Professional Documents
Culture Documents
Chapter 3
Analyzing the Marketing
Environment
• Financial publics
• Media publics
• Government publics
• Citizen-action publics
• Local publics
• General public
• Internal publics
• Consumer markets
• Business markets
• Reseller markets
• Government markets
• International markets
• The changing American family Working remotely: Apps like Slack let
• Geographic shifts in population people working remotely collaborate
anywhere and everywhere through the
• A better-educated, more white-collar, internet and mobile devices.
more professional population
• Increasing diversity