45th Foundation Anniversary

th
136 Birth Anniversary of Dona Aurora Aragon Quezon

TOURISM FAIR
12 to 19 February 2024

TERMS OF REFERENCE
The Tourism Fair is an event organized by the Provincial Government of Aurora through the Provincial
Tourism Office for the 8 municipalities of Aurora to promote their products and services during the
annual celebration of Aurora Day. It is an opportunity for the 8 municipalities to update the general public
of their current tourism offers. The purpose of the celebration is to develop the awareness on the
importance of tourism and demonstrate the cultural, social, economic and political values across the
community.

This year, the fair will coincide with the launching of “PASIDAYAW FESTIVAL”. It is a celebration
of culture , heritage, hope from the faith of Aurorans , sharing of bountiful harvests from the land and the
waters, and a new beginning with the break of dawn (Bukang Liwayway).

PASIDA is a common term to the locals meaning “paulam” or sharing one’s viand or harvest from the
nature’s bounty. The culture of sharing is inherent to the locals of Aurora which is also relative to “atag”
and “pukot” where one shares his/her time and effort to achieve a common goal.

“DAYAW” means celebration, to glorify or to present with pride. This is evident in the celebration of
fiestas and thanksgiving ceremonies, strong faith and close family ties.

These cultures of the locals signify pride of place, tradition and antecedents which also connote to
celebration of ones heritage.

DATES 12 to 19 February 2023

OPEN HOURS 8:00 AM to 7:00 PM
VENUE Provincial Capitol Grounds

Brgy. Suklayin, Baler, Aurora

ORGANIZER Provincial Government of Aurora
Through the
Provincial Tourism Office
CO-ORGANIZER Association of Tourism Coordinators & Officers of Aurora
EXHIBITORS Municipality of Baler
Municipality of Casiguran
Municipality of Dilasag
Municipality of Dinalungan
Municipality of Dingalan
Municipality of Dipaculao
Municipality of Maria Aurora
Municipality of San Luis

EXHIBITORS
1. General construction, design & decors, and electrical works of booths
2. Removal of debris upon completion of booth construction and egress schedule
3. Assign respective Municipal Tourism Officers or officially designated Municipal Tourism
Coordinators as official booth staff during exhibit hours
4. Booth cleaning and sanitation
5. Secure all valuable equipment and supplies inside their booths

ORGANIZER
1. Provide 3x3 meters raw space for each of the 8 municipalities
2. Provide general electrical lay out in the exhibit area
3. Provide general cleanliness and security services for the whole exhibit area
4. Responds to inquiries pertaining to tourism exhibit

EXHIBIT RULES
1. All exhibit booths must be ready for viewing on February 12, 2024, 8:00AM. Any construction
and decorations will not be allowed beyond the covered date and time
2. Exhibit hours is from 8:00AM to 7:00PM daily from February 12 to 19, 2024
3. No selling of goods during exhibit hours
 4. Use of endangered species is not allowed as décor or for exhibition
5. Smoking and vape/e-cigarette is prohibited inside the exhibit area
6. Cooking is not allowed in the exhibit area
7. Construction of booths and ingress will be on February 5 to 11, 2024. However, if earlier
construction of booths is required, please advise the organizer on the proposed dates of
construction.
8. Booth size include the downspout and gutter of the unit/booth and should not exceed the 3x3
meters space provided by the organizer.
9. Organizer is not responsible for stolen materials inside the exhibitors’ booth
10. Egress procedures will be on February 20 to 25, 2024. All booths and debris not collected by the
exhibitors within the covered dates will be collected by the organizer. However, if the exhibitor/s
will not be able to dismantle and collect their booth/s on the abovementioned dates, please advise
the organizer ahead of time.
11. Decision of the Board of Judges is final.

CONTESTS AND AWARDS

1. Best LGU Booth
First Prize – cash plus trophy
Second Prize – cash plus trophy
Third Prize – cash plus trophy
2. Best Booth Staff – cash and trophy
3. Best Tourism Promotion Gifts & Souvenirs (Food) – cash and trophy
4. Best Tourism Promotion Gifts & Souvenirs (Non Food) – cash and trophy
5. Best On-Site Promotion – cash and trophy
6. Mr Tourism Fair 2024 – Cash and trophy

RECOGNITION AWARDS
1. Mt Mingan Award 2023 – cash and trophy
Award is given to a Municipal Tourism Officer/Coordinator who submitted the highest monthly
tourist arrivals collected
2. Balud Award 2023 – Small Municipality – cash and trophy
3. Balud Award 2023 – Big Municipality - cash and trophy
BALUD AWARD (Big and Small Municipality) 2023
Award is given to a Municipal Tourism Officer/Coordinator who submitted tourist arrivals and
other tourism-related data within the prescribed period of time (every first week of the month)
4. Bukang Liwayway Award 2023 – Most Active Tourism Officer for 2023 – cash and
Trophy

