Professional Documents
Culture Documents
ON
PRN No -2052215244
2021-2022
CERTIFICATE
With regards,
Satish Madnure
Udgir.
DECLARATION
I hereby declare that the project report entitled “A STUDY ON CONSUMER SATISFACTION TO
WARD TWO WHEELER LOAN PROVIDED FOR HONDA MOTORS LTD VEHICLE WITH
REFERENCE TO ANJALI HONDA MOTORS UDGIR IS an independent analysis work carried
out by me as a part of MBA – Fin business of administration and of RMD Sinhgad School Of
We declare that this submitted work is done us and to the best of our knowledge no such work has
been submitted by other person for award of degree
Date:
Signature:
ACKNOWLEDGEMENT
It is my privilege to convey sincere thanks and deep sense of gratitude to respected Dr Swati
vijay (dean RMDSSOMS) and all the faculty members for their immense support in fulfilling
my objectives for the project
I feel immense pleasure in expressing my sincere and profound sense of gratitude to the staff
of Anjali Honda Motors .for their inspiring and affectionate guidance in the preparation of
this report
I also thank my project guide Dr devyani ingle Mam who has sincerely supported me with
the valuable insights into completion of this project .
GUIDE
Dr Devyani ingle
INDEX
SR .NO TOPIC PAGE
NO
1 EXECUTIVE SUMMERY
2 INDUSTRY PROFILE
3 RESEARCH OF THE PROBLEM
4 OBJECTIVE
5 RESEARCH METODOLOGY
6 DATA ANALYSIS
7 FINDINGS
8 SUGGETION
9 LIMITATION
10 CONCLUION
11 ANNEXURE
1) EXECUTIVE SUMMERY
Loan provided for Anjali Honda motors Udgir ” with reference. Total duration of the project
was 60 days.
This project gave me a great learning experience and at the same time it gave me enough
scope to implement my analytical ability. The analysis and advice present in the project is
based on the market research .Bike loans are very popular as they are far more affordable to a
large segment of the population.
This chapter focuses on research methodology that was used in the study. It provides a
detailed description of the research approach adopted in this study. Research design, research
instruments, data collection and analysis methods used were presented in the subsequent
section.
For data collected from customers the percentage method is used to make an analysis. Many
financial organizations are provide loan for varies rate of interest.
2) Industry profile
The project is all about measuring the customer satisfaction in Anjali Honda motors. Every
company is trying to satisfy its customers. The emphasis is on ways of retaining customers,
then on attracting new customers. It is easy to attract new customers then to retain old
customers. So, companies are trying to focus on this aspect of customer’s satisfaction.
The sale of a product does not end with the sale transaction but it is the point at which the
original marketing concept starts. The marketer has to see that whether the customer satisfied
with that particular product/service or not. The post purchase behavior is important for a
marketer. If there is any cognitive dissonance in the minds of the customers then that is
enough to lose a customer. Keeping this in mind the companies are giving more importance
to customer satisfaction.
This project work has been done to find out whether a customer is satisfied or dissatisfied,
also to measure the level of the customer satisfaction and provide this feedback to the
company. The first phase of the project involves the collection of information from the
customers for interpreting the characteristics based on which the customer feels satisfied or
dissatisfied. This information is collected by preparing a structured questionnaire. The
questionnaire consists of both open-ended and closed-ended questions. The questionnaire is
designed in such a way that a customer feels convenient to answer.
The collated information through the questionnaire is analyzed and presented in a statistical
form. The findings are listed and suggestions to solve problems faced have been given in the
suggestion part.
SELECTION OF TOPIC
The topic selected for the 60days summer internship was ”customer satisfaction and post
purchase behavior”, this topic was selected to study all about the customers, what they think
about the product, what other facilities they want, which changes should be there in the
product, what are the factors which can be added to the product which will satisfy the
customer and all their mentality behind purchasing any product. Because customer is the god
for any industry and for any brand. If any brand will fail to satisfy their customer the
customer will definitely move to any other brand and which will definitely Couse a loss for
that brand.
Because the study of “customer satisfaction and post purchase behavior”any company or
industry can try to improve their strategies for moving towards the profit.
