Professional Documents
Culture Documents
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Contents vii
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viii Contents
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Contents ix
© clover/a.collectionRF/
amana images inc./Alamy
Chapter 7 Motivating for Use Rewards to Reinforce Desirable
Behavior 276
Performance 260 Help People Perform to Achieve
Rewards 277
Manager Challenge 261 Treat People Fairly: The Concept of
Video Incident: Equality or Not? 261 Equity 278
Initial Thoughts 261 Motivate by Empowering People 279
Discover Yourself 262 Give Meaning to Work through Engagement 280
Questionnaire 1 262 Need to Know 281
Questionnaire 2 262
Questionnaire 3 263
Action Learning 283
Questionnaire 4 264 Deliberate Practice Exercises 283
Questionnaire 5 265 Positive Reinforcement 283
Job Characteristics 284
Discover Knowledge 266 In-Class Team Exercises 285
Establish Goals for High Performance 266 Work vs. Play 285
Leading Words 266 The Impact of Positive and Negative
Applying Goal Setting Theory 267 Reinforcement 286
The Impact of Goal Setting 267 Field Team Exercise 286
The Foundations of Motivation: Recognizing Human Another Day at the Office 286
Needs 268
The Link between Individual Needs and Test Your Mettle 287
Motivation 269 Role Play Simulations 287
What’s Your Problem? 269 Equality or Not? 287
The Hierarchy of Needs 271 Who Wants to Be Empowered? 288
Motivate by Meeting Higher-Level Video Application 288
Needs 272 LivingSocial Escapes 288
Shaping Behavior toward High Performance: Design Case Incidents 288
Motivating Jobs 273 Balancing Act 288
7 Steps to…Using Rewards Sun Spots 290
Effectively 274
Personal Skills Log 292
Shaping Behavior toward High Performance: Use
Rewards Appropriately 276 References 293
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x Contents
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Contents xi
Learn to Develop People with Delegation 349 The First Rule for Any Difficult
Learn to Use the Power of Deliberate Practice 350 Conversation 378
Need to Know 352 Use the ILETS Model 378
Additional Tools for Difficult
Action Learning 353 Conversations 379
Deliberate Practice Exercises 353 What’s Your Problem? 380
Coaching Practice 353 How to Deliver Bad News 380
My Best Coach Ever 354 What Is Your Conflict Handling Style? 381
Directing versus Coaching 355 Types of Conflict 381
How Do You Delegate? 355 Styles to Handle Conflict 381
In-Class Team Exercise 355 Negotiation Strategies for Reaching
Non-Directive Listening versus Agreements 383
Advising 355 Planning the Negotiation 383
Field Team Exercise 356 Conducting the Negotiation 384
Analyzing and Practicing Feedback 356 7 Steps to… More Skill in Negotiations 385
Need to Know 387
Test Your Mettle 358
Role Play Simulations 358 Action Learning 388
Rough at the Edges 358 Deliberate Practice Exercises 388
Delegation Dilemma 358 The ILETS Model: Easy
Video Application 358 Conversations 388
Welcome Home, Roscoe Jenkins 358 The ILETS Model: A Difficult
Case Incidents 359 Conversation 388
Rookie 359 Observe Your Communication
“This Isn’t the Wild West, Son” 361 Behavior 389
Conflict Styles 389
Personal Skills Log 363 In-Class Team Exercise 389
References 364 Dialogue Circle 389
Field Team Exercise 390
Chapter 10 Handling Difficult How Are Public Conflicts Resolved? 390
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xii Contents
Discover Yourself 402 Finding Power and Courage for Managing Up 418
Questionnaire 1 402 Personal Sources 419
Questionnaire 2 402 Position Sources 419
Questionnaire 3 403 Need to Know 419
Questionnaire 4 404
Action Learning 421
Discover Knowledge 406 Deliberate Practice Exercises 421
The Art of Managing Up 406 Help the Boss 421
Leading Words 407 What Kind of Boss Am I? 422
Why Do You Tense Up Around the Boss? 407 Looking Up 422
Unhelpful Attitudes toward the Boss 408 In-Class Team Exercise 423
Helpful Attitudes toward the Boss 409 Boss Dilemmas 423
What Your Boss Wants from You 409 Field Team Exercise 424
Boss Management Rule #1: Understand Your Getting Along with the Boss 424
Boss 410 Test Your Mettle 426
7 Steps to…Infuriating the Boss 411
Role Play Simulations 426
Observe and Analyze the Boss’s Work Style 411
Pushback? 426
Understand the Types of Bosses 412
The Hovering Boss 427
Boss Management Rule #2: Employ Specific
Video Application 427
Tactics 414
Barcelona Restaurant Group 427
Help Your Boss Be a Good Boss 414
Be a Resource for the Boss 415 Case Incidents 427
Build a Relationship with Your Boss 415 Waiting for Lift-off 427
What’s Your Problem? 415 Finding What’s Still Salvageable 428
See the Boss Realistically 416 Personal Skills Log 431
Boss Management Rule #3: Understand Yourself 416
References 432
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Contents xiii
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xiv Contents
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Contents xv
Glossary 618
Name Index 625
Subject Index 630
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a b o u t t h e a u t h o rs
Dorothy Marcic, Ed.D., MPH, is a professor at Columbia University and former fac-
ulty member at Vanderbilt University. Dr. Marcic is also a former Fulbright Scholar
at the University of Economics in Prague and the Czech Management Center, where
she taught courses and did research in leadership, organizational behavior, and cross-
cultural management. She has taught courses at the Monterrey Institute of International
Studies and has taught courses or given presentations at the Helsinki School of Eco-
nomics, Slovenia Management Center, College of Trade in Bulgaria, City University
of Slovakia, Landegg Institute in Switzerland, the Swedish Management Association,
Technion University in Israel, and the London School of Economics. Other interna-
tional work includes projects at the Autonomous University in Guadalajara, Mexico, and
xvi
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About the Authors xvii
a training program for the World Health Organization in Guatemala. She has served on
the boards of the Organizational Teaching Society, the Health Administration Section of
the American Public Health Association, and the Journal of Applied Business Research.