RECOGNITION AWARDS FOR TREs & STAKEHOLDERS

1. Sabutan Award - Tourism Event Partners (Individual) – cash and trophy
2. Sabutan Award - Tourism Event Partners (Corporate) – cash and trophy
3. Sabutan Award - Tourism Promotion Partner (Individual Vloggers for 2023) – cash and trophy
4. Pasirit Award - Surfers as representative of the Province of Aurora in the National and Int’l
Competitions- cash and trophy

CRITERIA FOR JUDGING THE BEST LGU BOOTH

Assigned % CRITERIA
35% BOOTH DESIGN
Original and unique presentation of booth design relevant to the theme
(PASIDAYAW FESTIVAL)
Balanced use of colors, graphics, and lights
Present images of activities supporting the culture of Pasidayaw in the locality
Booth design must incorporate the following:
Municipal Tagline
Municipal Profile
Tourist map
Calendar of tourism events & activities
Photos of the best tourist sites and best tourism practices
35% BOOTH ON-SITE PROMOTION & MARKETING
(The Municipality who gets the highest score in this category will be awarded
 the Best On-Site Promotion and Marketing)
Marketing strategies during the event
Availability of promotion materials (flyers, brochures, AVPs)
30% BOOTH STAFF/PERSONNEL
(The Municipal Tourism Officer/Coordinators who gets the highest score in this
category will be awarded the Best Booth Staff/Personnel)
Professional appearance and personality of Municipal Tourism Officer/Coordinator
Knowledgeable on local tourist sites, activities, services, facilities, tourism related
rules & regulations, laws & ordinances being implemented in the locality
100%

BEST TOURISM PROMOTIONS GIFTS & SOUVENIRS (FOOD)

ASSIGNED CRITERIA
%
35% TASTE
Authentic smell and taste
Contains the natural tastes of the ingredients
Associated with the local and unique cultural and culinary traditions
35% MARKETABILITY
Enhance the keepsake value of the product
Souvenir connects to tourists as one of the best travel experience
Competitively priced that tourist can readily buy on impulse
Can be bought from any local souvenir shops
Attractively displayed in an appealing location
30% PACKAGING
Provide information of contents/list of ingredients, date produced , expiration date
and storage conditions
Product is secured & properly sealed
Attractive label design , easily identified and with image of quality
Product label should be readable and indicate supplier name and address
Appropriately sized – lightweight, compact, portable, easy to carry around , can
withstand travel conditions and prevent from breakage/leakage
100%

BEST TOURISM PROMOTION GIFTS & SOUVENIRS (NON FOOD)

ASSIGNED CRITERIA
%
50% QUALITY
Product must be locally made, Iconic, Indigenous to the area
Reflects the synergy of culture and tradition of the area
Label must show the name of the local manufacturer
Environmentally safe
Product design is unique and useful
50% MARKETABLE
Comfortably sized and easy to carry
Competitively priced
Attractive label design , easily identified and reflects the standard of quality
Product is available on line
100%

MR. TOURISM FAIR 2024

ASSIGNED CRITERIA
%
40% Knowledgeable on the tourism activities and destinations of his locality
40% Masculine charm and appeal
20% Manly Poise and Bearing
100%
CRITERIA FOR MOST ACTIVE TOURISM OFFICER 2023 (BUKANG LIWAYWAY AWARD
2023)
BLR CAS DINA DING DIL DIPA M.A. S.L.
1.Attended meetings
2.Attended Tourism
Events
3.Participation to
seminars/trainings
conducted by the
Provincial Tourism
Office
4.Timely submission
of monthly tourist
arrival reports
5.Prompt
submission of other
tourism related data
(Updating of
primary tourism
enterprises)
6.Employment
survey of other
tourism related
establishments,
Primary &
Secondary
7.Submission of list
of secondary
tourism enterprises
and tourism related
services
8.Prompt
submission of
tourist arrivals on
long weekends

DEDUCTIONS
Replenishments of perishable food products maybe done daily from February 12 to 19, 2024. However,
minor or major alteration of non-perishable displays, booth set up and construction will not be allowed
from February 12 to 19, 2024. A 5% deduction from the over-all score of booth design for the violation

IMPORTANT DATES
Ingress February 5 to 11, 2024
Tourism Fair February 12 – 19, 2024
Opening & Ribbon Cutting Ceremonies February 12, 2024
Judging of booths February 16, 2024
Egress February 20 to 25, 2024