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a 10 b
x -0.25 0 0.5 1 1.5
The models assume that we can clearly measure marketing effect and demand.
Also, we do not consider any other factors that affect the demand.
Intuitively, the models when b<0 and b=0 and b>1 does not make much sense.
It is likely that 0 < b <= 1
To determine a good estimate for b, we need to collect data and fit it to the given curve.
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