Dr. Marcic has authored 12 books, including Organizational Behavior: Experiences
and Cases (South-Western Publishing, 6th edition, 2001), Management International
(West Publishing, 1984), Women and Men in Organizations (George Washington
University, 1984), and Managing with the Wisdom of Love: Uncovering Virtue in People
and Organizations (Jossey-Bass, 1997), which was rated one of the top ten business
books of 1997 by Management General. Her most recent book is Love Lift Me Higher
(George Ronald). In addition, she has had dozens of articles printed in publications
such as Journal of Management Development, International Quarterly of Community
Health Education, Psychological Reports, and Executive Development. She has re-
cently been exploring how to use the arts in the teaching of leadership and has a book,
RESPECT: Women and Popular Music (Texere, 2002), which serves as the basis for the
musical theater production Respect: A Musical Journey of Women. Her newest artistic
endeavor is SISTAS: The Musical, which has played for over a year Off-Broadway and
was nominated as the Best New Musical. She has appeared on television networks
C-Span, CMT, and BRAVO.
Professor Marcic has conducted hundreds of seminars on various business topics
and consulted for executives at AT&T Bell Labs, the governor and cabinet of North
Dakota, the U.S. Air Force, Slovak Management Association, Eurotel, Czech Ministry
of Finance, the Cattaraugus Center, USAA Insurance, State Farm Insurance, and the
Salt River–Pima Indian Tribe in Arizona.
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Preface
A Zen master poured tea into a cup until it overflowed, spilling tea onto the saucer
and tray. The master asked a student, “What is the lesson here?” The student shook his
head, not knowing. The master gave him the lesson: “You can’t pour new tea into the
cup until you empty out what is already there.”
The master’s teacup lesson is a metaphor for educating students. Students arrive in
our classrooms full of concepts, beliefs, habits, distractions, life experiences, worries,
skepticism, mental criticalness, and defensiveness—all blocks to learning and change.
A mind already full doesn’t have much room for the new knowledge, skills, and tech-
niques of management. One solution is to allow students to empty out their own ideas
and thinking before introducing them to a new concept. The effectiveness of this sim-
ple technique for teaching adults has been established in social science research and
is the premise for this book.1 Indeed, emptying oneself first is often a precursor to any
significant personal change.2
Our vision for this book is to provide management instructors with a new set of tools
and techniques from which to teach students the difficult and challenging application
of managerial theories and concepts. The application of good management principles
is a lot harder than it looks, as are most endeavors that require new skills. We discovered
in our classrooms that student engagement and learning increase when students first
empty out their ideas with an introductory problem or challenge. Each chapter of this
book gives instructors a menu of teaching resources for student challenges, feedback,
applications, and learning. Moreover, students will learn a great deal about themselves
as potential managers.
There are many ways to teach management skills. The prevalent model is to (1) in-
troduce students to conceptual models and principles, followed by (2) student attempts
to apply concepts to an exercise, case, or video, and concluding with (3) an exam that
provides feedback on test performance. A questionnaire to provide feedback about a
student’s style is often included as a pre-assessment or during the learning process.
This traditional approach has been successful for decades, but it does not reflect
the most up-to-date developments or technology for student learning. Much research
on pedagogy and learning has generated new insights. This book is organized around a
new learning philosophy, new technology, and a coherent learning package for students
to acquire management skills. This integrated textbook package may appear novel to
some users because it is based on the latest research findings about how people learn.
The approach and materials have also been tested in our own classrooms. The basis of
the new approach is action, as in “first do, then learn.” Adding to this basic principle of
learning are the following ideas: less is more, tight integration, and the power of new
techniques such as the manager challenge and the student’s personal learning log.
Instructors may adopt all or part of this new approach, or use this text’s rich array of
teaching materials within their own approach for teaching management skills.
1
John D. Bransford, Ann L. Brown, and Rodney R. Cocking, eds., How People Learn: Brain, Mind, Experience, and School (Washington DC: National Academy
Press, 2000).
2
Carl Rogers, On Becoming a Person: A Therapist’s View of Psychotherapy (Boston: Mariner Books, 1995).
xviii
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Preface xix
What Is Action-First?
Action-first means for the learner to take action early and often. This text is loaded with
opportunities for students to learn via the principle of “first do, then learn.” The impor-
tance of real world action-first and “doing” is visible in the rise of teaching innovations
such as service learning projects and student-based consulting projects. A significant
development in teaching new skills in the field of higher education is problem-based
learning (PBL).3 Problem-based learning started in medical schools and has since been
adopted in schools of engineering, architecture, social work, law, and nursing.4 The
essence is simple—start with a problem upon which a student takes action rather than
with a theory. In recent years, medical and nursing schools have found that putting
students into a clinical setting very early is more effective than waiting until after heavy
in-class work, memorization, and testing.
