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MULTIPLE CHOICE
1. What is the process of anticipating future events and conditions and determining the BEST
way to achieve organizational objectives called?
a. researching
b. planning
c. controlling
d. managing
ANS: B PTS: 1 DIF: 1 REF: 32
OBJ: 2-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
2. What do product lines, pricing decisions, selection of appropriate distribution channels, and
decisions relating to promotional campaigns all depend on?
a. technology available to the firm
b. decisions made within in the accounting department
c. plans formulated within the marketing department
d. industry-wide planning programs
ANS: C PTS: 1 DIF: 2 REF: 33
OBJ: 2-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
5. Effective relationship marketing is partly built upon the use of which of the following?
a. inside information about competitors
b. the databases to track customer preferences
c. the larger advertising budgets
d. the knowledge about changes in economic conditions
ANS: B PTS: 1 DIF: 1 REF: 33
OBJ: 2-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
6. Best Buy wanted to open a new store in Fredericton, New Brunswick, but instead of building
a new store a decision was made to renovate a grocery superstore that had closed. What type
of planning was this decision the result of?
a. tactical planning
b. marketing planning
c. strategic planning
d. economic planning
ANS: A PTS: 1 DIF: 2 REF: 34
OBJ: 2-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan
7. How long a period will a firm be affected by broad-spectrum strategic planning that may
involve a focus on achieving long-range organizational objectives?
a. as long as one to six months
b. as long as six months to a year
c. as long as five years or more
d. as long as 20 years
ANS: C PTS: 1 DIF: 2 REF: 34
OBJ: 2-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
8. What long-term plans focus on organizational objectives that will significantly affect the firm
for five or more years?
a. strategic plans
b. marketing plans
c. economic plans
d. tactical plans
ANS: A PTS: 1 DIF: 1 REF: 34
OBJ: 2-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
9. If Toyota was planning to introduce a sports car powered by a hydrogen-oxygen fuel cell
when the price of gasoline in Canada reached $1.10 per litre, what type of plan does this
BEST describe?
a. an economic plan
b. a strategic plan
c. a technological plan
d. a tactical plan
ANS: B PTS: 1 DIF: 2 REF: 34
OBJ: 2-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan
10. Sport Canada is determining where it should build its permanent training facility. The
organization wants it near a populated centre but rural enough to provide ample room. What
type of planning is the organization engaged in?
a. strategic planning
b. travel planning
c. marketing planning
d. economic planning
ANS: A PTS: 1 DIF: 2 REF: 34
OBJ: 2-1 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan
11. What type of plan does a company have when it focuses largely on current and near-future
activities?
a. a strategic plan
b. a marketing plan
c. an economic plan
d. a tactical plan
ANS: D PTS: 1 DIF: 1 REF: 34
OBJ: 2-1 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
12. Compared with other organization personnel, who devotes more time to long-range strategic
planning?
a. middle management
b. manufacturing labour
c. top management
d. supervisory management
ANS: C PTS: 1 DIF: 1 REF: 35
OBJ: 2-2 BLM: Remember NOT: AACSB Analytic | TB&E Model Marketing Plan
13. SuperSavers Market, a small grocery store chain, is working on its tactical plans. Who would
be the personnel MOST involved in this operational planning process?
a. top management
b. middle management
c. store managers
d. supervisory management
ANS: B PTS: 1 DIF: 2 REF: 35
OBJ: 2-2 BLM: Higher Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan
Vol.
