FACULTY OF HOTEL AND TOURISM MANAGEMENT

MARA UNIVERSITY OF TECHNOLOGY

CAMPUS BANDARAYA MELAKA, MELAKA
DEGREE IN TOURISM MANAGEMENT (HM241)

INTRODUCTION TO MANAGEMENT (MGT400)

INDIVIDUAL ASSIGMENT

TITLE: JIMMY CHOO

PREPARED BY NADHIRAH BINTI NOR AZMAN

(2023103131)

PREPARED FOR MADAM NURUL AZLINDA BINTI CHEK TALIB

SUBMISSION DATE: 25 MAY 2023

 Table of Contents
INTRODUCTION..............................................................................................1
EARLYLIFE.......................................................................................................1
EDUCATION......................................................................................................1
CAREER.............................................................................................................1
AWARDS & RECOGNITION..........................................................................2
REFRENCES......................................................................................................3
INTRODUCTION
Malaysian fashion designer Prof. Datuk Dr. Jimmy Choo, also known by his birth name
Jimmy Choo Yeang Keat. I choose this leader Prof. Datuk Dr. Jimmy Choo who is the Co-
founder of the luxury shoe company Jimmy Choo Brands, which is based in the UK. The
women's handmade shoes from the Jimmy Choo shoe company are well-known. The late
Diana Princess of Wales also had a strong preference for the Jimmy Choo shoe brand. Along
with being a successful businessman, he also makes and designs shoes. He produces shoes
under the Jimmy Choo brand, which are among the handmade shoes that are meticulously
considered and prioritise client comfort.

EARLYLIFE
Professor Datuk Dr. Jimmy Choo was born on November 15, 1948 in GeorgeTown
Pulau Penang, Malaysia. He was raised in Malaysia. His father was a shoemaker in
Pulau Penang and had a shoe business. He got his initial exposure to shoemaking techniques
from his father, who is a full-time shoemaker.

EDUCATION
Shih Chung Primary School was where Professor Datuk Dr. Jimmy Choo got his early
education up till the year six. In 1983 after end his studies in Malaysia Prefessor Datuk Dr.
Jimmy Choo decided to pursue his studies at a higher level in the fields of sheomaking and
fashion at Cordwainers Technical College in Hackney, London for three years.

CAREER
Professor Datuk Dr. Jimmy Choo learned how to make shoes from his father at a young age,
and by the time he was 11 years old, he had made a successful pair of shoes. He began his
career by working as an assistant shoe designer for two years in a factory in Hackney,
London, after graduating from Cordwainers College. Then he started his own shoe business
by renting an ancient structure that had formerly been a hospital, but after four years the
Professor Datuk Dr, Jimmy Choo’s shoe business was still not promising. His first designer
shoes at the beginning of the business were designed under the Lucky Shoes brand label in
1984. Two years later, he used his own name. His design was noticed and covered by Vogue
magazine in the United Kingdom after 4 years of attempting and working diligently on his
business. Even though he has been extensively covered by Vogue and his shoe business is
already well-known, sales of shoes are still not promising until the late Diana, Princess of
Wales, becomes attracted to and shows an interest in Jimmy Choo's shoe designs, designating

1
the Jimmy Choo brand as her preferred shoe brand. This keeps the demand for Jimmy Choo
brand shoes strong, indirectly making the Jimmy Choo brand popular in London. After that,
in 1996, Professor Datuk Dr. Jimmy Choo and Tamaran Mellon, the editor of Vogue
magazine, launched a shoe manufacturing business with an Italian base under the name
Jimmy Choo Ltd. Datuk Jimmy Choo sold Equinox Luxury Holdings Ltd. 50% of the
company's stock in 2001. Robert Bensoussan, the chairman and CEO of Equinox, has been
named the CEO of the Jimmy Choo company. Today Hanna Collman is the new CEO of
Jimmy Choo Ltd. Professor Datuk Dr. Jimmy Choo is selling the shares in order to
concentrate on the work being done by Jimmy Choo Couture.

PERSONAL LIFE
Professor Datuk Dr. Jimmy Choo is a Chinese Buddhist Malaysian who is of Chinese
descent. He chose to live in London because he was familiar with the fashion style there. He
married his wife Rebbeca Choi and reared their family in London. They both met while
attending the same college, where they were both students. He had two children as a
consequence of this marriage: Danny Choo, who is now 50 years old, and Emily Choo, who
is 33. Both of them were reared and born in Hackney, London.

AWARDS & RECOGNITION

 Professor Datuk Dr. Jimmy Choo was awarded the title of Datuk by the Sultan of
Pahang for his success in fashion and design
 Professor Datuk Dr. Jimmy Choo was awarded the title of 'Professor' by the
University of the Arts London for his contribution in the field of fashion.
 He was the first Malaysian to be awarded the "Order of the British Empire" OBE
(Knighthood) by the Queen of England, Queen Elizabeth II in 2002.
 He was also awarded the 'Darjah Setia Pangkuan Negeri' from the Governor of
Penang who also carries the title of Dato'

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REFRENCES
Biography.com Editors (2014), Jimmy Choo Biography. Retrieved September 9,
2022 from https://www.biography.com/history-culture/jimmy-choo
Bernama (2022), Creativity and responsibility are needed if you want to be successful
said Jimmy Choo Astro Awani. Retrieved on August 20, 2022 from
https://www.astroawani.com/berita-malaysia/kreativiti-dan-tanggungjawab-diperlukan-untuk-
berjaya-kata-jimmy-choo-376980
Blog (2013), ‘ Tokoh Usahawan’. Retrieved October 13, 2013 from
http://usahawanwibawa.blogspot.com/2013/10/jimmy-choo.html#:~:text=Jimmy%20Choo
%20mendapat%20anugerah%20gelaran,Elizabeth%20II%20pada%20tahun%202002.