Traditional academic learning is based on the principle “first learn, then do.” Through
lectures and reading assignments, students digest and memorize conceptual material
that they hope to apply to a case problem, a final exam, or on the job. Problem-based
learning reverses this sequence into “first do, then learn.” Students start with a realistic
problem scenario upon which they take action before learning a concept or skill. Action
on the problem reveals to students their learning gap—how little they know—which
opens the students’ minds to knowledge and synthesis, completing a learning cycle.
Conceptual material is used in support of solving the problem and synthesizing lessons
for future applications. Concepts are not expected to be an end in themselves.
A PBL application can be as simple as having students analyze and problem-solve
a brief written case using their own thoughts and opinions, followed by the instructor
explaining a theory or model that shows how to resolve the problem. In other applica-
tions of action-first learning, instructors might assign students individual deliberate prac-
tice exercises or team exercises either inside or outside the classroom. Completing these
exercises will often lead to better retention and skill building than a traditional lecture.
PBL or action-first learning works as follows:
1. Learners are given an exciting and realistic problem at the start of the class
session about which to brainstorm and discuss practical solutions.5
2. Learners’ prior knowledge is surfaced and used, to which new knowledge is then
added. Learners are more in charge of their own learning, including self-direction
for handling problems in their own lives.
3. Trying to respond correctly to a video challenge or case “problem” immediately
answers the question implicit in the student’s mind: “Why do I need to know this
material?”6
4. PBL engages students in active rather than passive learning, trying things to
learn what works, improving their skills through mental repetition and physical
practice. Learning with action is consistent with the action nature of managerial
work.
3
Barbara J. Duch, Susan E. Groh, and Deborah E. Allen, eds., The Power of Problem-Based Learning (Sterling, VA: Stylus Publishing, 2001).
4
Gerald F. Smith, “Problem-Based Learning: Can It Improve Managerial Thinking?” Journal of Management Education 29, no. 2 (April 2005): 357–378.
5
Roland K. Yeo, “Leading Through Problems: Recognizing the Potential of Getting Their Hands Dirty,” Industrial and Commercial Training 42, no. 3 (2010):
128–134.
6
Gerald F. Smith, op. cit.
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xx Preface
The teaching materials within this text provide instructors with an opportunity to
empty each student’s cup before trying to fill it. Each chapter begins with an engaging
manager video challenge that lets students empty their cups of personal beliefs and
opinions about the right way to handle a manager incident. By taking action on the
problem, a student learns what he or she does not know. Then the lesson is given by the
instructor, or can be provided by the follow-up video, by discussion with other students,
or by the text. First do, then learn, a simple reversal in the typical learning sequence, is a
powerful tool enabling students to experience personal transformation in their manage-
ment skills in a short time.
Research into adult learning supports the high payoff from starting with a prob-
lem to solve rather than with lectures and readings. For example, recent research in
psychology revealed that trying and failing a test before being exposed to readings and
lectures increased student learning.7 There are real benefits to taking action without
preparation and getting it wrong. The mind suddenly opens to new knowledge. More-
over, evidence from the science of learning suggests the importance of helping people
become involved in the control of their own learning. Effective instruction builds on
what learners bring to the setting, including previous experiences, cultural practices,
and knowledge of academic content. Problem-based learning helps students make con-
nections between previous knowledge and current assignments. Solving a problem also
activates a student’s independent thinking that will apply concepts to new problems
beyond the classroom. Learning experiences premised on action create a stimulating
and effective learning environment.8
Less Is More
This skills text is highly focused. There are 16 chapters rather than the traditional 10,
and the mass of research material has been distilled and refined into shorter chapters
that capture the essence and critical points for each topic. Each chapter is accompa-
nied by a robust menu of exercises and activities to engage students. The opening video
challenge relates directly to chapter competencies and is followed by a menu of brief
questionnaires from which students discover their personal styles and characteristics.
Likewise, the cases and exercises are original and written to focus on issues directly
relevant to each chapter’s content.
Academic authors often feel the need to be comprehensive by mentioning every
relevant research concept and citation in a subject matter area. Concept may be
piled on concept to include “everything” in a single textbook chapter, which can
make a chapter seem pointless as well as endless for students. The same is true of
questionnaires and other text features. Is it necessary to use 40 questions when 10
will make the point for the student? Why use a complete article from a business
magazine as a case for analysis when a shorter, more pointed incident or dilemma
would make for a better class discussion? Students have shorter attention spans than
ever and want to get to the point quickly. The goal of this book is to provide greater
focus and more options.
7
Henry L. Roediger III and Bridgid Finn, “The Pluses of Getting It Wrong,” Scientific American Mind (March–April 2010): 39–41.
8
Bransford, et al., How People Learn.
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Preface xxi
Tight Integration
The seven elements of the learning cycle used in this book for building management
skills are summarized in Exhibit 6 on page 14 (in the Introduction). These seven pieces
comprise a tightly integrated learning system. Each chapter begins with an opening
Manager Challenge that can be presented as a video. After students watch the video
challenge, they respond with Initial Thoughts to solve the problem. This action step
also provides a benchmark for the student’s later realization of how much has been
learned. The next piece is made up of Discover Yourself questionnaire assessments that
are specifically tailored to the content of each chapter. The feedback and interpreta-
tion of each questionnaire’s score is located in the relevant section of the chapter so
students will link their scores to chapter content. Next comes the Discover Knowledge
section—the chapter text, providing research-based concepts, theories, and lively ex-
amples. This is followed by Action Learning—individual deliberate practice exercises
and team exercises through which students can apply and test their new knowledge
and skills.9 The next section, Test Your Mettle, enables students to apply their acquired
competencies to new problems, role plays, and cases. Students again learn based on
their own actions rather than from text memorization. The last piece in each chapter is
the Personal Skills Log that encourages students to record what they have learned. This
step crystallizes the learning experience and brings it to a close.