BARBUSSE (Henri)
Lauréat du Prix Goncourt 1916
L’Enfer 1
BENOIT (Pierre)
L’Atlantide (Grand Prix du Roman 1919) 1
Pour Don Carlos 1
Les Suppliantes (poèmes) 1
Le Lac Salé 1
La Chaussée des Géants 1
Mademoiselle de la Ferté 1
BÉRAUD (Henri)
Prix Goncourt 1922
Le Martyre de l’Obèse 1
Le Vitriol-de-Lune 1
Lazare 1
BERTRAND (Louis)
Cardenio, l’homme aux rubans couleur de feu 1
Le Jardin de la Mort 1
Pépète et Balthazar 1
Le Rival de Don Juan 1
Le Sang des Races 1
BRULAT (Paul)
La Gangue 1
L’Ennemie 1
CARCO (Francis)
Bob et Bobette s’amusent 1
L’Homme traqué (Grand Prix du Roman 1922) 1
Verotchka l’Étrangère 1
Rien qu’une Femme 1
CHADOURNE (Louis)
L’Inquiète Adolescence 1
Terre de Chanaan 1
Le Pot-au-Noir 1
COLETTE
L’Ingénue Libertine 1
La Vagabonde 1
CORTHIS (André)
Pour moi seule (Grand Prix du Roman 1920) 1
L’Entraîneuse 1
DERENNES (Charles)
Vie de Grillon 1
La Chauve-Souris 1
DESCAVES (Lucien)
L’Hirondelle sous le Toit 1
DONNAY (Maurice)
de l’Académie Française
Chères Madames 1
Éducation de prince 1
DORGELÈS (Roland)
Les Croix de bois (Prix Vie Heureuse 1919) 1
Saint Magloire 1
Le Réveil des Morts 1
DUCHENE (Ferdinand)
Au pas lent des Caravanes (Grand Prix Littéraire de l’Algérie 1921) 1
Thamil’la (Grand Prix littéraire de l’Algérie 1921) 1
Le Roman du Meddah 1
DUMUR (Louis)
Nach Paris ! 1
Le Boucher de Verdun 1
Les Défaitistes 1
ELDER (Marc)
Lauréat Prix Goncourt 1911
Thérèse ou la Bonne Éducation 1
Le Sang des Dieux 1
FARRÈRE (Claude)
La Bataille 1
Les Civilisés 1
Dix-sept histoire de marins 1
Fumée d’Opium 1
L’Homme qui assassina 1
Mademoiselle Dax, jeune fille 1
Les Petites Alliées 1
Thomas l’Agnelet, gentilhomme de fortune 1
GALOPIN (Arnould)
Sur le Front de Mer (Prix de l’Académie Française) 1
Les Poilus de la 9e 1
Les Gars de la Flotte 1
Mémoires d’un Cambrioleur 1
LAMANDÉ (André)
Les Lions en Croix 1
LEVIS-MIREPOIX
Montségur 1
LOUWYCK (J.-H.)
Un Homme tendre 1
La Dame au Beffroi 1
LOUYS (Pierre)
Aphrodite 1
La Femme et le Pantin 1
MALHERBE (Henry)
La Flamme au poing (Prix Goncourt 1917) 1
MARAN (René)
Le Petit Roi de Chimérie 1
MAUCLAIR (Camille)
Le Soleil des Morts 1
MIRBEAU (Octave)
L’Abbé Jules 1
Le Calvaire 1
RENARD (Jules)
L’Écornifleur 1
ROLLAND (Romain)
L’Ame enchantée 2
(I. Annette et Sylvie)
(II. L’Été)
Clérambault 1
Colas Breugnon 1
Jean-Christophe 10
Liluli 1
Pierre et Luce 1
t’SERSTEVENS (A.)
Les Sept parmi les Hommes 1
Un Apostolat 1
Le Dieu qui danse 1
Le Vagabond Sentimental 1
SEUHL (Antonin)
Petite Chose 1
VALDAGNE (Pierre)
Ce bon M. Poulgris 1
Constance, ma tendre amie 1
VAN OFFEL (Horace)
L’Oiseau de Paradis 1
Nuits de Garde 1
Le Tatouage bleu 1
Le Don Juan ridicule 1
Suzanne et son Vieillard 1
L’Exaltation 1
VILLETARD (Pierre)
Grand Prix du Roman 1921
M. et Mme Bille 1
Les Poupées se cassent (Couronné par l’Académie Française) 1
WERTH (Léon)
Clavel Soldat 1
Clavel chez les Majors 1
Yvonne et Pijallet 1
Les Amants Invisibles 1
Dix-Neuf Ans 1
Pijallet danse 1
Catalogue franco sur demande.
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