Whether the buyer is satisfied after purchase depends on the offers performance in relation to
the buyer expectation. In general satisfaction are a person’s feelings of pleasure or
disappointment resulting from comparing a products perceived performance relation to
his/her expectations. If the performance falls short of expectation, the customer is dissatisfied.
If the performance matches the expectation customer is satisfied. If the performance exceeds
the expectation the customer is highly satisfied.
3) STATEMENT OF THE PROBLEM
1) Anjali Honda provides Two wheeler loan mejority Finances Throw in various
customer.s do not avoid finances from Anjali Honda showroom
2) the study would help to understanding the consumer to service loan to their
expectation
3) The study would help to understand the consumer satisfaction Loan to their
expectation.
4) OBJECTIVES
1) Factors influence customer decision to take loan from Anjali Honda motors vs bank direct
2) Study customer awareness about availabilities of two wheeler finances at Anjali Honda
motors udgir
3) To study the level of satisfaction two wheeler providing by Anjali motors to finances
service
5) To study to offer suggestion for improving the customer satisfaction for two wheeler loan
.
Advantages of applying a two-wheeler loan instead Of purchasing two-wheeler
1) Helps with your CIBIL Score
Many loans involving a huge amount of money like a Home loan, Car loan or a Personal loan
require a good CIBIL score. CIBIL or Credit Scores are a summary of your history in loan
credits and repayments over a period of time. And because the cost of buying a two-wheeler
is less, it makes two-wheeler loans the easiest of all the loans to be paid off and it is an
opportunity for young professionals to start off with
Interest rates in India for a bike loan range from somewhere 12%-27%. These varying interest
rates depend on the Bank/NFBCs you approach, your time of employment, income range,
bike specifications etc. Banks and NFBCs these days are providing two-wheeler loans at very
feasible interest rates, rates which have gone down in the past few years.
3) additional benefits
An interesting part of taking loans from Banks/NFBCs is that, due to the Indian Motor Act,
loans are sanctioned with an insurance cover of the vehicle and an accidental cover for you.
Did you know that LoanTap funds about 100% of the on-road value in pre-approved loans
and can go on to fund up to the complete invoice amount which will also include accessories.
Also, the loan covers any extra costs incurred such insurance and the cost for accessories and
registration.
Gone are the days when one had to wait for months for a loan to be approved and stand in
queues outside banks and offices. With the improvements made in the loan approval process
over the last few years, the sanctioning time of two-wheeler loans came down within day.
Not only has this, but the period of repayment varied from 12-48 months making it an easier
option for many to repay the amount in smaller installments. For the first time Loan Tap is
offering preapproved loans for two wheelers.
If the potential borrower fulfills all the above prescribed eligibility criteria laid down by the
lending institution, he or she becomes eligible to apply for the loan. If the borrower is eligible
for loan application the important documents which should be attached with the loan
application form are required. If one does not know such documents, it becomes harrowing to
smoothly apply and then successfully avail of the two-wheeler loan. So, let’s take a look at
the important documents which should be kept:
1. Common documents – various documents qualify as Identity Proofs which are listed
below. Any one from the below-mentioned list can be submitted in this regard:
1) Driving License
2) Passport
3) Aadhar Card
4) Voter’s ID Card
5) PAN Card
2. Additional documents:-
1. A proof of the borrower’s residential address or the Address Proof – again many
documents can act as an address proofs and any one can be submitted as per ease and
availability. Two types of residential proofs are required. One is the proof of current address
while the other is the prEoof of your permanent address. If your permanent and current
addresses are the same, a single proof stating the same can be submitted. In other cases, two
different address proofs are required one each for the permanent address and the current
address.
2. Self Employment – to confirm that you are an income-earning individual and also to
ascertain the stability and income-generating potential of your employment, your
employment proof would be required. If you are a salaried employee your Salary Slips,
employment or offer letter, Form 16, bank statements, etc. are required. If you are self-
employed individual, the proof of your business, IT returns of your business, bank statements
of your business account, etc. would be required.
3. Photographs – you would also have to submit your recent colored passport-size
photographs which are used on loan application forms and also for your loan records.
