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Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual,
magazine format designed to intrigue your students from the start! Saturated with
fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued
throughout the course. Baltzans approach discusses various business initiatives first and
how technology supports those initiatives second . The premise for this unique writing
approach is that business initiatives drive technology choices in a corporation. Therefore,
each discussion addresses the business needs first and addresses the technology that
supports those needs second. This approach takes difficult and often intangible MIS
concepts, brings them down to a students level, and applies them using a hands-on
approach to reinforce the concepts learned. A derivative of the Baltzan; Business Driven
Technology text, M: Information Systems provides the foundation that will enable students
to achieve excellence in business, whether they major in operations management,
manufacturing, sales, marketing, etc.
TABLE OF CONTENTS
1. Cover
2. Title
3. Copyright
4. Brief Contents
5. Contents
6. Connect
7. Module One: Business Driven Mis
8. Chapter 1: Management Information Systems: Business Driven Mis
9. Introduction
10. Section 1.1 ≫Business Driven Mis
11. Competing In the Information Age
12. Living the Dream Data Bits
13. Data
14. Fyi Computers are Everywhere
15. Information
16. Business Intelligence
17. Analyzing Analytics Categorizing Analytics
18. Knowledge
19. Systems Thinking and Management Information Systems
20. The Mis Solution
21. Busted the Internet of Things is Wide Open—For Everyone!
22. Systems Thinking
23. Mis Department Roles and Responsibilities
24. Show Me the Money is Technology Making us Dumber or Smarter?
25. Due Diligence Data Analysis Gone Wrong
26. Section 1.2 ≫Business Strategy
27. Identifying Competitive Advantages
28. My Not To-Do List What Happens on Youtube Stays on Youtube—Forever
29. Four Key Areas of a Swot Analysis
30. The Five Forces Model—Evaluating Industry Attractiveness
31. Buyer Power
32. Show Me the Money Swot Your Student
33. Supplier Power
34. Threat of Substitute Products Or Services
35. Threat of New Entrants
36. Rivalry Among Existing Competitors
37. Analyzing the Airline Industry
38. Fyi Sharing Data Around the World
39. The Three Generic Strategies—Choosing a Business Focus
40. Show Me the Money Death Of a Product
41. Living the Dream One Laptop Per Child
42. Value Chain Analysis—Executing Business Strategies
43. Busted Listen to Spider-Man; He Knows What He’S Talking About!
44. Up-and-Running Smart Carting
45. Chapter 2: Decisions + Processes: Value Driven Business
46. Introduction
47. Section 2.1 >>Decision Support Systems
48. Show Me the Money What Level are My Decisions?
49. Making Business Decisions
50. The Decision-Making Process
51. Decision-Making Essentials
52. Measuring Business Decisions
53. Efficiency and Effectiveness Metrics
54. The Interrelationship of Efficiency and Effectiveness MIS Metrics
55. Show Me the Money Is It Effective or Is It Efficient?
56. Due Diligence Get the Cow Out of the Ditch
57. Using Mis to Make Business Decisions
58. Operational Support Systems
59. Analyzing Analytics Will They Stay or Will They Go?
60. Managerial Support Systems
61. Strategic Support Systems
62. Busted You Accidentally Sent Your Confidential Email to Your Significant Other to
Your Grandmother—OUCH!