9
Geoff Colvin, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else (New York: Penguin, 2010).
10
K. Anders Ericsson, Ralf T. Krampe, and Clemens Tesch-Römer, “The Role of Deliberate Practice in the Acquisition of Expert Performance,” Psychological
Review 11, no. 3 (July 1993): 363–406.
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xxii Preface
• Personal Skills Log. We cannot overstate the value of the Personal Skills Log near
the end of each chapter. Taking a few moments to write down your new learning
and insights from each activity in the chapter will pay large dividends in your de-
velopment. Taking the time to focus your mind on your specific learning takeaways
from chapter material and exercises will increase your retention and enable you to
use that insight in the future.
• Don’t Hold Back. This book is designed for a course in which students are en-
gaged in the practice of management skills. Don’t hold back from fear of embar-
rassment or failure. The exercises provide you an opportunity to take action, receive
feedback, and improve your skills in a safe environment. The more freely you can
experience these activities, the more learning outcomes you can receive from the
course.
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Preface xxiii
11
Christian Berggren and Jonas Soderlund, “Management Education for Practicing Managers: Combining Academic Rigor with Personal Change and Organi-
zational Action,” Journal of Management Education 35, no. 3 (2011): 377–405.
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xxiv Preface
Final Note
Many instructors in the field of management and organization behavior have expressed
a yearning for a next-generation skills text, with shorter chapters and a better menu of
exercises. This book is designed to meet that need. We have worked extensively to de-
velop materials based on our own classroom experiences after we underwent a change
in teaching paradigm toward an action-first approach. Many parts of the book were
developed and tested in our classes. Cengage has developed the requisite technology
to support each instructor in using the many techniques and activities in the text and
Instructor’s Manual to guide students’ skills learning.
There is a great truth in the Chinese proverb, “When I hear, I forget. When I see,
I remember. When I do, I understand.” Well-focused problem-based educational in-
struction can noticeably improve a person’s management skills. In this approach, stu-
dents have frequent opportunities to “do” rather than sit passively. Programs that have
used a focused action-first approach have demonstrated educational and practical sig-
nificance for participants. In one study, participants experienced a 48 percent increase
in communication skills, 37 percent increase in personal effectiveness, and 33 percent
increase in self-esteem.12 Various other studies have also shown the superiority of prob-
lem- and experience-based learning of management skills compared to traditional
lecture-discussion approaches.13 We request your feedback on your experience with
this text as we work to continuously improve it.
Dick Daft
Dorothy Marcic
Supplementary Materials
Instructor’s CD-ROM. Key instructor ancillaries (Instructor’s Manual, Test Bank,
ExamView, and PowerPoint® slides) are provided on CD-ROM, giving instructors the
ultimate tool for customizing lectures and presentations.
Instructor’s Manual. Designed to provide support for instructors new to the course,
as well as innovative materials for experienced professors, the Instructor’s Manual
includes chapter outlines, annotated learning objectives, lecture notes, and sample
lecture outlines. Additionally, the Instructor’s Manual includes answers and teaching
notes to end-of-chapter materials, including the exercises and cases. This resource is
available on the Instructor’s Resource CD-ROM or on the companion Web site.
Test Bank. Scrutinized for accuracy, the Test Bank includes hundreds of multiple-
choice, true/false, short-answer, and essay questions. Each question is tagged based on
learning outcomes, national guidelines, and Bloom’s Taxonomy. This resource is avail-
able on the Instructor’s Resource CD-ROM or on the companion Web site.
12
Rowena Crosbie, “Learning the Skills of Leadership,” Industrial and Commercial Training, 37, no. 1 (2005): 45–51.
13
Richard E. Boyatzis, Scott S. Cowan, and David A. Kolb, Innovation in Professional Education: Steps on a Journey from Teaching to Learning (San Francisco:
Jossey-Bass, 1995); G. R. Norman and H. G. Schmidt, “The Psychological Bases of Problem-Based Learning: A Review of the Evidence,” Academic Medicine,
66 (1992): 557–565.
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Preface xxv
Video DVD. Put management in action with this set of video clips created exclusively
for use with this text. Students gain an insider’s perspective on issues that managers face
and the skills they need to be effective leaders.
Instructor’s Companion Web Site. Instructors can access important teaching resources
on this companion Web site. For your convenience, you can download electronic versions
of the instructor supplements at the password-protected section of the site, including the
Instructor’s Manual, Test Bank, and PowerPoint presentations. Additionally, many more
self-assessments, role-play exercises, and other activities are included on this Web site.
Instructors can access these additional course materials and companion resources by
visiting www.cengagebrain.com. At the CengageBrain.com home page, search for the ISBN
of your title (from the back cover of your book) by using the search box at the top of the page.
This will take you to the product page where free companion resources can be found.
Student’s Companion Web Site. Students will find useful study aids, such as learning
objectives, on this Web site, as well as additional self-assessments, role-play exercises,
and other activities that the instructor may choose to assign.
