Waybackmachine.

com

US Trademark Search

Para encontrar preguntas relacionadas a un kw

Answersocrates

Answerthepublic

También se puede usar keywordshitter.com para generar alternativas (tipo google

soup ya armado). De ahí elegir alguna interesante, borrar la búsqueda anterior y
hacer la búsqueda con esta frase encontrada para traer mas alternativas

Otra forma;

12. Google Autosuggest on Steroids

The following tip is courtesy of a Matmor on the Fat Stacks forum. He suggested
I add it to the course. I'm grateful for the tip and permission. It's a very good tip.
Here it goes:

Here is another way to uncover more keywords. It’s part of the Google
autosuggest method with a twist.
Most people type “best ball games for…”

Instead put an asterisk between words and see what results you get.

Check out these examples.

Keyword phrase: Start a * business

Results:

 Start a SMALL business

 Start a CLEANING business

 Start a CONSULTING business

 Start a T-SHIRT business

 Start a DROPSHIPPING business

 Start a PHOTOGRAPHY business

 Start a VENDING MACHINE business

 Start a CLOTHING business

Keyword phrase: Best * recipe

Results:

 Best BANANA BREAD recipe

 Best CHILLI recipe

 Best MEATLOAF recipe

 Best PANCAKE recipe

 Best MAC AND CHEESE recipe

 Best LASAGNA recipe

  Best BROWNIE recipe

 Best CHOCOLATE CAKE recipe

Keyword phrase: List of * ingredients

Results:

 List of SALAD ingredients

 List of BAKING ingredients

 List of FRIED RICE ingredients

 List of FOOD ingredients

 List of CAKE ingredients

 List of KETO ingredients

 List of PIZZA ingredients

 List of SUSHI ingredients

Troubleshooting: If it's not working, here's how to

get it to work:
Type in

List of * ingredients

Then put cursor on the asterisk and hit back button and you should get the results
as per screenshot.

13. "Tail Wagging the Dog" KW Method

This is such a simple KW and article publishing approach.

I actually came up with it writing for Fat Stacks.

For me, it's a fun method of publishing and targeting KWs.

Here's how you do it.

STEP 1: Write article first on whatever floats your boat for your site.

STEP 2: Figure out the keyword you should target.

STEP 3: Make any tweaks to better target the keyword.

For Fat Stacks I just write. I try to be creative coming up with topics. I write for
the email newsletter first and foremost. For emails, I don't have to give any
thought to SEO.

But I also publish most emails on the blog (after it's sent as an email).

In the past I used the email subject line as the blog post title. This is bad for SEO
because I'm not targeting any KW at all. It's a wasted opportunity.

So I started publishing the emails as-is on the blog but now come up with a
keyworded title that fits the content.

In other words, instead of writing content to serve a keyword, I apply a keyword

that serves the content. It's classic tail wagging the dog.

Why use this approach?

This approach gives you ultimate writing freedom. It's ideal if you like writing
for your blog site but enjoy being creative and serving an audience.

Example:
The now titled blog post "The Few Benefits of Buying an Existing Website
(When it makes sense to do so)" had an email subject line of "My flip flop on
flipping websites" which clearly doesn't target any keyword.

The blog post title targets "benefits of buying an existing website".

Will it rank #1?

I don't know but by giving it a keyworded title, it tells Google far more clearly
what the article is about so I stand a better chance of ranking for long tails in the
article.

15. The Glossary Keyword Research Method

Lately, I've been using this method for finding low competition keywords quite a
bit. It's a great way to go very deep and get technical within your niche.

It's a great way to find so many great opportunities.

It's also fast and easy.

I call it the "Glossary Keyword Research Method".

Here's what you do.

Many sites publish glossaries for their niche. Some are really good.

For example, type "photography glossary" in Google. Several show up. Another
search you could do is "Photography terms".

I checked out the Wix version.

Combing through I found "burst rate".

I plugged "burst rate" in Ahrefs. Keep in mind I know almost nothing about
photography.

I didn't find much but noticed the parent KW is "burst speed".

I plugged that in and then started inserting filters.

Filters I like using in Ahrefs are:

 low keyword difficulty ranges (0 to 10)

 various common words in the "Include" field such as "what is", "vs" and
others (see the Keyword seed vault section in this course).

With the "vs" filter I found many good keywords to tackle. Search volume is
very, very low but so too is the degree of difficulty. An example is "SD card
burst speed vs. HDD". That's a very specific article... and there are many I could
go after with that filter in Ahrefs.

That's it.

Shapes:

 square

 rectangle

 round

 circular

 triangular

 flat
  curved

 steep

 straight

 crooked

Prices:

 under $XX

 luxury

 cheap

 sale

 discount

 deals

Location:

 above

 under

 below

 beneath

 beside

Distances:

 short

 long

 far

 near me
  close by

 up

 down

Features:

Most products have features and in many cases people search for things with
specific features.

