[Company logo]

Northern Vale High School

School
Business Plan

Prepared by
Ms. Beth Sanders

bethsanders@nothernvalehs.edu

January 10, 2021

 TABLE OF CONTENTS

1. Executive Summary X

● Objectives X

● Unique Selling Point X

2. About Us X

3. Services & Pricing X

● Service

4. Target Market X

5. Competition X

6. SWOT Analysis X

7. Marketing Plan X

8. Operational Plan X

9. Team X

10. Financial Plan X

● Start-up Costs X

● Projected Profit & Loss Statement X

● Projected Balance Sheet X

11. Appendix X

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Executive Summary

Objectives

1. To renovate and maximize the building’s capacity to accommodate more students by 2021.

2. To improve facilities and equipment for art-related courses by October 2021.

Unique Selling Point:

The school aims to be among the highly acclaimed art high schools in the county through consistent
improvement of its curricula and facilities. It dedicates its services to

Providing high-quality educational experiences at an affordable tuition fee.

About Us

[Northern Vale High School] is a private high school that specializes in Humanities and Social
Sciences (HUMSS). The school was established in [1975] in Bridgeview, Illinois, and continued to
improve its programs and services in ensuring students get access to advanced art education at an
affordable price.

Services & Pricing

Service

The university is among the affordable private art high schools within Illinois. It provides secondary
education, focusing on the arts, to students in HUMSS. The tuition fee for the school starts from
[$6,000 to $8,000], inclusive of fees for facilities and equipment, and miscellaneous.

Target Market

The school will focus its marketing efforts targeted toward low and middle-class families with art-
inclined high school students in Illinois.

Competition

The following are the schools identified as competition:

1. Bridgeview Culture and Arts High School

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 Established in [1995], Bridgeview Culture and Arts High School is a public school that provides
comprehensive and affordable arts education to students within the city. The school currently
has 800 enrolled students for A.Y. [2019–2020].

2. Sollertia School of Arts

A private art high school in Chicago, Sollertia School of Arts provides its [650] students with
advanced art lessons through its technologies and advanced equipment for theater, sketching,
digital arts, and more.

SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Consistent Lacks equipment and Availability and Competitors with more

improvement of materials for some art affordability of needed advanced curricula and
curricula, buildings, courses equipment and materials technologies
and facilities

Offers affordable Limited buildings and Private entities, More affordable art
but quality rooms to accommodate institutions, and alumni schools within the city
education students and application showing interest to and state
of lessons sponsor building
construction

Marketing Plan

The school will utilize grassroots marketing and digital marketing to reach its target audience. The
marketing team will highlight the needs of the target audience by conducting thorough research.
Social media campaign with a message that addresses these needs will be launched in small groups,
hoping to influence such groups to spread it through word-of-mouth.

Promotion of the school’s programs, services, events, and achievements will also be intensified four
months before the graduation of middle schools within the city. SEO and content marketing will be
applied to the curated content on the school’s website and social media pages to organically rank in
search results.

Operational Plan

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The school provides its programs and services in 4437 Oakmound Drive, Bridgeview, Illinois. The
school employs 28 art teachers and a total of 8 non-teaching staff for administrative and operational
work.

ACTION ASSIGNED TO PURPOSE DEADLINE

Develop a plan for the Ms. Raymond Accommodate more February 8, 2021
renovation of the buildings Lawson students for 2022
and implement said plan

Conduct research on the Ms. James Nelson Determine the needs and March 25, 2021
needs of the target market preferences of the target
audience

Develop marketing Ms. Sherrie Baker Promote the school’s May 22, 2021
materials programs, services,
events, and achievements
to the target audience

Team

The following are the key individuals managing the school’s overall operations.

1. Finance Officer: [Mr. William Silva]

2. School Principal: [Mr. Robert Williams]

3. Assistant Principal: [Ms. Vanessa Blackburn]

Financial Plan

Start-Up Costs

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 DESCRIPTION AMOUNT PERCENTAGE OF TOTAL

Building Renovation and Construction $265,000.00 67.44%

Marketing $10,520.00 2.68%

Equipment and Materials $87,450.00 22.25%

Permits & Licenses $10,000.00 2.55%

Other Expenses $20,000.00 5.08%

Start-Up Fund Available $0.00 0.00%

Total Start-Up Fund Required $392,970.00 100%

Projected Profit & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Earnings $924,000.00 $901,420.00 $930,000.00

Less Cost of Sales

Equipment and Materials $154,030.00 $90,402.00 $95,520.00

Other Cost of Sales $102,500.00 $85,400.00 $97,456.00

Total Cost of Sales $256,530.00 $175,802.00 $192,976.00

GROSS PROFIT $667,470.00 $725,618.00 $737,024.00

Less Expenses

Wages $121,000.00 $127,500.00 $130,104.00

Utility Fees $44,200.00 $42,540.00 $44,650.00

Insurance $95,200.00 $94,500.00 $95,703.00

Donations $30,000.00 $25,400.00 $28,000.00

Scholarships $90,300.00 $90,300.00 $90,300.00

Subscriptions $8,200.00 $7,500.00 $7,980.00

Employee Benefits $92,450.00 $94,120.00 $98,500.00

Depreciation $20,100.00 $19,450.00 $19,900.00

Telephone $6,500.00 $6,600.00 $6,230.00

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 Total Expenses $507,950.00 $507,910.00 $521,367.00

NET PROFIT/ (LOSS) $159,520.00 $217,708.00 $215,657.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

ASSETS

Current Assets

Cash $294,322.00 $325,010.00

Accounts Receivable $102,500.00 $80,130.00

Prepaid Expenses $65,412.00 $74,503.00

Inventory $34,526.00 $30,120.00

Total Current Assets $496,760.00 $509,763.00

Property & Equipment $506,200.00 $430,030.00

Goodwill $124,822.00 $107,345.00

TOTAL ASSETS $1,127,782.00 $1,047,138.00

LIABILITIES

Current Liabilities

Accounts Payable $45,820.00 $53,240.00

Accrued Expenses $451,020.00 $321,030.00

Unearned Revenue $120,300.00 $127,173.00

Total Current Liabilities $617,140.00 $501,443.00

Long-Term Debt $100,620.00 $89,678.00

Other Long-Term Liabilities $50,200.00 $51,500.00

TOTAL LIABILITIES $767,960.00 $642,621.00

SHAREHOLDER’S EQUITY

Equity Capital $200,302.00 $210,014.00

Retained Earnings $159,520.00 $194,503.00

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SHAREHOLDER’S EQUITY $359,822.00 $444,839.00

TOTAL LIABILITIES & SHAREHOLDER’S EQUITY $1,127,782.00 $1,047,138.00

Appendix

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