Students can access these additional course materials at www.cengagebrain.com.
At the CengageBrain.com home page, search for the ISBN of your title (from the back
cover of your book) using the search box at the top of the page. This will take you to the
product page where free companion resources can be found.
CengageNOW. This robust, online course management system gives you more control
in less time and delivers better student outcomes—NOW. CengageNOW for Build-
ing Management Skills, First Edition includes teaching and learning resources orga-
nized around lecturing, creating assignments, grading, quizzing, and tracking student
progress and performance. Flexible assignments, automatic grading, and a gradebook
option provide more control while saving you valuable time. A Personalized Study
diagnostic tool empowers students to master concepts, prepare for exams, and become
more involved in class.
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
xxvi Preface
Acknowledgments
Textbook writing is a team enterprise. This book has integrated ideas and support from
many people whom we want to acknowledge. First, we want to recognize Pat Lane,
without whom we could not have completed this book. Pat seemed to do everything,
including skillful drafting of chapter materials, finding sources, incorporating last min-
ute changes, and handling the copyedited manuscript, art, and page proofs. We also
give a special thanks to DeeGee Lester, who used her creative writing talent to draft
the exceptional cases for the chapters. Thank you also to Jeanne Lawson who helped
us with drafts of key materials when we were in a crunch.
D.M. There have been numerous people who have given time and support on this proj-
ect, including my assistant, Allison Greer. On this project, I must thank Don Downie,
director and film-maker extraordinaire, who brought to life the scripts for CAFFEINE
AND CRULLERS and made them better with his filming and editing skills. Many
thanks also to Ryan Lash, who took such good photos of the video shoot that the pro-
duction staff decided to use them in the text, rather than only in marketing materials.
Friends and colleagues who gave invaluable support include Janice Maffei, Adri-
enne Corn, Peter Neamann, Victoria Marsick, Patricia McGraw Romano, Bill Fran-
zblau, Hinton Battle, Kaylie Jones, Matt Klamm, Franky Grebacher, Georgia Sauer,
Jane Faily, Lynn Lobban, Gail Phanuf, Bob and Debby Rosenfeld, Nick Ritchie, Karen
Streets-Anderson, Andi Seals, Mark and Maxine Rossman, Adrienne Ewing-Roush,
Hillary Chapman, Mehr Mansuri, and Shidan Majidi. How can one do such a proj-
ect without family love and support? My sister, Janet Mittelsteadt, is a true friend; my
cousin Shannon Stordock, who is almost my doppelgänger—and her sweet mother
Jennylle, Aunt Maxine Shroeder, cousin Marilyn Nowak (a bright light), Michael
Shoemaker (the genealogist who has helped me find my own roots), and Katherine
Runde (who is so precious); and my Aunt Babe, who is forever a link to the past. There
is no way to imagine my life without my three beautiful daughters—Roxanne, Solange,
and Elizabeth—who have taught me more than all my degrees combined.
We both want to express our deep appreciation to the team of dedicated profession-
als at South-Western who were committed to the vision of producing the best manage-
ment skills text ever. We are grateful to Scott Person, executive editor, whose interest,
creative ideas, and assistance kept this book’s spirit alive. Erin Guendelsberger and
Jennifer King, developmental editors, provided encouragement, superb project coor-
dination, and excellent ideas that helped the team meet a demanding and sometimes
arduous schedule. Jon Monahan, Market Development Manager, provided valuable
ideas throughout the project. Emily Nesheim and Cliff Kallemeyn, content project
managers, expertly managed the production phase and ensured that everyone working
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Preface xxvii
on the production process adhered to high standards of quality. Tippy McIntosh and
Stacy Shirley, art directors, contributed their graphic arts skills to create a visually dy-
namic design. Thanks also to media editor Rob Ellington, print buyer Ron Montgom-
ery, and rights specialist Amber Hosea.
Another group of people who made a major contribution to this textbook are the
management experts who provided advice, reviews, answers to questions, and sugges-
tions for changes, insertions, and clarifications. We want to thank each of these col-
leagues for their valuable feedback and suggestions on this first edition:
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In t r o d u ctio n
A New Approach to
Management Skills
Lisa Drakeman was happy teaching religion courses at Princeton when her husband
asked her to help out at Medarex, a new biotechnology company he founded to de-
velop antibody-based medicines for cancer and infectious diseases. Drakeman began
performing various tasks part-time, and soon found herself appointed as CEO of a
spinoff company, Genmab AS of Denmark.
Drakeman had to quickly learn about management. One key to her survival was to
ask “dumb” questions, such as “What is a clean room?” and not worry about appear-
ing stupid. She also observed and borrowed management techniques from established
pharmaceutical companies, such as how to flexibly reassemble employees for new proj-
ects. One of her toughest challenges was learning not to do everything herself the way
she did as a teacher. In the beginning, Drakeman attended every meeting, interviewed
every job candidate, and read every draft of clinical trial designs. She soon realized that
she couldn’t master every detail, and that trying to do so was clogging the company’s
growth. Although it was hard to step back, Drakeman made the transition to perform-
ing as a manager. Instead of trying to keep track of every stage of product development,
she established procedures and delegated the details of new products and clinical trials
to others. Rather than interviewing job candidates herself, she set up human resources
systems to enable others to interview, hire, and train employees. By changing from
individual performer to manager, Drakeman helped Genmab grow from 25 employees
to around 200 within a few years.1
Lisa Drakeman learned the skills to become a successful manager. She learned how
to hire the right people, delegate authority, and ask questions to learn about the pharma-
ceuticals business. The transition from individual performer to manager or executive is
a challenge for most people. The purpose of this introduction is to explain the nature of
management and explore the dynamics associated with successful and not-so-successful
managers. By the end of this introduction you will recognize some of the skills managers
use to keep organizations on track and begin to understand how managers can achieve
astonishing results through people. The chapters of this textbook will focus on specific
management insights and skills to help you develop competence as a manager.