Example: "Crock pot with auto shut off" (90 monthly search volume, 0 keyword
difficulty per Ahrefs)

Finding common features is easy - just browse online stores and check out the
various feature filters.

Appearance:

 stylish

 cool

 chic

 vintage

 modern

 elegant

 beautiful

 fancy

 glamorous

 quaint

 ugly
Colors:

 red

 white

 blue, etc.

Time:

 fast

 slow

 quick

 speedy

 early

 late

 young

 old

Temperature:

 cold

 hot

 damp

 frozen

 warm

Sound:

 loud

 quiet
Taste:

 sweet

 bitter

 sour

 salty

 delicious

 fresh

 juicy

 nutritious

 rotten

 strong

 weak

Touch:

 hard

 soft

 sticky

 wet

 dry

 smooth

 rough

Visual:

 bright
  dark

 light

 blurry

 clear

Amount:

 few

 full

 heavy

 light

 lots of

 plenty of

Dimensions:

 small

 tiny

 large

 huge

 big

 tall

 short

 long

 wide

 thick
  narrow

 broad

Questions:

 who

 what

o what is / what are / what do

 where

 when

 why and

 how

o how come / how does / how are / how do / how to [insert verb]

Product:

 vs.

 best

 top 10

 popular

 ultimate

 good

 bad

 great

 favorite

 X review
Time:

 new

 now

 later

 future

 old

 recent

 next

Celebrity:

Can you feature celebs in your niche? Examples:

 Celebrity cars / boats / planes / houses / jewelry

 Celebrity divorces

 Celebrity net worth

 Celebrity deaths

 Celebrity skin

 Celebrity couples

 Celebrity weight gain

 Celebrity tattoos

One-Off Seed Phrases:

 History of

 Alternatives (ex. iphone alternatives) / Alternatives to

 parts of
  anatomy of

 Benefits of

How to use these seed words

All I do is put the seed word in keyword research software and run it. I then
comb through results and note down anything relevant to my niche.

Which keyword software?

Keywordshitter.com (free): This is great software that will generate a lot of

results, but you will need to copy relevant results and then input it into other
keyword research for search volume.

Ahrefs (paid): Expensive, but my favorite.

SEO Book (free): Free and decent results. However, as far as I know you can't
input more than one keyword at a time (which you can do with Ahrefs).

Google Keyword planner (free): This could be okay because all you really want
to know is if there's some search volume. Remember, many of these are long,
long tail so don't expect much search volume. That said, the Keyword Planner
gives huge ranges so it's not tremendously helpful.

What is the Microscope Keyword method?

This is how it works. What you do is zone in on a topic within your niche. Any
topic related to your niche. Drill down as far as you can. You don’t need software
for this.

Once you’ve drilled down, start thinking up questions about that very narrow
aspect of your niche.
I find it helps to start this process with stuff you own or do related to the
niche. The stronger you can relate to the micro-topic, the better questions you’ll
come up with.

The best way to explain this is with an example.

 Niche: Vehicles

 Zone-in topic: Pickup trucks

 Personal angle: Toyota Tundra (I have a Tundra)

 Micro topic: Hauling snowmobiles with a Tundra

Note that you could zone in on “hauling snowmobiles with pickup trucks” as
well but because I have a Tundra, I’d probably discuss it from a Tundra
perspective.

Time to come up with article topics. Here are some examples. Note that I do not
own a snowmobile but I could imagine having these questions if I did or was
looking to buy one.

1. Is it best to tow a snowmobile on a trailer or haul it in the truck bed?

2. What is the best way to secure a snowmobile in a pickup truck?

3. How do I load and unload a snowmobile into and out of a pickup truck?

4. What should I put under a snowmobile when hauling it in my pickup

truck?

5. Should I load the front or rear end of a snowmobile into a pickup truck?

6. Can I haul a snowmobile in a pickup truck that has a tonneau cover?

7. How much does a snowmobile stick out from the back of a pickup
truck? Can I close the gate?

8. Is it possible to get two snowmobiles in a pickup truck? If so, how?

 9. Do I need to drive with 4 wheel drive when hauling a snowmobile?

10. Will a snowmobile fit in a small or mid-size pickup truck?

11. Will my truck insurance cover my snowmobile while hauling it?

12. Can a pickup truck haul a snowmobile in deep snow? Should you get
chains?

I came up with all of the above without any software within 5 minutes. All of
those topics are stand-alone articles. Most wouldn’t require all that much content
but some would require some level of expertise such as the insurance coverage
topic. Generally, those topics would be best-served only by people who have
hauled a snowmobile in a pickup truck. Ironically, I suspect coming up with
topics like that is easier for someone who has never hauled a snowmobile in a
pickup truck. I have a pickup truck. When I envision the process of hauling a
snowmobile, I end up with a lot of questions because I have no idea how to do it.

