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Assessing business

1. Reading
Read the article https://www.investopedia.com/financial-edge/0412/5-essential-steps-to-
evaluating-your-business-idea.aspx and answer the questions:
1. What is the 1st step in market analysis?
2. What does a successful business have?
3. What is the base of market analysis?
4. What are the reasons of business failure? (watch a video below the article)
2. Watching
Watch a video 3 ways to value a company https://www.youtube.com/watch?v=YG51nUZBsHU
And answer the questions.
1. What is bottom-up estimation?
2. What approaches were mentioned?
3. What is an asset-based approach? What is ratio- based approach? What is P/E ratio?
4. What is a discounted cash flow?
3. Reading
Read an article https://uhurunetwork.com/business-assessment-strategy/
and answer the questions:
1. Why should people assess business? What is a business assessment?
2. What is the difference between reactive and proactive change?
3. How often should financial assessment be conducted?
4. What is a tactic?
5. What is SWOTT? GPCT?
4. Listening
Watch the video and summarize it: www.investopedia.com/terms/b/business-valuation.asp

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