Proposal for Title Sponsorship of Dapperly Tamed's Event - 'The Men Who Are

Flipping Creator Economy in India for Johnnie Walker

I hope this message finds you in good health and high spirits. I am writing to you on behalf of
Dapperly Tamed, an innovative lifestyle and community engagement brand, to propose an
exciting opportunity for Johnnie Walker to be the Title Sponsor of our upcoming IP titled 'The
Men Who Are Flipping Creator Economy in India.'

IP Overview: The Men Series

Date: October 18th

IP Type: Magazine Cover Shoot and Round Table Conference
Theme: Redefining Men's Lifestyle and Creator Community Engagement

The Men Series:

Dapperly Tamed's 'The Men Who Are Flipping Creator Economy in India' is a unique
initiative aimed at spotlighting and celebrating innovative male creators who are shaping the
creator economy in India. This Intellectual Property will feature a cover shoot and a round
table conference with seven prominent CEOs from the talent management agencies, who
are at the forefront of the creator economy revolution. The CEOs participating in the IP are:

1. Shubham Singhal from The Girlfriend Box (TGB)

2. Hitesh Rajwani as the moderator (Social Samosa)
3. Ayushman Sinha (Represent)
4. Mihir Surana (NoFilter Group)
5. Anurag Iyer (BigBang Socl)
6. Janak Bhanushali (Hifi Digital)
7. Viraj Seth (Monk E)
8. Ayush Shukla (Finet Media)
9. Abheshek Garg (Dapperly Tamed)

The Men Series will provide a platform for these CEOs to share their journeys in the creator
economy, discuss challenges and successes, and outline their next steps. We believe that
their stories and insights will inspire men seeking to thrive in the digital age.

The Men Series’ Purpose:

Our vision is to redefine men's modern lifestyle and community engagement by fostering a
supportive environment for self-improvement, entrepreneurship, and meaningful discussions
on contemporary issues that matter to men in today's world.

Future Initiatives:

As part of our vision, we plan to create more impactful IPs like 'The Men Who Are Flipping
the Creator Economy in India.' Potential extensions of The Men Series include:

● The Men who are Building Our Homes

 ● The Men Who Cook
● The Men Who Move (Dance)
● The Men Who Makes Us Laugh
● The Men Who Makes Us Groove

We would like you to be a part of the entire season. Your presence will enhance our
exploration of these extraordinary men.

Deliverables:

In collaboration with Johnnie Walker, we aim to deliver the following:

1. 30 assets, including reels and static posts on social media handle of Dapperly
Tamed.
2. 20 stories with a reach and engagement of 1 million
3. 3 articles on website www.dapperlytamed.com with a target of 20,000 page views
4. Platforms: Facebook and Instagram

Marketing Strategy:

We have allocated a budget of 1 Lakh Rupees for the IP’s Marketing. The breakdown is
below:

1. PR- ANI and PTI + Lifestyle News Channels - Article on 50 websites.

2. Paid Ads on Facebook
3. Influencer Marketing

All strategies will be amplified across our social media handles to maximise reach and
engagement.

What We Need from Johnnie Walker:

As the Title Sponsor, we kindly request Johnnie Walker to provide:

1. 12 exclusive hampers, including premium alcohol bottles

2. 12 merchandise items for giveaways and as props used for the round table
conference’s shoot.

Your support and partnership in this endeavour would be invaluable in making 'The Men
Who Are Flipping Creator Economy in India' a resounding success. We believe that our
shared commitment to excellence and innovation makes Johnnie Walker the perfect Title
Sponsor for the The Men Series.

We look forward to discussing this proposal in detail and exploring the possibilities for
collaboration. Please feel free to contact us to schedule a meeting or clarify any queries.

Thank you for considering our proposal, and we hope to build a meaningful partnership with
Johnnie Walker.