If you don’t have experience hauling a snowmobile

with a pickup, how do you get the articles written?
That’s easy. Find someone who does have the experience. There are lots of folks
who have done it. Your best bet IMO, would be sending out what’s called a
casting call on WriterAccess seeking someone who has the necessary
experience. You might have to pay a bit more per word than you usually do
because of the expertise sought. I recently needed a writer with very specific
experience. I did exactly this on WriterAccess and found someone very good
within a day. They’re now writing 12 articles for me. We made a deal for $.06
USD per word.

TIP: Just because you find someone who has experience hauling a snowmobile
with a pickup doesn’t mean they can write well. That means start by ordering
only one article from whoever applies. If they do a good job, you can assign the
rest to them. If it’s garbage, you’ll need to find someone else.
Just because I can come up with topics without software, do I never use keyword
research software?

No. I still use it. I just also happen to come up with a lot of topics without
it. Often I discover general topics with Ahrefs and from there I come up with
micro-topics that form a cluster.

The benefits of doing keyword research without

software
You might be thinking this is all well and good but what’s the point? Why bother
when we do have access to software, even free software such as Google
autosuggest?

Here’s why. This is how you will come up with truly obscure keywords. You are
unfettered.

I still use keyword research tools. I recognize that they are super helpful. But it’s
a bit of the tail wagging the dog. In order to find keywords, it must be an
established keyword. It must be in some database somewhere in order for it to
register. While that’s perfectly fine for many articles sometimes it’s nice to come
up with stuff untouched; unchartered keyword territory.

And no, I’m not suggesting that all the micro-topics I come up with are 100%
unique never covered. But some are. If many are already covered, they’re pretty
low competition (I can tell by when I put the topic in Google and check the
search results).

Finally, this is yet another option for you to find great topics for your website that
help grow traffic.

Give it a shot.
Zero in on something super specific within your niche. Start asking questions
about it. Chances are, if you have the question, others do too.

18. Weak Competitor Inspiration

Some folks might take issue with this method but as far as I'm concerned, it's
fine. I do it all the time.

The concept is this:

1. Check out sites that are in your niche that are listed for sale, specifically
newer, lower authority sites.

2. Plug the URL into Ahrefs and see what pages and keywords rank.

3. Go after those keywords or derive inspiration and ideas for new cluster
topics.

I typically do this method to come up with new cluster topic ideas. If I see a site
that's doing well for a topic I never thought of, I'll use that topic as the foundation
for a new cluster.

Where can you find these sites listed for sale?

My favorites are MotionInvest and Flippa because that's where smaller, lower
authority sites are listed. Moreover, you don't have to place a financial deposit or
prove you have the funds to check out the URLs.

In fact, I track every site that is listed for sale in my niches. The list is growing. I
suspect with that list alone I could find enough article topics and keywords to
keep me busy for the next year.

Why newer, lower authority sites?

If you want to go after bigger sites, go for it but it's harder to beat them in search.
The beauty of the above approach is that these new, low authority sites are
ranking which means the keywords they're targeting are probably pretty easy to
rank for as well.

How do you beat out other sites?

Leverage your authority: If you have a ton of site authority, you have an
advantage. Build some relevant internal links to the new content and you stand a
decent chance of winning.

Publish a better article. I always, always, always publish a better article or

articles when I do this.

Publish an entire cluster. Don't stop at one article. Carpet bomb the entire topic.
This is probably the best thing you can do to clean up for many keywords related
to the topic.

This method is so easy and fast to come up with articles. I've come up with
dozens of articles and several clusters doing this.

21. Search Console: Q&A Regex Filter Method

A Fat Stacks reader shared this very nifty KW research method with me. He said
I could add it to the course. He didn't want attribution.

When it comes to using Search Console for KW research, you do need existing
rankings. The data is based on existing rankings. Once you have rankings, Search
Console can be a goldmine for KW opportunities. Specically KWs that you're
ranking for indirectly that could be new articles or opportunities to optimize
existing articles for those KW.
The following method is a filter to seek out questions your site is ranking for but
not well which offers opportunity for a new Q&A article or optimizing existing
content for. Here it is:

The Regex Custom Filter:

^(who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if)[" "]

To execute this search in Search Console, do the following:

1. Go into search console, go to search results, add a query filter, change

"queries containing" to "Custom (regex)", and put the string given above
in the search field (greyed out the area that says "Enter regular expression
(regex)")

2. This will give you every query you've had impressions for with any of the
above operators - basically questions, which make great short info posts.

3. From here, export to excel, order by impressions descending, and either

filter for 0% CTR or position over 20/30/40 to get a list of things people
are searching for that you're not ranking for.