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2 Introduction
mostly of individual craftspeople doing their own work in a feudal or tribal society.
Early warfare may have looked like William Wallace’s efforts in thirteenth-century
Scotland to overthrow English rule, as depicted in the movie Braveheart. Warfare was
mostly a large horde of medieval clansman, each fighting an individual battle with an
enemy combatant. The leader served as a warrior in the battle rather than directing
strategy from the rear.
The executive function includes direction, organization, and coordination for
an entire system.2 The need for a management function, sometimes called the or-
ganization’s executive function, was born when organizations grew into large armies,
large industrial firms, and large governments. The executive function is responsible
for the organization itself. Some people learned to master the executive function,
which became a specialized role. As Lisa Drakeman discovered, managers are re-
sponsible for the organization as a whole. Rather than focus on the accomplishment
of a single task, a manager’s responsibility is to organize and make the most of all the
people and tasks in combination. The executive function is intangible and multi-
dimensional, yet vital to an organization’s success. For example, in a manufacturing
company, employees perform activities such as operations, marketing, finance, and
human resources (HR). The executive function is to provide the overall vision and
strategic direction, set goals, and implement plans of action to achieve the com-
pany’s desired outcomes from all these work units. The executive function is forward-
looking, provides a strategic beacon for other departments, builds teams, engages
employees, shapes the culture, mediates conflicts, and coordinates the various activi-
ties of an organization.
To understand the executive function, consider the coach of a sports team. Pat
Summitt, head coach emeritus of the University of Tennessee Lady Vols basketball
team, is recognized for winning more games than any other NCAA basketball coach
in history, but she didn’t do it by scoring three-point shots, stealing balls, snagging
rebounds, or making expert defensive moves on the court. Summitt couldn’t go in
and make a free throw for a player, steal the ball, or guard against a competing team
member. Instead, her role was to shape the team culture, motivate people, provide
overall coordination and direction, and guide the players to perform well. When she
was head coach of the Lady Vols, Pat Summitt fulfilled the executive function that
brings disparate parts together to achieve goals. That is the manager’s role in any
organization.
There is a huge difference between performing the executive function and
performing a regular task. Consider Alina, who loves making cupcakes. People tell
Alina her cupcakes are delicious, so she decides to bake and sell cupcakes for a living.
As sales increase, she hires people and assigns them to duties in the kitchen and the
front counter. As the business grows and adds new bakery products, Alina becomes
stressed out. She is now overwhelmed with operational problems, people issues, and
customer concerns. Alina started the business because she loves making cupcakes, and
now she is overloaded with management responsibilities that she does not enjoy at all.
There is little time to create recipes and do the baking—tasks she enjoys. Alina, unlike
Lisa Drakeman and Pat Summitt, cannot embrace the executive function so long as
her mind thinks of baking cupcakes as her primary job and feels resistance to all the
management issues.
Just as a basketball coach’s job is not to make three-pointers or play defense, as
a manager, Alina’s job is not to make cupcakes. Rather, the role of the executive
function is to design and manage the organization to make cupcakes.3 As much as
Alina loves to make and sell cupcakes, her focus of responsibility as CEO has to
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Introduction 3
be bigger, and without a mental shift, her new business is likely to fail. The ideal
manager performing the executive function loves designing and managing an orga-
nization in the same way Alina loves designing recipes and making cupcakes. The
manager has to have a sense of how basic tasks fit together to achieve the organiza-
tion’s purpose. The manager is concerned with hiring and training people so the
business has the right people to provide efficient operations and market cupcakes
to customers. To make the transition in mental focus, Alina must learn to think of
the “organization” as the real product of her efforts, as an entity separate from her-
self, as a human system that she designs to make cupcakes, hamburgers, software,
or whatever.
For any organization to succeed, the organization as a whole and each of its
major divisions or departments must have someone paying attention to the executive
function. Exhibit 1 illustrates the role of the executive function. Even though today’s
more participative organizations strive to harness the intellectual capital of all employ-
ees, the executive function itself cannot be abandoned or delegated away. Managers who
become entangled mostly in non-management tasks and decisions are not performing
the executive function. If managers do not perform a vital executive function distinct
from other work activities, they are not doing their job.
Exhibit 1 Managers Provide an Executive Function for Each Part of the Organization
The
Executive
Function
© Cengage Learning 2014
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4 Introduction
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Introduction 5
diverse global managers into a single team, had the foresight to borrow $24 billion to
avoid the bankruptcy that plagued rivals General Motors and Chrysler, reduced facto-
ries and jobs to better align production with demand for autos, and championed a line
of smaller, lighter, and environmentally friendly passenger cars.9
At the other extreme, bad managers can create catastrophes for their organizations
and for the larger society. Consider the finance manager who was promoted to finan-
cial controller of the company after proving himself as a top contributor in his depart-
ment. Unfortunately, this manager held tightly to the reins of decision making, not
trusting others to make good judgments. He insisted that all information go through
him and that everyone check with him before taking action. Consequently, field op-
erators couldn’t get the information they needed, decision making slowed to a crawl,
performance slipped precipitously, and business was lost.10
On a societal level, bad management caused the Wall Street meltdown that con-
tributed to a worldwide financial crisis. Managers at home loan originators aggressively
pushed subprime and no-documentation loans to borrowers who could not afford them.