2) ICICI bank
3) HDFC bank
Given below are the current interest rates for two wheeler loans offered by the leading Indian
banks and financiers:
Anjali Motors Udgir it was established 2014 udgir bidar road and for all your queries relating
to Honda bikes test drive of Honda motorcycles in Udgir Servirs and sales showroom where
two-wheeler enthusiasts can choose from a variety of motorcycles. The showroom displays a
wide range of two-wheeler models both, new and popular ones. The sales staff employed at
the showroom is well-trained and experienced. The entire team is committed to offering the
best of service to its customers and leaves no stone unturned in ensuring potential buyers find
something that matches their requirements perfectly. Their suggestions make it easier for
customers to make a well-informed decision. They are capable of providing all the necessary
information with regards to the salient features, specifications, on-road price and model
availability. In addition, the staff also furnishes important information related to loan and
insurance availability. Customers can contact the establishment for any information or visit
the showroom from morning to evening. The establishment makes the buying process
seamless for customers by accepting payments via
Cash, Cheques
.Vision and Mission of the Organization:
Vision : Deligth our customer through innovation services as per customer requirement
.
5). RESEARCH METODOLOGY
This chapter focuses on research methodology that was used in the study. It provides a
detailed description of the research approach adopted in this study. Research design, research
instruments, data collection and analysis methods used were presented in the subsequent
section.
(a)Research Design:
This research is Descriptive in nature. The study is being carried out by taking a survey of 50
respondents. By using a structured questionnaire and interview technique.
Data collection is any process of preparing and collecting data. Researcher has obtained the
information from both the source
I. Primary data
It was very essential for the research work. The data was collected with the help of
questionnaire. The questions were asked from the Honda motors Ltd.’s customer, NBFCs
customers to collect information. Structured undisguised questions which were closed ended
(various options were given) were used in seeking information from customers of Honda
motors ltd
It is collected through searching from various books containing the relevant material on
banking topics especially covering the financial products considered for our research work.
Secondary data was collected from various websites and through searching into magazines
the published research papers were also considered. Secondary data was also collected
through visits to both the banks, NBFC.
(c) Sampling:
It is vital in case of primary data collection. For the survey of Honda motors ltd . customers
proper sampling design was formulated which is explained below
Target Population :
The target population was Honda Motors Ltd. customer were located in udgir
Sample Size :
The sample size considered for research work is of 50. All important demographic
characteristics like age, level of education, level of income, profession were noted during
survey process.
1) Age - 25-40.
2) Income min 2.5 lak Per year and above
6) Data Analysis:
For data collected from customers the percentage method is used to make an analysis. The
percentages helped in doing the comparative analysis of. products of both the companies. The
data which is gathered from the finance and from other sources, logical inferences are drawn
in doing the comparative analysis of products. of both the companies
(a) For personal use (b) For family c) For business use
Basic NO. of respondents Percentage
For Personal use 25 50%
For family 15 30%
For business use 10 20%
INTERPRETATION:
From the above table and figure it is found that out of 50% respondents reason for buy a two
wheeler is personal use. 30% of the respondents. Buy a two wheeler for Family use 20% of
respondents reason for buying two wheeler is Business use.
INFERENCE
It is found that majority of the respondents 50% respondents buying two wheeler for personal
use.
INTERPRETATION:
From the above table and figure it is found that 60% respondents buy two wheeler on loan for
reason to financial problem 40% of the respondents buy two wheeler on loan reason for other
problem.
INFERENCE
It is found that majority of the respondents i.e. 60% buy two wheeler reason for financial
problem.
3. Two wheeler loan taken from.
(a) Private bank (b) NBFC (c) Public sector bank (d) Money lender
INTERPRETATION:
From the above table and figure it is found that 20% respondents taken form loan on private
bank. 56% respondents taking loan from NBFC. 20% respondents have taken loan from
public sector bank. And 4% respondents have taken loan from money lender.
INFERENCE
It is found that majority of the respondents taken loan from NBFC i.e. 56%
INFRENCE
It is found that the majority of the respondents satisfied their sanction loan i.e. 74%
Yes b) No
The above graph shows that the 70% respondent is satisfy their EMI option and 30%
respondents are not satisfying their EMI option for financial institute.