Another good Regex filter search for Search Console is:

([^” “]*\s){6,}?

This will filter for all 7 word keywords. If you want the number of keywords
longer or shorter, change the number. This is courtesy of a forum member here.

Here are the two questions to ask when

writing/publishing content:
1. What is it the searcher really wants?

2. Can you publish the content that searchers would want?

If you can't answer "yes" to question two, whether you write it or your have a
writer write it, you should skip it.

Even if the keyword difficulty is 0 and search volume is high.

Google is big on intent and if your content doesn't meet that intent, while you
might hit the top spot, chances are it won't last long.

By now you're thinking to yourself, "hey Jon, how about some examples?"

Okay. Here are examples.

1. "Amazon Associates"

About 18 months or so ago Thebalance.com (a Dotdash website) ranked #1 for

the search "Amazon Associates". As someone who logs into Amazon Associates
regularly, it was annoying. I don't know how many times I clicked into the
Balance out trigger happiness only having to back out and scroll down to the
Amazon Associates link.

99.99% of people who search for Amazon Associates simply want to log into
their associates account. They don't want to read about it.

2. Brands

Many brands get searched a ton and on paper don't appear difficult to rank for.
Many have keyword difficulty 2 or less in Ahrefs.

However, that does not mean you should target brands alone. By all means target
them with qualifiers such as "review" or some additional keyword but not on its
own.

Why?
Because 99% of searches for just a brand want to visit the brand's website. Not
yours.

What about people's names?

That's different and this nuanced distinction is a great example of trying to

understand search intent.

People who search a person's name want information about that person. I often
search people's names. I actually don't want to visit their site (if they have one). I
either want the full work up on Wikipedia, but more often than not, I want some
editorial piece about the person. In some cases, I enjoy those "X name - 25 things
you didn't know" articles. Those can be fun if well done.

3. "How-to" articles.

The aggregate search volume for every how-to search must be billions per
month. Many have high search volume with relatively low keyword difficulty.

However, my position these days is I won't bother going after any of those unless
me or writers include a full blown tutorial of the how-to with our own photos.

Recently a writer pitched some topics to me. I was busy so I quickly approved
them. One approval was a mistake. It was a how-to. When she delivered the
article it wasn't based on her actually doing the full task and documenting it with
photos.

To fix this, I had her re-do it and document it properly. That more than tripled the
cost (I pay her hourly) but the end result is a really good how-to article instead of
some garbage based on theory.
When I search "how to" I expect top ranking articles to be a full blown tutorial if
it bolsters the topic. Not every "how to" is tutorial-based, but if it is, do the
tutorial and photograph every step.

You can take it to the next level by doing a video of it as well... but that adds a
ton of work.

Fortunately most keywords you find don't have these issues, but it's good to be
aware of them.

Always ask "can I publish the content that searchers really want?" for any given
keyword.

One simple way to see how Google is treating

various types of searches
One obvious step to take is to type in your intended keywords into Google and
see what Google serves.

Usually this is helpful, but more and more often I'm finding what Google is doing
is serving up a variety of different approaches.

Let me illustrate.

When you type in a local search such as "Vancouver attorney" Google (aside
from its Google My Business pages and map) lists out individual law firms but
also directories and blogs that list out the "best attorneys in Vancouver".

In other words, Google seems to hedge because it's not sure what the searcher
wants. In fact, chances are, different searchers want different types of articles.

Therefore, this conundrum likely wont' go away because Google can't please all
the people all the time.
Another example is product reviews.

Google serves up customer reviews on merchant sites, user generated review

sites (i.e. Capterra), individual blogger reviews and review roundups. It's the
shotgun approach to search listings.

Another example is review vs. reviews.

The plural vs. singular keyword, while only differing by one letter and seemingly
similar, are very different with respect to intent.

Reviews: folks want a variety of reviews. It may be a variety of customer reviews

(user-generated) or a website that focuses on those reviews. TIP: If you publish a
product-oriented site, create either a dedicated page linking to all the individual
reviews or optimize your "reviews" category page.

Review: folks typically want to read a full blown review of the product.
However, Google expands this intent to often include customer reviews on
merchant sites so that readers can choose those many reviews (i.e. Amazon
customer reviews) or individual blogger reviews of the product.

So what approach should you take?

This is not always easy but my practice is to take the approach that serves the
reader best.

I do not try to target multiple keywords with different intent. For example, I
would never attempt to target "review" and "reviews" for the same article. The
intent is very different.

That said, if there is similar intent but different wording, I may target both. Here's
a great example of this:

Fried chicken recipe / how to make fried chicken

Different phrasing but the intent is identical.

I would create a title such as "Fried chicken recipe - learn how to make fried
chicken"

Which phrasing should come first?

Put first that which is more important for you to rank. Note, this may not
necessarily be the keyword with the most searches. Perhaps one phrase has a far
lower keyword difficulty but decent search volume. That might be the better
keyword.