Managers at investment companies such as Bear Stearns, Lehman Brothers, and Merrill
Lynch got into serious trouble by buying subprime assets and repackaging them into
bond-like securities sold to investors as rated very safe. Managers at investment rating com-
panies contributed to the calamity by praising the investments, the companies, and their
leaders. Executives paid themselves huge salaries and bonuses even as losses mounted
into the billions. The whole episode reflects a failure of responsible management. As
Harvard’s Bill George said: “The . . . crisis was not caused by subprime mortgages, credit
default swaps, or failed economic policies. The root cause is failed leadership.”11
Managing Yourself
These are personal competencies that include self-awareness, reflective thinking, and
knowing one’s own strengths and weaknesses. Time management and self-organization
bring the manager’s thought processes to life in the form of a calendar or schedule that
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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DANCE ON STILTS AT THE GIRLS’ UNYAGO, NIUCHI
I see increasing reason to believe that the view formed some time
back as to the origin of the Makonde bush is the correct one. I have
no doubt that it is not a natural product, but the result of human
occupation. Those parts of the high country where man—as a very
slight amount of practice enables the eye to perceive at once—has not
yet penetrated with axe and hoe, are still occupied by a splendid
timber forest quite able to sustain a comparison with our mixed
forests in Germany. But wherever man has once built his hut or tilled
his field, this horrible bush springs up. Every phase of this process
may be seen in the course of a couple of hours’ walk along the main
road. From the bush to right or left, one hears the sound of the axe—
not from one spot only, but from several directions at once. A few
steps further on, we can see what is taking place. The brush has been
cut down and piled up in heaps to the height of a yard or more,
between which the trunks of the large trees stand up like the last
pillars of a magnificent ruined building. These, too, present a
melancholy spectacle: the destructive Makonde have ringed them—
cut a broad strip of bark all round to ensure their dying off—and also
piled up pyramids of brush round them. Father and son, mother and
son-in-law, are chopping away perseveringly in the background—too
busy, almost, to look round at the white stranger, who usually excites
so much interest. If you pass by the same place a week later, the piles
of brushwood have disappeared and a thick layer of ashes has taken
the place of the green forest. The large trees stretch their
smouldering trunks and branches in dumb accusation to heaven—if
they have not already fallen and been more or less reduced to ashes,
perhaps only showing as a white stripe on the dark ground.
This work of destruction is carried out by the Makonde alike on the
virgin forest and on the bush which has sprung up on sites already
cultivated and deserted. In the second case they are saved the trouble
of burning the large trees, these being entirely absent in the
secondary bush.
After burning this piece of forest ground and loosening it with the
hoe, the native sows his corn and plants his vegetables. All over the
country, he goes in for bed-culture, which requires, and, in fact,
receives, the most careful attention. Weeds are nowhere tolerated in
the south of German East Africa. The crops may fail on the plains,
where droughts are frequent, but never on the plateau with its
abundant rains and heavy dews. Its fortunate inhabitants even have
the satisfaction of seeing the proud Wayao and Wamakua working
for them as labourers, driven by hunger to serve where they were
accustomed to rule.
But the light, sandy soil is soon exhausted, and would yield no
harvest the second year if cultivated twice running. This fact has
been familiar to the native for ages; consequently he provides in
time, and, while his crop is growing, prepares the next plot with axe
and firebrand. Next year he plants this with his various crops and
lets the first piece lie fallow. For a short time it remains waste and
desolate; then nature steps in to repair the destruction wrought by
man; a thousand new growths spring out of the exhausted soil, and
even the old stumps put forth fresh shoots. Next year the new growth
is up to one’s knees, and in a few years more it is that terrible,
impenetrable bush, which maintains its position till the black
occupier of the land has made the round of all the available sites and
come back to his starting point.
The Makonde are, body and soul, so to speak, one with this bush.
According to my Yao informants, indeed, their name means nothing
else but “bush people.” Their own tradition says that they have been
settled up here for a very long time, but to my surprise they laid great
stress on an original immigration. Their old homes were in the
south-east, near Mikindani and the mouth of the Rovuma, whence
their peaceful forefathers were driven by the continual raids of the
Sakalavas from Madagascar and the warlike Shirazis[47] of the coast,
to take refuge on the almost inaccessible plateau. I have studied
African ethnology for twenty years, but the fact that changes of
population in this apparently quiet and peaceable corner of the earth
could have been occasioned by outside enterprises taking place on
the high seas, was completely new to me. It is, no doubt, however,
correct.
The charming tribal legend of the Makonde—besides informing us
of other interesting matters—explains why they have to live in the
thickest of the bush and a long way from the edge of the plateau,
instead of making their permanent homes beside the purling brooks
and springs of the low country.
“The place where the tribe originated is Mahuta, on the southern
side of the plateau towards the Rovuma, where of old time there was
nothing but thick bush. Out of this bush came a man who never
washed himself or shaved his head, and who ate and drank but little.
