GRADUATE SCHOOL

ACTIVITY NO. 3

KNOW YOUR COMPANY - CORPORATE SOCIAL RESPONSIBILITY (CSR)

Name: BERNAS, DIVINE AULMO Date: Dec. 15, 2023

Course MBA 1112 – Perpetualite Perspective Professor: Rubi Ana A.
: in Business Saludario

Alibaba Holding Group's commitment to Corporate Social Responsibility (CSR)

stands as a beacon in the corporate landscape, reflecting a dedication to making a

meaningful impact on society and the environment. The company's CSR initiatives,

ranging from philanthropy and sustainable logistics to bridging digital gaps in rural

areas, underscore its holistic approach to social responsibility. Led by CEO Daniel

Zhang, Alibaba integrates CSR into its core business model, emphasizing an inclusive

and sustainable ecosystem that creates job opportunities and uplifts living standards,

particularly for those in underserved rural communities. The company's CSR endeavors,

such as the Alibaba Love Fund and the Green Logistics initiative, demonstrate a

proactive stance in contributing to education, healthcare, disaster relief, and

environmental protection.

Alibaba's CSR model aligns with sustainability principles, integrating economic,

environmental, and social development goals. The Alibaba Compass model serves as a

roadmap, linking CSR with sustainability, and emphasizing the interconnectedness of

economic growth, ethical behavior, and philanthropic initiatives. The success factors in

Alibaba's CSR model, encapsulated in its core principles of prioritizing customers,

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employees, and shareholders, showcase a commitment to creating long-term value for

stakeholders while maintaining transparency and ethical standards.

While the specific challenges faced by Alibaba in implementing CSR are not

explicitly outlined, the company's comprehensive CSR strategy positions it as a leader

in responsible business practices. The advantages of Alibaba's CSR efforts are evident

in enhanced brand reputation, increased customer trust, improved employee morale,

and positive contributions to societal well-being. As Alibaba navigates the complexities

of business and social responsibility, its CSR initiatives continue to shape a narrative of

sustainable and inclusive growth, reflecting a commitment to making a positive and

lasting impact on the world.

Alibaba Group's Corporate Social Responsibility:

Alibaba Group's CSR includes its commitment to social and environmental

responsibility. The company is involved in various initiatives such as philanthropy,

environmental protection, and social projects.

The main objectives of Alibaba's CSR:

The main objectives are to make online business easier for everyone, create

employment opportunities, and improve the standard of living, especially in rural areas.

Alibaba wants to contribute to social welfare with its business methods.

List and explain his CSR of Alibaba.

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Charity: Charitable donations for education, health care, disaster relief, and

environmental protection.

Green Logistics: Introduction of environmentally friendly logistics systems.

E-commerce strategy: Bridging the digital divide between rural and urban areas.

Reasons for adopting CSR:

Alibaba is committed to CSR to embrace social responsibility, contribute to the

common good, and build an inclusive and sustainable business ecosystem.

Implementing CSR at Alibaba:

Alibaba implements CSR through various projects, partnerships, and business

strategies, with a focus on having a positive impact on society and the environment.

Impact of CSR at Alibaba:

Impacts include improving public welfare, contributing to education and

healthcare, and reducing the digital divide between rural and urban areas.

Benefits of CSR:

 Improved public image and reputation.

 Increases customer trust and loyalty.

 Positively impact community well-being.

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Challenges in CSR:

Although the text does not specifically mention challenges, common challenges

in CSR include balancing financial goals and social responsibility, and ensuring the

credibility of initiatives.

Alibaba's CSR Rating:

Alibaba's CSR appears to be robust and includes a wide range of initiatives that

are consistent with the company's vision of creating a healthy and happy life for the

public. However, a comprehensive assessment will require access to more detailed data

and stakeholder perspectives.

In conclusion, Alibaba Holding Group's Corporate Social Responsibility (CSR)

initiatives exemplify a robust commitment to creating a positive and lasting impact on

society, the environment, and its stakeholders. The company's multifaceted approach,

led by CEO Daniel Zhang, integrates CSR seamlessly into its core business model,

aligning with global expectations for responsible and sustainable practices.

Alibaba's CSR endeavors, such as philanthropy through the Alibaba Love Fund,

the implementation of Green Logistics, and initiatives to bridge the digital divide

between rural and urban areas, underscore its dedication to societal well-being. The

company's CSR model, encapsulated in the Alibaba Compass, connects core principles

of prioritizing customers, employees, and shareholders with broader sustainability goals,

emphasizing the interdependence of economic, environmental, and social development.

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 The success factors in Alibaba's CSR model, reflected in its commitment to job

creation, economic development, and philanthropic efforts, contribute to an enhanced

brand image, customer trust, and positive employee morale. While specific challenges

faced by Alibaba are not explicitly outlined, the company's comprehensive CSR strategy

positions it as a leader in responsible business practices.

Alibaba's CSR initiatives extend beyond mere philanthropy, reflecting a genuine

integration of sustainability into its corporate culture. As the company envisions itself as

a key player in global economic development, serving billions of customers and creating

millions of job opportunities, its CSR efforts serve as a testament to its commitment to

an inclusive and sustainable business ecosystem.

In navigating the dynamic intersection of commerce and societal impact, Alibaba

Holding Group's CSR not only fulfills its social responsibilities but also sets a standard

for responsible business practices, showcasing how a global corporate giant can play a

pivotal role in creating positive change for the world.