With the fried chicken example, here are the metrics:

Fried chicken recipe gets 73,000 monthly searches and has a keyword difficulty
score (Ahrefs) of 44.

How to make fried chicken: 13,000 monthly searches and has a keyword difficult
score (Ahrefs) of 44.

Clearly putting "Fried Chicken Recipe" at the front is the best option.

However, if "how to make fried chicken" had a keyword difficulty score of 7,

then I'd probably put that at the front of the title.

Overview (2022 Update - Read This If Under 50K

Monthly Visitors)

2022 Update Info - Important

I've built up traffic to qualify for Mediavine ads which I recommend when you
qualify (50,000 monthly visitors). FYI, AdThrive is good as well.
For the last number of years, I've recommended Ezoic ad network if you don't
qualify for AdThrive or Mediavine. I still do but I also strongly suggest trying the
following (I never thought I'd return to recommending this):

Try AdSense ads directly on your site.

I've not done this in years but I've talked to some big publishers who say they are
earning more with AdSense than Mediavine. I've also talked to smaller pubs who
say they're having more success with AdSense ads directly than Ezoic. I think
this is very, very interesting.

One HUGE benefit of AdSense over Ezoic is site speed. Ezoic ads slow sites
down which CAN be bad for SEO and traffic. It's definitely bad for UX. While
AdSense ads also slow sites down (all ads do to some degree), it's not nearly as
bad as Ezoic.

If your AdSense ad revenue is terrible, try Ezoic. Or try Ezoic, get some numbers
then try only AdSense.

Anyway, it's been years since I've outright recommended using AdSense only but
I've heard some excellent results.

Below is the orginal content for this course and is still relevant (although until
you qualify for Mediavine or AdThrive I'd just use AdSense or Ezoic).

There are 2 approaches you can take with ad networks.

One option is to use a variety of ad networks and configure them in such a way to
maximize revenue.
This is what I started with. I currently
use AdSense, Monumetric, Media.net, Playbuzz video ad (need 500K monthly
page views) and sometimes GumGum in-image ads (1 ad per page).

The other option is to sign up with an exclusive provider who handles all test and
layouts. 2 popular options are Mediavine and AdThrive. I've heard mostly very
good results from these two providers so once you meet their traffic
requirements, you may want to try them out.

A note about my use of AdSense.

I also use a Progressive Web App for mobile display. I use the Mobeemi
platform. They manage the AdSense ads and take a cut. I've had excellent results
with this PWA with respect to mobile ad revenue and website metrics. PWAs
help get more page views per visitor, load mobile sites fast and overall create a
better user experience.

Ad layouts

I recommend you check out my ad layout graphic in this course to see where I
put which type of ad an ad network on my pages. This is a good starting point for
you. But, because each site is different, you may want to test some slight
variations. I've adjusted my ad configurations over the years. On a regular basis I
test different ad networks, types of ads and layouts.

How much do display ads pay?

Different sites earn different amounts of money per 1,000 visitors. It ranges from
$1 to $30 per 1,000 visitors. $30 is quite high and few sites achieve that. $5 and
under is fairly low. $10 to $15 is not uncommon.

Display ad revenue can vary considerably. There are several factors at play. They
are as follows:
Country: US traffic pays the most followed by Canada, Australia, UK and New
Zealand. After that it's Western Europe. Sometimes Middle East traffic pays very
well. The lower paying countries are Asia and Africa. Basically, the wealthier the
nation, the more ads pay.

Niche: The niche can make a big impact on ad revenue. The more commercial it
is the more it will pay. This includes services and products. For example, if you
put ads on a website about local lawyers, those ads can pay very well, but the
potential traffic won't be high. Which means don't restrict niche options to high
paying niches. You also want niches with a lot of potential traffic. It's a balancing
act.

Device: Desktop traffic pays more than mobile. However, mobile ad revenue is
improving as ecommerce stores improve conversion on mobile devices. While
mobile traffic may never equal desktop, it is getting better.

Article topic: Different articles on your site will earn different amounts as well
per 1,000 visitor. I have articles that earn a paltry $2 per 1,000 visitors and then I
have articles that pay $30 per 1,000 visitors. It depends on how commercial the
article is.

Ad Network: AdSense is the top network and is incorporated into pretty much
every ad network. I use Monumetric in addition to AdSense, but many ads served
by Monumetric are AdSense ads. The reason I use Monumetric is they offer
sticky ad units plus they have direct relationships with advertisers which pay
more.

Ad type: I find different types of ads can do better or worse in various spots on
my site. Link ad units from AdSense and Media.net do well above the fold on
some sites. Not so well on other sites. Sticky ads pay very well. Video ads (I use
Playbuzz) pay exceptionally well.
Placement: Placement makes a huge difference on how much your site earns.
Check out my Ad Layout Graphic lecture further down in the course to see
exactly how I configure all my ads.

