Name - Bharat Funde

PRN - 321

a. Name (Optional):

b. Age:

c. Gender:

d. Occupation:

e. Monthly Income:

1 ) Are you aware of Procter & Gamble (P&G) various products available in your local market?

Yes

No

2 ) How do you usually obtain information about new products or services?

Word of mouth

Local newspapers

Radio

Internet

Other (please specify): _______

3 ) Are there specific brands that you are loyal to? Why?

Yes

No

Product Preferences:

4 ) What types of products do you frequently purchase?

Food and groceries

Clothing and apparel

Electronics

Agriculture-related products

Other (please specify): _______

Name - Bharat Funde
PRN - 321

5 ) How important are factors like quality, price, and brand reputation when making a purchase
decision?

Very important

Important

Neutral

Not very important

Not important at all

6 ) Are there any specific features you look for in products?

Yes

No

Communication Channels:

7 ) Which communication channels do you find most effective for receiving information about
products or services?

Word of mouth

Local newspapers

Radio

Internet

Other (please specify): _______

8 ) How often do you use the internet for product-related information?

Daily

Weekly

Monthly

Rarely

Never
Name - Bharat Funde
PRN - 321

9 ) How frequently do you make purchases in a month?

1-5 times

6-10 times

11-15 times

16-20 times

More than 20 times

10 ) What influences your decision to purchase a product?

Discounts

Promotions

Recommendations

Brand loyalty

Other (please specify): _______

Thank you for participating in this survey! Your input is valuable in understanding and enhancing
rural marketing strategies for sustainable growth.