63. Analyzing Analytics Metrics That Matter to Me
64. Fyi Was Stephen Hawking Ever Wrong? 52
65. Using Ai To Make Business Decisions
66. Machine Learning
67. Section 2.2 >>Business Processes
68. Living The Dream My Virtual Reality Check
69. Up-and-Running Ready, Set, AlphaGo!
70. Managing Business Processes
71. Business Process Modeling
72. Show Me the Money If It Ain’t Broke, Don’t Fix It
73. Using Mis to Improve Business Processes
74. Fyi IBM Watson Taking over the World
75. Operational Business Processes—Automation
76. Managerial Business Processes—Streamlining
77. Show Me the Money No Guts in Business
78. Strategic Business Processes—Reengineering
79. Show Me the Money Streamlining Your Email
80. Up-and-Running Build Robot, Save Life
81. Data Mining
82. Data Mining Process Model
83. Data Mining Analysis Techniques
84. Data Mining Modeling Techniques for Predictions
85. Chapter 3: Ebusiness: Electronic Business Value
86. INTRODUCTION
87. Section 3.1 >>Web 1.0: Ebusiness
88. Disruptive Technologies
89. Disruptive versus Sustaining Technology
90. Show Me the Money What Is Uber?
91. The Internet and World Wide Web—The Ultimate Business Disruptors
92. Due Diligence Unethical Disruption
93. Web 1.0 The Catalyst for Ebusiness
94. Expanding Global Reach
95. Opening New Markets
96. Reducing Costs
97. Improving Effectiveness
98. Show Me the Money DuckDuckGo!
99. The Four Ebusiness Models
100. Business-to-Business (B2B)
101. Business-to-Consumer (B2C)
102. Consumer-to-Business (C2B)
103. Consumer-to-Consumer (C2C)
104. Ebusiness Forms and Revenue-Generating Strategies
105. Living the Dream Search Engines
106. Ebusiness Tools for Connecting and Communicating
107. Email
108. Up-and-Running Social Media Marketing
109. Instant Messaging
110. Podcasting
111. Videoconferencing (Zoom)
112. Web Conferencing
113. Content Management Systems
114. Busted Virtual Abandonment
115. Section 3.2 >>Web 2.0: Business 2.0
116. Web 2.0: Advantages of Business 2.0
117. Content Sharing through Open Sourcing
118. Analyzing Analytics Analyzing Websites
119. User-Contributed Content
120. Collaboration Inside the Organization
121. Collaboration Outside the Organization
122. Networking Communities with Business 2.0
123. My Not To-Do List Social Not Working
124. Social Tagging
125. Up-and-Running Disrupt Yourself
126. Due Diligence Anti-Social Networking
127. Business 2.0 Tools for Collaborating
128. Blogs
129. Wikis
130. Fyi Are You Ready for Your Next Gig?
131. Mashups
132. Web 3.0: Defining The Next Generation of Online Business Opportunities
133. Living The Dream Kiva Collaboration
134. Egovernment: The Government Moves Online
135. Fyi Using Hashtags
136. Chapter 4: Ethics + Information Security: Mis Business Concerns
137. INTRODUCTION
138. Section 4.1 >>Ethics
139. Information Ethics
140. Busted Information: Does It Have Ethics?
141. Information Does Not Have Ethics; People Do
142. My Not To-Do List Do You Really Want to Risk It?
143. Developing Information Management Policies
144. Ethical Computer Use Policy
145. Information Privacy Policy
146. Acceptable Use Policy
147. Due Diligence The Right to Be Forgotten
148. Email Privacy Policy
149. Show Me the Money 15 Million Identity Theft Victim
150. Fyi Monitoring Employees
151. Social Media Policy
152. Workplace Monitoring Policy
153. Busted How Much Would You Pay for Your Life?
154. Section 4.2 >>Information Security
155. Protecting Intellectual Assets
156. Security Threats Caused by Hackers and Viruses
157. Viruses: A Dangerous Threat to Business
158. Show Me the Money Who Filed My Taxes?
159. The First Line of Defense—People
160. My Not To-Do List Fake News
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There are no courses in this repast. You light a cigarette with your
first mouthful and smoke straight through: it is that kind of a
breakfast.
Then you spread yourself over space, flat on your back, the smoke
curling out through the half-drawn curtains. Soon your gondolier
gathers up the fragments, half a melon and the rest,—there is
always enough for two,—moves aft, and you hear the clink of the
glass and the swish of the siphon. Later you note the closely-eaten
crescents floating by, and the empty leaf. Giorgio was hungry too.
But the garden!—there is time for that. You soon discover that it is
unlike any other you know. There are no flower-beds and gravel
walks, and no brick fountains with the scantily dressed cast-iron boy
struggling with the green-painted dolphin, the water spurting from its
open mouth. There is water, of course, but it is down a deep well
with a great coping of marble, encircled by exquisite carvings and
mellow with mould; and there are low trellises of grapes, and a
tangle of climbing roses half concealing a weather-stained Cupid
with a broken arm. And there is an old-fashioned sun-dial, and sweet
smelling box cut into fantastic shapes, and a nest of an arbor so
thickly matted with leaves and interlaced branches that you think of
your Dulcinea at once. And there are marble benches and stone
steps, and at the farther end an old rusty gate through which Giorgio
brought the luncheon.
It is all so new to you, and so cool and restful! For the first time you
begin to realize that you are breathing the air of a City of Silence. No
hum of busy loom, no tramp of horse or rumble of wheel, no jar or
shock; only the voices that come over the water, and the plash of the
ripples as you pass. But the day is waning; into the sunlight once
more.
Giorgio is fast asleep; his arm across his face, his great broad chest
bared to the sky.
“Si, Signore!”
He is up in an instant, rubbing the sleep from his eyes, catching his
oar as he springs.
You glide in and out again, under marble bridges thronged with
people; along quays lined with boats; by caffè, church, and palace,
and so on to the broad water of the Public Garden.
But you do not land; some other day for that. You want the row back
up the canal, with the glory of the setting sun in your face. Suddenly,
as you turn, the sun is shut out: it is the great warship Stromboli,
lying at anchor off the garden wall; huge, solid as a fort, fine-lined as
a yacht, with exquisite detail of rail, mast, yard-arms, and gun
mountings, the light flashing from her polished brasses.
In a moment you are under her stern, and beyond, skirting the old
shipyard with the curious arch,—the one Whistler etched,—sheering
to avoid the little steamers puffing with modern pride, their noses
high in air at the gondolas; past the long quay of the Riva, where the
torpedo-boats lie tethered in a row, like swift horses eager for a
dash; past the fruit-boats dropping their sails for a short cut to the
market next the Rialto; past the long, low, ugly bath-house anchored
off the Dogana; past the wonderful, the matchless, the never-to-be-
unloved or forgotten, the most blessed, the Santa Maria della Salute.