How do you increase your ad revenue per 1,000 visitors?

Focus on what you have control over. The main thing you can control is ad
placement. Ad placement is a central theme in this course. If you've chosen your
niche, you can't change that much. Same with country. Device is also largely
beyond your control.

What about publishing higher earning content?

I don't choose article topics based on what I think the ads will earn. If I took this
approach, I'd focus on more affiliate marketing which defeats the purpose of
using ads for revenue. I love using display ads because it gives me the freedom to
publish on topics I enjoy publishing on as well as going after low competition
keywords that I can rank for easily.

At the end of the day, you have most control over which ads you place where on
your site. This is a trial and error process but continuous testing can increase your
ad revenue considerably.

How to avoid an AdSense Ban (and why this is

IMPORTANT)

This is very important.

If you get an AdSense ban on your site or your entire account is wiped out by
AdSense, you will not be able to use most other ad networks. Your display ad
revenue potential will very low.
The following sets out general guidelines on how to
avoid an AdSense ban:
The starting point is be familiar with AdSense TOS (check out a layperson's
version here).

But Google being Google can sometimes be vague. So here's a quick bullet list of
what to avoid:

 Don't pay for junk traffic to your site.

 Don't click your own ads or have friends/family click the ads.

 Don’t put ads too close to navigation (i.e. pagination buttons especially).

 Don’t have more ads in surface area size than content.

 Don’t make AdSense ads sticky (but you can use ad networks like
Monumetric and Ezoic to create sticky units.

 Don’t put ads on content with gore, horror, blood and nudity.

 Don’t have drop down menus overlap ads.

 Don’t put ads in email newsletters.

 Don’t put ads in iframes.

 Don’t put ads on thin content.

 Don’t stack ads (although I think it’s okay to stack an ad unit above or
below Matched Units).

 Don’t create a second account unless it’s another entity like another
company - even then I wouldn’t bother.

 Don’t say anything on your site encouraging visitors to click an ad.

 Don't use code that refreshes AdSense ads. Again, an ad network can do
this for you - Monumetric refreshes ads for me.
  If you see a really high CTR for any ad unit, review that placement. High
CTRs can trigger a review. Lots of accidental clicks can result in large
clawbacks of revenue or worse.

 Don't rip off content (i.e. infringe copyright).

What if you accidentally click your own ads?

Yup, this can happen. I've done it about 4 times in the last 5 years. All incidents
were an accident.

When it happened I submitted an AdSense support ticket telling them I did so by

accident. I figure it's best to be up front about it. Accidental clicks do
happen. Just don't make a habit of it.

Google AdSense seems to have chilled out for some violations

It used to be that if you violated an AdSense rule, whether trifling or egregious,

you could lose your account just like that. In recent years I've noticed AdSense is
a little more forgiving by opting to simply restrict ads on the offending URLs.

For example, I bought a site that had a lot of content. Some of the content has
horror/gore images in it which violates AdSense. Instead of getting a ban on that
site,AdSense sends me a notification that ads are being restricted on certain
URLs. AdSenseis also nice enough to tell me which URLs. I go in and trash
those old articles and move on.

WARNING: Just because AdSense is seemingly more nuanced about

violations, that does not mean all bets are off and you should flagrantly violate
their TOS.

Toe the line. Know the rules. Err on the side of caution always.
Here's the tip: Make your content longer.

I don't necessarily mean add more words, although that's good too if the text is
relevant and helpful.

What I mean is to make the "real estate" bigger. More "real estate" means
you can show more ads.

How do you make content longer (i.e. add real estate) without adding text?

There are many, many ways. Here they are:

  Use a table of contents - I like Easy Table of Contents and Table of
Contents Plus. Both work well and both add real estate.

 Add images. A full-width, horizontally oriented image is about 600px

long. That's a lot of space.

 Add polls/surveys

 Add tables and charts

 Add an infographic

 More headings

 Increase your font size: I don't mean to make it ridiculously big, but
bumping it up a couple sizes can lengthen your content. Makes it easier to
read too. You can nudge your headings up in size as well.

 Increase spacing between lines: Again, don't make it look ridiculous, but a
slight increase in spacing creates more real estate.

 Add video(s)

 Add social media embedded posts

 Add quotes

 Add anything that enhances your content and adds real estate.

If you incorporate all the above in all your posts, you will triple the length of that
content. That means you can display far more ads AND enjoy longer average
time on site.

So simple, yet so effective.

Ad Layout Graphic & My Ad Networks -

IMPORTANT MODULE
This entire section sets out METHOD 1 for display ad monetization that I've used
quite a bit. It's been a good method for me, but it's a bit of a cobbling together of
a variety of options.

