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Second Semester 5 Year B.B.A.LL.B. (Hon’s) Examination, June/July 2016

MARKETING MANAGEMENT

Duration : 21/2 Hours Max. Marks : 70

Instructions : 1. Answer Q. No. 8 and any five of the remaining questions.

2. Q. No. 8 carries 20 marks and the remaining questions
carry 10 marks each.
3. Answers should be written either in English or Kannada
completely.

Q. No. 1. What is Marketing ? Explain core marketing concepts.

ÊÜÞÃÝoWÝÄPæ Gí¨ÜÃæà®Üá ? ÊÜÞÃÝoWÝÄPæ¿á ÊÜáãÆ
±ÜÄPÜƳ®æ¿á®Üá° ËÊÜÄÔ.

Q. No. 2. Explain the need of Marketing in non profit and government

organisations.
ÇÝ»ÜÃÜ×ñÜ ÊÜáñÜᤠÓÜÃÜPÝÄ ÓÜíZo®æWÜÙÜÈÉ ÊÜÞÃÝoWÝÄPæ¿á AÊÜÍÜÂPÜñæ¿á®Üá°
ËÊÜÄÔ.

Q. No. 3. Explain Consumer buying process.

WÝÅÖÜPÜ SÄà© ±ÜÅQÅÁá¿á®Üá° ËÊÜÄÔ.

Q. No. 4. Explain the importance of market segmentation.

ÊÜÞÃÜáPÜpær ËíWÜvÜOæ¿á ÊÜáÖÜñÜÌWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 5. Explain the basis for positioning.

Óݧ¯àPÜÃÜ|¨Ü B«ÝÃÜWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 6. What is product mix ? Explain the concept of product mix.

ÊÜÓÜᤠËáÍÜÅ| Gí¨ÜÃæà®Üá ? ÊÜÓÜᤠËáÍÜÅ|¨Ü ±ÜÄPÜƳ®æ¿á®Üá° ËÊÜÄÔ.

P.T.O.
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Q. No. 7. Write short note on any two of the following : Marks : 2×5=10
PæÙÜX®Ü ¿ÞÊÜâ¨Ý¨ÜÃÜã GÃÜvÜPæR ÆZá q±Ü³~ ŸÃæÀáÄ :
a) Online Marketing.
B® Çæç® ÊÜÞÃÝoWÝÄPæ
b) Personal Selling
Êæç¿áQ¤PÜ ÊÜÞÃÝo
c) Channels of Distribution.
ÖÜíbPæ¿á ÊÜÞWÜìWÜÙÜá.

Q. No. 8. Write any two of the following : Marks : 2×10=20

PæÙÜX®Ü ¿ÞÊÜâ¨Ý¨ÜÃÜã GÃÜvÜPæR ŸÃæÀáÄ :
a) What is Branding ? Explain the benefits of Branding.
¸ÝÅ$ÂíwíW Gí¨ÜÃæà®Üá ? ¸ÝÅ$ÂíwíW ®Ü ÇÝ»ÜWÜÙÜ®Üá° ËÊÜÄÔ.
b) What is price ? Explain the process of setting the price.
¸æÇæ Gí¨ÜÃæà®Üá ? ¸æÇæ¿á®Üá° ¯«ÜìÄÓÜáÊÜ ±ÜÅQÅÁá¿á®Üá° ËÊÜÄÔ.
c) What is Advertisement ? Explain advantages of Advertisement.
hÝ×àÃÝñÜá Gí¨ÜÃæà®Üá ? hÝ×àÃÝ£®Ü A®ÜáPÜãÆñæWÜÙÜ®Üá° ËÊÜÄÔ.

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