PERSONAL

BRANDING
FOR CAREER
by Christy Raina
 today’s class, we will learn…

NEW YEAR,
NEW PERSONAL BRANDING
 Quotes of The Day

"NEVER UNDERESTIMATE
THE POWER YOU HAVE
TO TAKE YOUR LIFE IN
A NEW DIRECTION"
 CHRISTY
About Me

RAINA
CONTENT CREATOR

@christyrsm

@christyrsm

Christy Raina
 TABLE
As usual…
OF CONTENT
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 Apple
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 Gojek
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 GMail
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 Google
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 Burger King
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 Telkomsel
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Happy new year!
This time of year can be refreshing
and motivating as we focus on new
beginnings. It's time to make new
resolution in life.
Unfortunately, one study found that
about 64% (nearly two-thirds) of people
abandon their New Year's resolutions
within a month.
How to set your resolution?
Please be "SMART"!
1️⃣ Specific
Start here! What are you trying to accomplish?
Think about what you want to change and get
detailed. Describe exactly what you want to do!
“Become an influencer” is not specific, but
“Start to post content on my social media”
is a step in the right direction.
2️⃣ Measurable
Ask yourself “How can I measure this?”
This step helps you visualize your goal
and evaluate your progress along the way.

Having a measurable goal gives you parameters

for tracking and assessing your progress
and creates a sense of accountability.
“Start to post content on my social media”
becomes “Post 3-4x reels, 1-2 photos,
and 7-10 stories on my Instagram”
Now you have something to measure and
a clearer plan.
3️⃣ Achievable
Here’s a checkpoint—do you have the
resources, tools, and information you need to
achieve your goal? What’s needed to help you
achieve this goal?

Do you have the tools? Do you know how to create

the content? Do you need people to help you?
4️⃣ Realistic
To avoid setbacks and false starts,
be honest with what you can take on.
Yes, challenge yourself, but also set
yourself up for feeling successful.

Maybe choose one platform that you

want to focus on is more realistic that
trying all the Platforms?
5️⃣ Time-Bound
Commit to a time frame. Is this a goal for this
week? This month? I suggest to differentiate
short and long time period time-bound.
So, you can have 2 types of resolution.
Same as resolutions,
you can also apply this
technique to 'rebrand'
your personal branding.
Please be SMART!
By rebranding, you can share your
updated priorities, values,
and goals with your audience in
a way that drives new opportunities.
Rebranding yourself is the art of
reshaping the perception of your target
audience. It’s how you draw attention
to the core attributes you want people
to associate with you as a person.
People with a strong personal brand
are known for a specific thing.
Why you need to rebrand your
personal branding?
✅ You have evaluated and found that your
✅
personal brand is not working optimally
Your current persona isn’t pushing you
✅ Your ideal audience has evolved
in the right direction
Thing you can do to rebrand yourself:

✅
✅ Change your social media’s bio
✅ Change your profile picture
Look for activities that can show your
new personal branding (ex: joining
✅
classes, seminars, or course)
✅ Search for activities that can add
Decluttering your old thing
values to yourself
Now this is your time to
decide, wether you need to
rebrand yourself?
Or just strengthen your
old personal branding!😉
Friendly reminder:
Ultimately, personal
rebranding is a lifelong journey.
It is not a one-time event but an
ongoing process of self-
discovery and reinvention.
 COMING UP
NEXT WEEK:
SALES

THE INS AND OUTS OF BECOMING

A CONTENT CREATOR
 JALAN-JALAN KE DANAU SENTANI
PULANGNYA LEWAT SURABAYA
SEMOGA TAHUN BARU INI
JADI TAHUN YANG BAWA BERKAH YA!