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Offers July’23
2023 Lenovo Internal. All rights reserved.
Buyback Program

2
 Problem Identification
Lenovo Buyback Program
Identifying Key Competitors
Exchange Top-up

Series Exchange Top-up Code

Yoga 10000 L10K

Legion 10000 L10K

Ideapad Flex 5 7500 L75H

Ideapad Slim 5 7500 L75H

IP Gaming 3 (RTX 3050 & Above) 5000 L5T

• Offer is valid from 1st July – 31st July

Paper Finance Offers

4
 Problem Identification
Upto 5k Cashback on 9|1 scheme
Identifying Key Competitors
Bajaj Finance

Series Discount % Max Cashback Issuer

Yoga and Legion 5% 5000

• Offer is valid from 1st July – 31st July

• Cashback will be applicable only on the transaction amount equal to or greater than Rs 55,000
• Cashback is applicable for all customers (carded or non- carded) availing 9|1 EMI scheme
• Cashback will be credited with 60 days of transaction
• 1.5% DBD is applicable on all schemes
 Problem Identification
One EMI Off on Long Tenure EMI Scheme
Identifying Key Competitors
HDB Finance

Long Tenure
Series Offer Issuer
Schemes

Yoga and Legion 24|8 and 18|6 One EMI on us

• Offer is valid from 1st July – 31st July

• Cashback will be applicable only on the transaction amount equal to or greater than Rs 50,000
• 1 EMI off to be credited back to customer post successful completion of 3 EMIs
• Cashback is applicable for all customers (carded or non- carded)
• 1.5% DBD is applicable on all schemes
 Problem Identification
Affordability Offers
Identifying Key Competitors
Paper Finance

Yoga and Legion 12|4 , 15|5, 9|1*, 8|0, 18|6 12|4 , 15|5 12|4, 15|5 12|4 , 15|5, 18|6**, 24|8**

• Offer is valid from 1st July – 31st July

• *5% upto 5000 cashback applicable on 9|1 scheme through Bajaj Finance
• **One EMI off on 18|6 and 24|8 scheme through HDB
• 1.5% DBD is applicable on all schemes
Digital Finance Offers
 Problem Identification
Affordability Offers
Identifying Key Competitors
Digital Finance

Yoga, Legion, Slim 5 and

3|0, 6|0, 9|0*, 12|0* 3|0, 6|0, 9|0*, 12|0*
Flex 5

• Offer is valid from 1st June – 30th June

• 3|0 and 6|0 are No cost EMI schemes
• *9|0 and 12|0 are Low cost EMI schemes wherein a nominal interest cost will be borne by the customer
 Problem Identification
Instant Discount and Cashback
Identifying Key Competitors
HDFC 5K Offer

Series Instant Discount/Cashback Amount Issuer

Yoga 6
and Flat 5000
Slim 5 Ci5 (12th Gen)

• Offer is valid from 1st July – 31st July

• Offer is applicable on HDFC CC and DC
• Offer is applicable on both full swipe and EMI transactions
• Instant discount and subvention will reflect for mapped machines. Incase machine is not mapped, normal cashback on above cards can be availed
 Problem Identification
Upto 20K Instant Discount on Yoga and Legion
Identifying Key Competitors
Pinelabs

Series Discount % Max Discount Issuer

Yoga and Legion 10% 20,000

• Offer is valid from 1st July – 31st July

• *Minimum Transaction value should be 65K for availing 10% discount
• Offer is applicable on AU Small Finance Bank CC
• Instant discount and subvention will reflect for mapped machines. Incase machine is not mapped, normal cashback on above cards can be availed
 Problem Identification
Instant Discount and Instant Subvention
Identifying Key Competitors
Pinelabs

Series Discount % Max Discount Issuer

Slim 5 and Flex 5 10% 5,000

Yoga and Legion 10% 10,000

• Offer is valid from 1st July – 31st July

• *Minimum Transaction value should be 65K for availing 10% discount
• Offer is applicable on Kotak CC and DC, Amex CC, Yes bank CC, and BoB CC
• Instant discount and subvention will reflect for mapped machines. Incase machine is not mapped, normal cashback on above cards can be availed
 Problem Identification
Cashback Offers
Identifying Key Competitors
Pinelabs and Paytm

Series Cashback % Max Cashback Issuer

Slim 5 and Flex 5 10% 5,000

Yoga and Legion 10% 10,000

• Offer is valid from 1st July – 31st July

• Minimum Transaction value should be 65K for availing 10% Cashback
• Offer is applicable on Kotak CC|DC, Amex CC, Yes bank CC, BoB CC and IDFC CC|DC
Problem Identification
Terms and
Identifying Key Conditions
Competitors

