Paper 3

Specimen Mar 2023 June 2023

1. 2 advantages of 1. Legal changes [8] 1. Analyse 2 elements of
decentralization 2. Benefits of delegation marketing strategy [8]
[8]
2. Limitations of critical 3. Calculate % change in 2. Analyse 2 benefits of
path analysis revenue ( promotional communication
3. Calculate payback elasticity of demand) methods
Calculate NPV
Evaluate whether Elasticity of demand 3. Current ratio
should go ahead ROCE
Usefulness of elasticity Benefits to changing to
4. Calculate promotional of demand [12] public limited company
elasticity
Evaluate whether to 4. Calculate ARR 4. ARR
increase sales, reduce Evaluate whether to
price or increase Evaluate whether in to choose location
promotional invest in ERP
expenditure 5. Evaluate growing
5. Usefulness of importance of
5. Evaluate CSR for accounting ratios in sustainability
decision making decision making

Specimen
Evaluate RF’s strategy for
growth between 2008 and 2019
Paper 4
March 2023 June 2023
Evaluate the success of S2U’s Evaluate the extent to which
marketing strategy between leadership contributed to BV’s
2016 and 2022. effective strategic management
between 2009 and 2022

Advise Sue on which

approaches she should use to
develop a new business
strategy for FR2
Advise Ruhi on whether
Porter’s five forces analysis is
the most useful approach when
developing S2U’s new business
strategy.
Advise the Board of Directors on
a marketing strategy to use
when BV enters the market in
country X