Here it goes...

Below is the ad layout I use on my sites.

IMPORTANT: The ad layout below is what I've found to work well. I believe it
is a very good starting point for any website (many people who use it have
improved their revenue), but you should test variations yourself since each site is
unique. Use the following as a starting point and go from there. Even if you split
test with Ezoic the layout provides a lot of insight as to the optimal ad locations
on a page.

The graphic is large so it may take a few seconds to load.

Please note that I use a lot of images and most articles have a lot of text so the
length can accommodate quite a few ads.

In-content placement practices

I load up a good number of AdSense in-article ads but place them after every X
number of paragraphs or after every X number of images. This way, if the
content is shorter, there won't be so many ads.

My ad networks that I use and have used are as

follows:
My current ad network: AdThrive. However, you need a minimum of 100K
monthly page views plus be accepted. It's a premium network. Once you qualify,
I strongly recommend that you apply and switch to them if accepted.
Another good premium network: Mediavine: You need 50K monthly visitors
and be accepted. Again, if accepted switch to them. If accepted to both AdThrive
and Mediavine, both are good I hear. I'm happy with AdThrive.

Networks I used until qualified for AdThrive:

Ezoic (see module 2 in this course): Display ad split-testing platform. I
STRONGLY recommend using Ezoic until you qualify and are accepted into
AdThrive or Mediavine. Of all the "smaller site" platforms, Ezoic iss the best
(IMO).

Ezoic will often accept brand new sites with little traffic. I suggest you apply
ASAP. If not accepted, the threshold is very low so try again once your traffic is
up a bit.

AdSense: When your site has some traffic and a decent amount of content, apply
to AdSense. It's good to have an account for when you go with Ezoic. Until you
get into Ezoic, you can certainly put AdSense ads on your site to make some
money. However, AdSense is getting rid of the link units which were good
earners for me. But, something is better than nothing.

Monumetric: Inscreen and sidebar ad units (including sidebar sticky).

Monumetric is quite good. I prefer Ezoic and earned more with Ezoic, but
Monumetric can do well.

Media.net: Directly below the first image and the Media.net exit pop-up. I no
longer recommend Media.net at all.

GumGum: GumGum places in-image ads on sites. I no longer use it. I found the
revenue didn't warrant the interruption to user experience.

Playbuzz (now EX.co) Video Ad: I use the Playbuzz video ad which I place
below the content as well as have a sticky version. You need 500K monthly
visitors for this ad. If you don't have that, use either Monumetric's video ad or
Media.net's video ad.

My Playbuzz contact: If you have 500K+ monthly page views email Will
at will.hathaway@playbuzz.com.

My current ad layout with AdThrive

A nuanced aspect of the ad layout below that I'm using is that I now have no
content in my sidebar except for one square sticky ad unit. It's clean look.

Why square?

Because at the bottom I have a sticky video ad. I don't like ad overlap so the
AdThrive ad unit in sidebar is square and does not overlap the video ad.

This is a great layout.

Ezoic offers video ads as well so give it a shot.

Limit the number of ad units below the fold

Over the last 6 months I've slowly dialed back the number of in-content ads
below the fold. AdThrive injects quite a few by default which can hurt user
experience. I've dialed it back about 60% which hasn't hurt revenue much at all
yet makes for a much better user experience.

You can easily do this with Ezoic by limited the number of ad placeholders you
inject in your content.
What about text-only content?

In the previous lecture I set out a graphic showing where I place ads. Some are
situated before/after images.

If you don't use more than one image (IMO you should use at least one image at
the top), instead of inserting them above/below images, do so above/below
paragraphs.

The above-the-fold area will be the same. I recommend an ad unit below the
short paragraph after the title and another either directly below the top image or
after a paragraph of text below the top image.

If the rest of your content is just ext, then you will need to increase the number.
For example, for content with plenty of images I place ads after image 5, then
image 10 and so on. For text-only content, that's too close together unless you
write long walls of text (which I don't recommend you do).

Instead, insert images after para. 8, then 16 or 18 and so on. They should be
reasonably split up.
Keep in mind that in-content ads don't earn all that much so you can choose to
not put in-content ads. It's the top 2 ads that earn the most followed by the sticky
sidebar and ads below the content.

For some of my better content, I turn off in-content ads because I really want to
showcase the writing and am less concerned about maxing out revenue for every
visitor.

Other good ad placements

Every site is unique in some way and your site may be formatted differently than
mine.

However, there are some proven ad placements regardless of your site's content
and format that can earn well. Here are some additional placements where ads
can perform well:

Below sub-headings: I recommend you create plenty of sub-headings in your

content (i.e. heading 2, heading 3, etc.). If you don't use many images in your
content, a good place for inserting in-content ads is directly below sub-headings.
Test link ads in these places as well as in-article and/or banner ads. However,
don't put ads below every heading if you have plenty of headings. This would
result in a terrible user experience and wouldn't earn you much more money.

