COMMUNITY RESOURCES FROM IBM

Control Your Online Identity

Volunteer Guide

In this activity, you’ll help students learn how to protect their personal data, and also how to manage their digital
reputations. Using the prepared materials, you can help teenagers understand what personal data is, where it
resides on the Internet, and the many ways they unwittingly contribute their data to the Internet—often by not
paying attention to it. After giving tips on how to safeguard personal data, you and the students will take a look at
how they can actually manage their personal “brand” by controlling how they present themselves online.

What you will need

• A projector and speakers for the presentation (if they are not provided by the school or organization).

• A Bluetooth-capable mobile phone.

Prior to the activity

Read through the presentation.
• The presentation takes 60 minutes.

• Note where there is room for conversation and questions.

Watch the videos.

• Page 2: Facebook in real life (2:54)
English National Opera and digital marketing company, Don’t Panic, produced this video to promote
an opera about a murder—which the murderer organised by setting up a series of fake characters in
Internet chatrooms. The aim was to humorously highlight that people frequently behave online in a
way that they would never consider doing in “real life.”
• Page 29: Date (1:10)

• Page 37: Safer Internet (0:30)

You will perform a Bluetooth scan at the beginning of the presentation (page 2), as a way to plant the idea that
personal data is not as safe as the kids might think. Using your mobile phone, practice doing a scan in a public
area where other phones are likely to be in use:
• Turn phone on

• Go to “Settings”

• Enable Bluetooth

• Go to Bluetooth settings

• Choose “Scan for devices”

Consider doing research on data privacy laws in your country:

• There is a place to insert a short discussion of how your country handles data privacy (slide 19).

• Some countries take the subject of data privacy very seriously; others have not yet put stringent

safeguards in place. You can’t assume your government has taken all the steps to protect online
privacy—the individual is ultimately responsible.
• No matter what the privacy laws are for an individual country, it is the laws of the country where an online

service (such as Facebook) actually reside that apply on the Internet. So, your country might have
stringent privacy laws, but those laws may not apply when you are online. No law protects a citizen
completely. Essentially, there is no privacy when you surf the Internet.
 Control Your Online Identity • 2

To ensure you can answer potential questions from pages 9, 27 and 29 in the presentation, make sure you are
comfortable doing the following on your own personal computer:
• Updating your virus protection

• Making sure the firewalls on your operating systems are enabled

• Deleting cookies from your system

• Updating your operating system

• Removing an identification tag from a photo on Facebook

• Removing a photo from Facebook

• Changing your Facebook privacy settings:

—— To the right of your name on your Facebook page, there is an arrow; click that.

—— Go to “Privacy Settings.”

—— Click “Custom.”

—— Work through all the settings to minimize access by others.

Resources: Learn more

• Marketing and facial recognition

• Deleting tracking cookies

• Social networking sites and car insurance

• Social networking sites and possible legal consequences

• The evolution of privacy on Facebook (click on each year to see the changes)

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Celebration of Service — As part of our centennial celebration, IBM shared a range of volunteering resources that IBMers have used
in communities around the world.

On Demand Community® — IBM’s community service initiative enables IBM employees and retirees to find volunteer activities and
equips them with a range of resources to help schools and community organizations. Launched in 2003, the program passed 10 million
hours of volunteer work in June 2010, by nearly 150,000 participants.

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