MARKETING CLASS: VI-VIII

LEARNING OUTCOME
● The students will be able to define and understand basic concepts of market, marketing and types of
markets
● The students will be able to comprehend the factors which influence customers choice
● They will also be able to analyze the need of exchange and competition in market
● The students will be able to evaluate the customers – needs, wants, desires, choice
● The students will be able to compare and contrast the ethical marketing practices in recent times
● The students will be able to demonstrate 21st century skills

CURRICULUM
Marketing
For Class - VI

S.NO
. TOPIC
1 Basics of market
2 Classification of
Markets
SUB TOPIC
● Introduction to the fundamental
concepts of Market
- Meaning of Customer and
consumer
- Meaning of Buyer and
Seller
- Meaning of Supplier,
Vendor and Manufacturer
- Meaning of Cost Price and
Selling price
- Meaning of Retailer and
Wholesaler
● On the basis of Geographical area
Local market, Regional Market,
National Market, International
Market
● On the basis of volume of business
Wholesale Market, Retail Market
DURATION
LEARNING OBJECTIVES (Hours)
● To be able to 3
understand the
meaning and basic
concepts of market
and related terms
● To be able to identify 2
types of markets
● To enable students
to comprehend and
compare the types of
market

● On the basis of consumption

Consumer market, Industrial
Market
3 Market Functions & ● Features of Market ● To list features of 3
Importance market
● Importance of Market
● Identify its
● Functions of Market importance in
everyday life
● To classify the
functions of market
4 Fundamentals of ● Meaning of Marketing ● To understand basic 2
Marketing concept of Marketing
● Features of Marketing and its features.

5 Project Work ● Group Project ● To represent the 2

o Role play as buyer knowledge acquired
and seller in the form of Role
play
● Individual Project
o Prepare PPT ● Integrate innovation
enumerating types of and creativity while
market making a PPT and
o Create a poster with poster
slogan highlighting
the importance of
market
 CURRICULUM
Marketing
For Class – VII

S.NO. TOPIC SUB TOPIC LEARNING OBJECTIVES DURATION

1 Concept of Market ● Meaning and features of
basic concepts of market
o Product Market
o Service Market
o Virtual Market
● To be able to 2
recall the basic
fundamentals of
market
● To be able to
differentiate and
understand
amongst Product,
service and
virtual market

● To be able to
summarize the
concept of
market

2 Concept of Marketing ● Core concept of Marketing ● To be able to 3

● Production Concept understand the
● Product Concept, core concept of
● Selling Concept, marketing
● Marketing Concept
● Holistic Concept ● To be able to
determine the
importance of
● Importance of Marketing marketing in
● Need of Competition today’s era
● Need of Exchange
● To be able to
describe the
need of
competition ,
exchange and
innovation in
marketing
3 Selling Concept ● Meaning of Sales ● To be able to 3
● Importance of selling understand
● Difference between concept of sales
marketing & selling
● To list the
importance of
selling

● To be able to
analyze
difference
between
marketing and
selling

4 Happy customer ● Meaning of customer ● To be able to 2

● Understanding the Needs, understand the
Wants, desire, choice of meaning of a
customers happy customer

● To be able to
classify , identify
and fulfill the
needs, wants and
choice of
customers

5 Project Work ● Individual project ● To represent the 2

o Prepare a Project knowledge
file[8-10 pages] on acquired
any one company theoretically in
which is using the the form of art
virtual platform for integrated
marketing activities
● Group project
o Prepare a collage ● To synthesize
which interprets the innovation
importance of a ,creativity and
happy customer research through
● Field visit project file and
field visit
 CURRICULUM
Marketing
For Class – VIII

S.NO. TOPIC SUB TOPIC LEARNING OBJECTIVES DURATION

1 Marketing Mix ● Meaning and concept of ● To understand 3
- Product the meaning of
- Price 4P’s of
- Promotion marketing
- Place

● To enumerate
the role of
each concept
in marketing

2 Customer Relationship ● Meaning of Customer ● To understand 2

Relationship the concept of
● Importance of Customer Customer
Relationship Relationship

● To be able to
interpret the
importance of
customer
relationship in
modern times

3 Consumer Behavior ● Meaning of consumer behavior ● To be able to 2

● Factors affecting Consumer understand
Behavior the core
o Psychological concept of
o Socio – Cultural consumer
o Economical behavior
o Government
● To be able to
determine and
comprehend
various factors
affecting
consumer
behavior

4 Ethical Behavior in ● Meaning of Ethical Behavior ● To understand 3

Marketing ● Components of Ethical Behavior the meaning
o Honesty and concept of
 o Accuracy Ethical
o Good Advertisement behavior in
o Healthy v/s Unhealthy marketing
Products
o Fair Competition ● To list out and
evaluate the
components of
ethical
behavior

5 Project Work ● Individual project ● To represent 2

o Prepare a project file[10- the
12 pages]on marketing knowledge
mix of any one consumer acquired
goods of your choice theoretically in
● Group project the form of
o Design a digital experiential
advertisement of a new learning
product being launched
by your group which will ● Usage of
be useful for your school information
● Field visit technology to
synthesize
innovation and
creativity