15 September 2022

MS. JOVITA A. GANONGAN

Regional Director Cordillera Administrative Region (CAR)
DEPARTMENT OF TOURISM

Dear RD Ganongan:

Greetings!

We are pleased to inform you that the Department of Tourism Regional Offices – Regions 1, 2, 3 and
CAR together with the Alliance of Travel and Tour Agencies of Pampanga (ATTAP), supported by
Subic Clark Alliance Development Corporation, North Luzon Travel Fair, are organizing the 1st North
Luzon Travel Fair, adopting the theme “Weaving the way to recovery”, slated on November 18-20, 2022,
at the SMX Clark, Clark Freeport Zone, Pampanga.

The project will highlight the synergy between the government and private sectors in the tourism industry.
This event will be organized with the purview of having our tourism stakeholders, particularly our local travel
agencies and tour operators, as the primary beneficiaries to achieve the inclusive recovery of various
sectors in the industry.

The 1st North Luzon Travel Fair 2022 will also feature the “Hibla ng Lahi”: The Weaves of Northern
Luzon, showcasing both tourism and cultural wealth of the Northern Philippines.

This event is comprised of (a) Two-day Business-to-Consumer (B2C) highlighting discounted packages, air
tickets, accommodation, and other tourism-related products; (b) Whole-day Business-to-Business (B2B)
sessions with international and local buyers which shall provide a platform for tourism stakeholders to
experience innovative ways of developing business connections and update local industry partners with the
latest tourism offerings; (c) Buyers Familiarization Tour of the Greater Clark and Subic; and (d) “Hibla ng
Lahi”, a fashion show that would feature and showcase the regal and indigenous fabrics from the North
Luzon regions to empower local Filipino traditions, culture, and customs to thrive in the modern market and
revive the handwoven culture.
In this regard, we would like to invite you to join us at the 1st North Luzon Travel Fair. Attached herewith is
The Event Profile and booking form for your perusal. For further clarification, you may contact Ms. Shey
Diwa, the Committee Head on Travel Exhibition (09178580611) and Mr. Ron Pineda, the Committee
Head on B2B (09228592666)

Thank you for the support and we look forward to partnering with you in the North Luzon Travel Expo
2022.

Signed:

GILDA PADUA MARCIA HERNANDEZ

NLTF 2022 Chairperson NLTF 2022 Co-Chairperson
09661832137 09175264897

Noted by:

PAMELA GUZMAN09661832137
ATTAP President, 2021-2023
09175264897