EVENT MANAGEMENT

Program Name - Public Relations

Course Name - Event Management Planning
BUS ( 242-201)
Submitted to: Lakhvir Kaur Sekhon
Submitted by -
 Gurpreet Singh (A00111276)
 Gurjeet kaur ( A001110793)
 Mandeep Kaur (A00111491)
 Arshdeep Kaur (A00128087)
 Sukhmanpreet Singh (A00125905)
 Table of Contents
What is the role of audience in event planning and management?............................................3

How goals and objectives are important in event planning?......................................................3

Evaluate the event management from the perspective of corporate social responsibility and
ethics..........................................................................................................................................4

References..................................................................................................................................5
What is the role of audience in event planning and management?
The audience is the only the core demographic of the event, but also majorly on whose

reactions, the reception of the event may be adjudged to. The presenter, as well as his

performance or presentation, are directly impacted by the audience, their level of interest and

direct or indirect involvement within the presentation (Puente-Díaz, 2018). With the positive

reactions of the audience to the programme, such as welcoming the presenters and event

managers with affirmative reactions such as cheers and motivating crowd-work, as well as by

interacting when needed to, and called for by the presenter to do so. They may also boost the

image of the event by sharing their experiences regarding the event in the various informal

forums online, which help in promoting the goodwill of the event. Even talking about the

event casually increases those who hear about such programmes through others; believe in

the word-of-mouth of their friends and relatives more than they pay heed to official

marketing. Therefore, the audience plays a primary and important role in the proper

conduction and proceeding of the event. The presence of an enthusiastic audience is directly

linked with the enhancement of event planning and management.

How goals and objectives are important in event planning?

While the goals of the event may be specified succinctly to amplify the efficiency of the

managing personnel, the objectives may be broader and may serve as mechanisms and points

which shall lead towards achieving the end-point goals of the event. Therefore, the onus of

formulating the goals and objectives falls upon the event planners (Ziyadin et al. 2019).

Whilst setting the goals of the event to stone, the inherent reasons behind the conduction of

such event must be considered – such as why the event is being conducted, who will be the

attendees of such event, and what such attendees may stand to learn by attending such event;

or how the attendees may be enriched – in any meaning of the word – and how the success of

the event may be calculated.

The objectives may be more calculable, such as the social media presence of the event, the

cost per attendee and how they may recover the same cost.

Evaluate the event management from the perspective of corporate social responsibility
and ethics
During dealing with a subject like that of sustainbility, the event planners must keep in mind

corporate social responsibility. The event planners should plan the events keeping in mind

their commitments and requirements keeping in consent about all the ethical norms and CSR

factors (Mena and Rintamäki, 2020). This would enhance the company's values and create a

positive reputation for the company in the market. Moreover, while the company will

maintain all the ethical norms such as maintain security for audiences and comfort for them

both the event planners would be capable of staying away from trouble and the goodwill of

the company would be portraited with such practices.

References
Mena, S. and Rintamäki, J., 2020. Managing the past responsibly: A collective memory

perspective on responsibility, sustainability and ethics. In Research handbook of responsible

management (pp. 470-483). Edward Elgar Publishing.

Ziyadin, S., Koryagina, E., Grigoryan, T., Tovma, N. and Ismail, G.Z., 2019. Specificity of

using information technologies in the digital transformation of event tourism. International

Journal of Civil Engineering and Technology, 10(1), pp.998-1010.

Puente-Díaz, R., 2018. Using international sport events as part of a brand construction

strategy: The case of the destination brand Mexico. International Journal of Sports

Marketing and Sponsorship.