He went out and made a human figure from the wood of a tree
growing in the open country, which he took home to his abode in the
bush and there set it upright. In the night this image came to life and
was a woman. The man and woman went down together to the
Rovuma to wash themselves. Here the woman gave birth to a still-
born child. They left that place and passed over the high land into the
valley of the Mbemkuru, where the woman had another child, which
was also born dead. Then they returned to the high bush country of
Mahuta, where the third child was born, which lived and grew up. In
course of time, the couple had many more children, and called
themselves Wamatanda. These were the ancestral stock of the
Makonde, also called Wamakonde,[48] i.e., aborigines. Their
forefather, the man from the bush, gave his children the command to
bury their dead upright, in memory of the mother of their race who
was cut out of wood and awoke to life when standing upright. He also
warned them against settling in the valleys and near large streams,
for sickness and death dwelt there. They were to make it a rule to
have their huts at least an hour’s walk from the nearest watering-
place; then their children would thrive and escape illness.”
The explanation of the name Makonde given by my informants is
somewhat different from that contained in the above legend, which I
extract from a little book (small, but packed with information), by
Pater Adams, entitled Lindi und sein Hinterland. Otherwise, my
results agree exactly with the statements of the legend. Washing?
Hapana—there is no such thing. Why should they do so? As it is, the
supply of water scarcely suffices for cooking and drinking; other
people do not wash, so why should the Makonde distinguish himself
by such needless eccentricity? As for shaving the head, the short,
woolly crop scarcely needs it,[49] so the second ancestral precept is
likewise easy enough to follow. Beyond this, however, there is
nothing ridiculous in the ancestor’s advice. I have obtained from
various local artists a fairly large number of figures carved in wood,
ranging from fifteen to twenty-three inches in height, and
representing women belonging to the great group of the Mavia,
Makonde, and Matambwe tribes. The carving is remarkably well
done and renders the female type with great accuracy, especially the
keloid ornamentation, to be described later on. As to the object and
meaning of their works the sculptors either could or (more probably)
would tell me nothing, and I was forced to content myself with the
scanty information vouchsafed by one man, who said that the figures
were merely intended to represent the nembo—the artificial
deformations of pelele, ear-discs, and keloids. The legend recorded
by Pater Adams places these figures in a new light. They must surely
be more than mere dolls; and we may even venture to assume that
they are—though the majority of present-day Makonde are probably
unaware of the fact—representations of the tribal ancestress.
The references in the legend to the descent from Mahuta to the
Rovuma, and to a journey across the highlands into the Mbekuru
valley, undoubtedly indicate the previous history of the tribe, the
travels of the ancestral pair typifying the migrations of their
descendants. The descent to the neighbouring Rovuma valley, with
its extraordinary fertility and great abundance of game, is intelligible
at a glance—but the crossing of the Lukuledi depression, the ascent
to the Rondo Plateau and the descent to the Mbemkuru, also lie
within the bounds of probability, for all these districts have exactly
the same character as the extreme south. Now, however, comes a
point of especial interest for our bacteriological age. The primitive
Makonde did not enjoy their lives in the marshy river-valleys.
Disease raged among them, and many died. It was only after they
had returned to their original home near Mahuta, that the health
conditions of these people improved. We are very apt to think of the
African as a stupid person whose ignorance of nature is only equalled
by his fear of it, and who looks on all mishaps as caused by evil
spirits and malignant natural powers. It is much more correct to
assume in this case that the people very early learnt to distinguish
districts infested with malaria from those where it is absent.
This knowledge is crystallized in the
ancestral warning against settling in the
valleys and near the great waters, the
dwelling-places of disease and death. At the
same time, for security against the hostile
Mavia south of the Rovuma, it was enacted
that every settlement must be not less than a
certain distance from the southern edge of the
plateau. Such in fact is their mode of life at the
present day. It is not such a bad one, and
certainly they are both safer and more
comfortable than the Makua, the recent
intruders from the south, who have made USUAL METHOD OF
good their footing on the western edge of the CLOSING HUT-DOOR
plateau, extending over a fairly wide belt of
country. Neither Makua nor Makonde show in their dwellings
anything of the size and comeliness of the Yao houses in the plain,
especially at Masasi, Chingulungulu and Zuza’s. Jumbe Chauro, a
Makonde hamlet not far from Newala, on the road to Mahuta, is the
most important settlement of the tribe I have yet seen, and has fairly
spacious huts. But how slovenly is their construction compared with
the palatial residences of the elephant-hunters living in the plain.
The roofs are still more untidy than in the general run of huts during
the dry season, the walls show here and there the scanty beginnings
or the lamentable remains of the mud plastering, and the interior is a
veritable dog-kennel; dirt, dust and disorder everywhere. A few huts
only show any attempt at division into rooms, and this consists
merely of very roughly-made bamboo partitions. In one point alone
have I noticed any indication of progress—in the method of fastening
the door. Houses all over the south are secured in a simple but
ingenious manner. The door consists of a set of stout pieces of wood
or bamboo, tied with bark-string to two cross-pieces, and moving in
two grooves round one of the door-posts, so as to open inwards. If
the owner wishes to leave home, he takes two logs as thick as a man’s
upper arm and about a yard long. One of these is placed obliquely
against the middle of the door from the inside, so as to form an angle
of from 60° to 75° with the ground. He then places the second piece
horizontally across the first, pressing it downward with all his might.
It is kept in place by two strong posts planted in the ground a few
inches inside the door. This fastening is absolutely safe, but of course
cannot be applied to both doors at once, otherwise how could the
owner leave or enter his house? I have not yet succeeded in finding
out how the back door is fastened.