JAADOO : The Magic of

BOLLYWOOD & CRICKET

Jaadoo Metaverse (www.jaadoo.nft) check all the right boxes with its strategy of
leveraging two of India’s biggest attractions, Cricket and Bollywood, in a bid to fend
off the competition and engage the nations’ youth.
The developers of Jaadoo vouch their inspiration from their fantasies and passion
that had shaped them since their childhood. It is no secret that most of passionate
and knowledgeable fans of movies and games are from India .
The founders of Jaadoo puts it like this “As a brand, we believe in being present
across all channels and reaching out to our target consumers - the Youth. We have
explored categories that touch base with the hearts of Indian consumers like
Bollywood, cricket, and entertainment. We will continue with the same with a strong
focus on entertainment and sports platforms.”

"The whole country connects with entertainment and cricket, especially the youth.
Hence, all our activities are focused on them, whether it be our brand ambassadors or
being sponsors of the league cricket teams."

"We are present on all platforms that the youth would be interested in. We are closely
knit with two of the most followed platforms in India – entertainment and cricket. The
idea is to connect with the youth and offer experiences that go beyond the product
experience," they further added.

Their hard-core belief is that leveraging the huge popularity of cricket in India has
been key to help build widespread awareness of the brand.

"Cricket is a big entity in India with fans across the nation. With youth-oriented
brands like ours, associating with sports like cricket gives brands a plethora of
opportunities to connect with consumers and create top of the mind recall. It is a brand
building opportunity that helps one go beyond the usual feature/benefit led
communication to more relationship driven communication."

While Bollywood and cricket remain key to Jaadoo’s marketing strategy, the company
is also investing in other entertainment vehicles to ensure it reaches “the masses” and
creates widespread awareness.

Jaadoo has sponsored a number of popular television shows and movies in a bid to
share the brand’s “vision and passion of being the best with the audience”.

Driving product innovation

NFT and Metavere is going to revolutionize the whole world and India is going to be
at the center of it.

"There are so many amazing, young builders in India excited

about the opportunities this new Web 3.0 world brings for all. With
The Metaverse Summit, The Decrypting Story and other initiatives
in YourStory's Blockchain Economy franchise, we are showcasing,
encouraging and celebrating all their voices as we build towards a
decentralised future," said Shradha Sharma, Founder and CEO,
YourStory.

According to Mr. Zuckerberg, the online gaming sector in India has seen a lot
of growth over the past few years and his company’s investment in gaming in
the country kept growing and he was keen to see how it was going to take
shape in the metaverse.

He further said, metaverse was not going to get built by one company or a
small number of companies but would be a global exercise involving millions
of creators and entrepreneurs.

“We’re going to need to empower millions of creators around the world. And
that’s what we’re so excited about seeing here in India, a developer
ecosystem, and the ecosystem of individual entrepreneurs. I think we’re going
to see a huge foundation for metaverse to get built here in India,” he said in a
live virtual event on Facebook.

Jaadoo is at the center of this web 3.0 revolution and is absolutely proud to
spearhead the movement for India and Global market.

Sharing the profits

The Jaadoo platform is very passionate about giving back to the society.They have
partnered with a lot of social causes to make a positive difference in the lives of
people through online and offline efforts.

The team emphatically states, "In India, we constantly conduct surveys to dig out
what is consumers’ real need. We believe that our actions speak for themselves.
Secondly, we have both online and offline channels, and we believe that service to our
brethren is the core value upon which our brand is being built”.