1.

When we think of the market, we think of a place where there are many sellers and
buyers. There are also markets that meet the specific needs and requirements of people.
Marketing is another word that is closely related to a market. However, it is an activity
rather than a market and refers to the process of introducing goods to potential
customers so that they become interested in buying them.
2. Comment the definitons:
A. Of course, every person or organization buys things they need. The market must adapt to the
requirements of buyers and what is consumed to be successful.
B. Both the marketing strategies used in business development and the action plan have
implications for the performance of the activities carried out. If we set goals from the
beginning and where we want to go, then marketing strategies are largely based on these
actions.

Vocabulary focus:

1. Industrial market
2. Profit
3. Benefit
4. Consumer market
5. Resale

Ex. 2
What do you know about marketing mix?

According to the definition of marketing, things are pretty simple. All a business needs to do is put
the right product in the right place, at the right time and at the right price.However, there is enough
truth in perspective, it takes a lot of work to find out what people want and to identify where they
are shopping.Then you need to figure out how to get a price that potential customers are willing to
pay and how to get their attention to your brand. Therefore, the marketing mix is the ideal place to
start developing your plans for a product or service.

Using the family cycle, in which stage would people be most likely to need these products?

Well, the family cycle when you have one or more children, most of the expenses will be spent on
developing them, toys and developing a home such as a big house, material things like a car and the
family cycle is quite complex especially when you have a child or moreover, most of the expenses will
go to their development, toys and the development of a house like a big house, of material things
like a car.

Speaking :

1. I dont have any models from above. As a shopper, I am very simple, i buy just what i need
like weekly food, like clothes and sometimes prefer to keep my money for some travels.
2. Family like cycles:
 Stage 1 - Kitchen Strangers
 Stage 2a - Constrainted shoppers
 Stage 2b – Unfettered shoppers
 Stage 2c – avid shoppers
 Stage 3 – chitchen birds
 Stage 4 – hurried shoppers