INFERENCE
Majority of respondents are satisfied with EMI option given by their financial institutions
From the above table shows that the 74% respondents satisfied with their rate of interest and
26% respondents are not satisfy with their rate of interest.
INFERENCE
It is found that majority of the respondents i. e, 74% is satisfying their rate of interest.
(a) Rate of interest (b) Installment (c) Service (d) Easy process
Basic No. of respondents Percentage
Rate of interest 25 50%
Installments 12 24%
Easy process 8 16%
Service 5 10%
INTERPRETATION:
The above analysis shows that 50% respondents compare their loan with rate of interest. 24%
respondents compare their loan with installments, 16% respondents compare their loan with
easy process, and 10% respondents compare their loan with service.
INFERENCE
It if found that majority of respondent is 50% is compare their loan with rate of interest.
8. What was your experience about documentation for two wheeler loan. (a) Easy
The above analysis show that 54% respondents experienced about documentation, 26%
respondents experienced about documentation, 20% experienced about documentation.
9. How do you compare processing fees & other charges of your two wheeler loan.
The above analysis show that 50% respondents says that charged loan is very high, and 48%
respondents says is high, then the 2% respondents says that equal charged of loan
INFERENCE
It if found that majority of respondents i.e. 50% says charged is very high.
10. Reason to select your financial institution for two wheeler loan.
(a) Rate of interest (b) Documentation (c) Relation (d) EMI Option
INTERPRETATION:
From the above analysis found that out of 50 respondents 34% respondents to select their
financial institution for two wheeler loan, 26% to select for relation reason, 20% EMI option
and 20% is select financial institution for Rate of interest.
1. Majority of the respondents have purchased two wheeler on loan due to their financial
problems.
3. Out of 50 customers surveyed, it is found that majority of customers had taken loan from
NBFC.
6. It is found that majority of the respondents are satisfied with their rate of interest.
7. It if found that majority of respondent is compare their loan with rate of interest.
8. Out of the 50 .customer surveyed, it is found that 27of customer find the documentation of
loan is easy.
9. Out of 50 customer surveyed, it is found that 25 of the customer said that processing fees
is very for the loan.
10. Out of 50 customer surveyed, it is found that 13 of the customer takes due to
relationship, 10 of the customer prefer Rate of Interest and EMI option, while remaining,
17 of the customers prefer Documentations
8) SUGGESTION
process of loan
1) For the promotion , company make road show that will increase the loan
2) Honda motors expand the targeted market like introducing special sector for women
and also considering rural market related offers
3) Honda motors providing the best facility and time management is Two whee finances
Service
4) Company should provide proper guidance to their customer about vehicle loan
documentation
5) Honda motors should be offer advertisement in loan related offer
It is concluded that most of the respondents are having two wheeler and they took Loan from
Honda motors auto. Ltd. Financial Institution. And while doing this project I observed that
most of the respondents are happy with the EMI option, rate of interest, service and
Installments etc. most of the respondents are unhappy with the fees and charges.
There are many organizations in the world which are providing loan for varies rate of interest
for the customers.
BIBLIOGRAPHY
Book:
Srivastava T.N., (2011), Business research methodology, Tata McGraw - Hill Education
private limited.
Online References:
WWW.Slideshare.com
11) ANNEXURE:
Personal Profile.
Name…………………………………………………………………… Contact
no.…………………………………………………………….
Profession………………………………………………………………..
Email ID…………………………………………………………………
Age……………………………………………………………………….
Gender……………………………………………………………………
(a) For personal use (b) For family c) For business use
(a) Private bank (b) NBFC (c) Public sector bank (d) Money lender
4. Are you satisfy with amount sanction as loan by the financial institution. (a) Yes
(b) No
5. Are you satisfy with EMI option given by the financial institution.
a) Yes b) No
7. What factors you condors while getting loan from financial companies? (a)
8. What was your experience about documentation for two wheeler loan? (a)
9. How do you compare processing fees & other charges of your two wheeler
10. What was the reason to select your financial institution for two wheeler
loan. (a) Rate of interest (b) Documentation (c) Relation (d) EMI Option