Above/below unique content features: If you use polls, tables, charts, videos,
tables of content - anything that breaks up text and gets attention, these are good
places for inserting ads (above and/or below).

How to insert ads around sub-headings and special features:

Advanced Ads premium plugin makes it possible to insert ads above/below sub-
headings and tables.
BE CAREFUL: One are to be very careful with ads is above/below pagination
such as "Next Page" or numerical pagination. These placements can result in
accidental clicks. If you get too many accidental clicks you put your ad accounts
in jeopardy. Another good reason for using ad networks like Monumetric is that
you can ask them whether a particular placement is okay. I've done this often
over the years.

How to put ads on your site with AdInserter Plugin

I use the AdInserter ad management plugin to place and manage all my ads on all
sites.

The free version should be more than sufficient for your needs.

AdInserter inserts your ads site-wide and allows you to control exactly where
each ad appears on every URL.

Here are some screenshots to help you get going.

Minimalist sites do best with ads
In my experience, cluttered, busy website design distracts visitors from the ads
resulting in lower revenue.

Here's what I do

I prefer using simple, minimalist themes (MyThemeShop themes fit the bill for
me) so that the ads stick out. I prefer an all-white background.

I know it sounds ridiculous and it's not that I'm trying to fool anyone because I'm
not. I just want the ads to be prominent because that garners more clicks.

I tell you this because it might help with choosing a theme. There are themes out
there with a lot of bells and whistles that are very enticing, but I avoid those. I
keep it simple. I focus on good content and making sure the ads are noticeable.

Choose a Universal Layout

Another really good tip is to structure your content the same throughout your site
as much as possible. This way you know your ads will display properly..
For example, I always format the top of my posts as follows (which I show in the
graphic in previous lecture):

 Title

 Small paragraph of text

 Link Ad (AdSense)

 Featured image

 Ad

 Text

By using the same format for all content, your ads will display properly
throughout your website.

Do NOT use Page Builders

I strongly recommend that you don't use page builders (i.e. Thrive Architect,
Elementor, Beaver Builder, etc.) for your site if you use ads, especially if you
create columns. I've used these and ads do not insert where they should -
especially when I create columns.

If you don't create columns, it's not so bad so if you insist on page builders, do
not create columns.

If you use page builders and create columns your ads will get crammed into one
column and your content will display askew (looks terrible). I know this from
personal experience. I've spent hours undoing page builder content.

I center my ads
Because I use responsive ads, all my ads usually cover the entire width of my
content. However, sometimes a 300px wide ad will appear and for that reason I
center my ads so that those smaller ads are centered instead of left aligned with a
chunk of white space on the right.

Avoid manually inserting ad code into articles

The reason I use AdInserter plugin to insert ads on my sites is I can control ads
site-wide from one dashboard.

This makes testing and deploying new ads/configurations very easy and fast.

This also means that you should avoid manually placing ad code into individual
articles.

It can be tempting sometimes but over time you will forget what you did and if
you want to make changes it could be a lot of work.

One exception would be if you have one or a few unique landing pages that
requires unique ad layouts. I have a few of these pages (two actually). Because
it's only two and because they are two of the most important pages on one of my
sites, I remember them and make changes accordingly.

Otherwise, resist the temptation to insert ad code into individual articles and
instead control everything from a site-wide ad management plugin like
AdInserter.

My best performing ad unit (by far)

My best performing ad unit is the AdSense link ad.

Specifically, the unit directly under blog post titles. I put this unit in that location
on mobile, desktop and tablet on all of my display ad niche sites.
This unit pays very well. In June 2019, this one unit generated 18% of all display
ad revenue.

owever, I do have some niche sites where this unit performs terribly.

When it works, it works great. When it doesn't, it's not good. I have no idea why
this is the case, but that's been my experience.

Not all AdSense accounts have this unit

Recently, AdSense has made some dashboard changes with respect to how you
create new ads. They've streamlined the process and what I noticed when helping
some people with newer AdSense accounts is that they do not have the Link ad
unit option. If this is the case for you, I suggest contacting AdSense via email
(top right is a question mark which drops down a menu - click the "email"
option). Ask them if they can add the Link ad unit to your account. You'll likely
have to wait, but hopefully they get it added for you in due course.

In the meantime, you'll have to use other units above the fold. For some sites,
other units may perform the best so it can be good to get revenue data before
putting Link ad units on your site so you can compare them in the long run.

My other very good performing ad unit is the video ad.

My video ad unit is the highest earning unit - but that's not unusual. The
point here is you need to get a video ad on your site because it can make a
huge difference.

Media.net, Monumetric and Playbuzz (need 500K monthly page views for
Playbuzz) are all viable options.