1. Cashback/Instant Discount applicable on purchase of select models of Lenovo laptops and desktops on Kotak CC|DC, Amex CC, AU bank
CC, Yes bank CC, BoB CC and IDFC CC|DC
2. Cashback Offer/Instant Discount applicable on 3|0, 6|0, 9|0 and 12|0 No-cost EMI transactions
3. Under this offer customer can avail:
▪ Cashback only on selected Lenovo Consumer Laptops and All-in-Ones on select CC and DC
▪ Minimum Transaction Amount: applicable as per the chart
▪ Maximum Cashback: INR 20,000 per card account
4. Offer is applicable through Pinelabs and Paytm terminals
5. Offer can be availed only once per card during the offer period
6. EMI Transaction is valid only if 'Cashback' is mentioned on charge slip
7. Cashback for eligible transactions would be posted 90 days after Offer End Date. Cashback to be printed on charge slip for eligible
transactions
8. Customers are requested to retain charge slip for 180 days post program end date
9. Offer can be withdrawn or changed by Lenovo at any point during the term of this program without giving any reason
Redemption Offers
Problem Identification
Redemption Offers
Identifying Key Competitors
BTS Accessory

Gaming PC

Or

Buy M300 Gaming Mouse H100 Gaming Headset

Accessories
Non-Gaming PC
@ 499 Each

Or

600 BT Silent Mouse Fire Pods Ninja G311

 Problem Identification
Redemption Offers
Identifying Key Competitors
Warranty Extension (NB)
Default
Series Processor Pay 1499 Pay 1999 Pay 2999
Services

+ 2 Years Additional Warranty

Ideapad Slim3/ Slim1 / + 2 Years Additional Warranty
Celeron 1Yr Warranty + 1 Year Premium Care
Chromebook + 3 Year ADP
+ 1 Year ADP

+ 1 Years Additional Warranty

Ideapad Slim 1/Ideapad Ci3 / Ci5/ Ryzen 3/ +1 Yr Warranty + 2 Year Premium Care
2 Yr Warranty + 3 Year Premium Care
Slim3 Ryzen 5/Celeron New* + 1 Yr ADP + 2 Year ADP
+ 3 Year ADP
+ 2 Years Additional Warranty
Ideapad Slim5 / Flex5 1Yr Warranty + 1Y ADP+ + 2 Year Warranty
All Products + 2 Year Premium Care
/ IP Gaming3 1Y premium care + 2 Year Premium care
+ 2 Year ADP
+ 2 Years Additional Warranty
1Yr Warranty + 1Y ADP+ + 2 Year Warranty
Legion 5 All Products + 2 Year Legion Ultimate Support
1Y premium care + 2 Year Legion Ultimate Support
+ 2 Year ADP

Legion 5 Pro / Legion 3Yr Warranty + 1Y ADP+ + 2 Year Legion Ultimate Support
All Products -
Slim 7 1Y LUS + 2 Year ADP

3Yr Warranty + 1Y ADP+

(Legion 5 Pro/ Legion 7) New All Products - + 2 Year ADP
3Y LUS

3Yr Warranty + 1Y ADP+ + 2 Year Premium Care

Yoga / Slim 5 Pro All Products -
1Y premium care + 2 Year ADP

3Yr Warranty + 1Y ADP+

Yoga (New) All Products - + 2 Year ADP
3Y premium care

• Offer is valid from 1st July – 31st July

 Problem Identification
Redemption Offers
Identifying Key Competitors
Warranty Extension (NB - New MTMs)
Default
Series Processor Pay 1999 Pay 2999
Services

+ 1 Years Additional Warranty + 2 Years Additional Warranty

Legion All Products 1Yr Warranty and 1 Yr LUS + 1 Year LUS + 2 Year LUS
+ 2 Year ADP + 3 Year ADP

Yoga All Products 1Yr Warranty and 1 Yr PC

+ 1 Years Additional Warranty + 2 Years Additional Warranty
Slim 5 All Products 1Yr Warranty and 1 Yr PC + 1 Year Premium Care + 2 Year Premium Care
+ 2 Year ADP + 3 Year ADP
Flex 5 All Products 1Yr Warranty and 1 Yr PC

+ 1 Years Additional Warranty + 2 Years Additional Warranty

IP Gaming3 All Products 1Yr Warranty + 2 Year Premium Care + 3 Year Premium Care
+ 2 Year ADP + 3 Year ADP

Slim 3 All Products 1Yr Warranty and 1 Yr ADP

+ 1 Years Additional Warranty + 2 Years Additional Warranty
+ 2 Year Premium Care + 3 Year Premium Care
Slim 1 All Products 1Yr Warranty and 1 Yr ADP + 1 Year ADP + 2 Year ADP

+ 1 Years Additional Warranty + 2 Years Additional Warranty

Chromebook All Products 1Yr Warranty + 2 Year Premium Care + 3 Year Premium Care
+ 2 Year ADP + 3 Year ADP

2 Years complete peace of mind with 1999 offer

3 Years complete peace of mind with 2999 offer
• Offer is valid from 1st July – 31st July
 Problem Identification
Redemption Offers
Identifying Key Competitors
Warranty Extension (DT)

Category Series Offer

1 Year to 3 year’s Warranty + 1 Year Premium care

Mainstream/Entry AIO
AIO Worth 11990 @ Rs.999

1 Year to 3 year’s Warranty –

All Range TDT
TDT Worth 7999 @ Rs.699

• Offer is valid from 1st July – 31st July