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Electric Two-Wheeler with Self-Balancing and

Autonomous Driving
Executive Summary:

Welcome to Reprua Technologies, a pioneering company at the forefront of electric mobility


innovation. Our mission is to transform urban commuting with our groundbreaking electric
two-wheeler, the Centaur scooter. We have combined self-balancing technology with
Advanced Driver Assistance Systems (ADAS) to create a game-changing product that offers
a green, convenient, and safe transportation solution. As cities face the challenges of
congestion, pollution, and accidents, the Centaur scooter provides a sustainable and
forward-thinking alternative. With the global electric scooter market projected to reach $28.9
billion by 2025 and the autonomous vehicle market set to grow at a CAGR of 39.47% from
2021 to 2030, Centaur holds immense potential for success.

1. Problem Statement:

The increasing urbanization of cities has brought forth significant transportation challenges.
Conventional two-wheelers often lead to safety concerns, especially in busy urban areas
with heavy traffic. Moreover, the reliance on gasoline-powered vehicles contributes to air
pollution and climate change, with outdoor air pollution causing approximately 4.2 million
premature deaths each year. Additionally, road traffic accidents result in 1.35 million deaths
globally annually. These statistics highlight the urgent need for an eco-friendly, self-balancing
two-wheeler with ADAS technology to enhance safety and reduce environmental impact.

2. Solution:

Reprua Technologies presents the Centaur scooter, an innovative solution to address the
identified problems. Our electric two-wheeler utilizes self-balancing technology to enhance
stability and minimize the risk of accidents, even for inexperienced riders. Furthermore, we
have integrated ADAS features that enable semi-autonomous and autonomous driving
capabilities, not just in city traffic but also on highways and clear roads, providing
convenience and safety during longer commutes. The use of electric propulsion significantly
reduces carbon emissions, making Centaur an eco-friendly alternative to traditional
gasoline-powered scooters.

3. Market Analysis:

The market for electric two-wheelers is experiencing robust growth due to increasing
environmental concerns and government initiatives promoting sustainable transportation.
Research indicates that the electric scooter market is expected to reach $28.9 billion by
2025, with a compound annual growth rate of 7.89% from 2019 to 2025. Additionally, the
autonomous vehicle market is poised to witness significant expansion, with a projected
CAGR of 39.47% from 2021 to 2030. These trends demonstrate a clear demand for
Centaur's eco-friendly features and its ability to offer autonomous driving capabilities, making
it an ideal choice for longer journeys and highway commuting.

4. Target Audience:

Our primary target audience includes urban commuters seeking efficient and convenient
transportation options. The growing urban population demands reliable and sustainable
commuting solutions, with the number of people living in cities projected to increase from 4.2
billion in 2018 to 6.7 billion by 2050. Moreover, college students and young professionals are
increasingly adopting alternative transportation methods, contributing to the rise in demand
for electric scooters. Furthermore, the last-mile delivery industry, driven by the surge in
e-commerce, presents a significant opportunity for Centaur's autonomous driving features.

5. Competitive Analysis:

While the electric scooter market is becoming competitive, none of the existing products
offer the unique combination of self-balancing technology and autonomous driving features
present in Centaur. Key players in the electric scooter market include Xiaomi, Segway, Niu
Technologies, and Gogoro. However, these scooters lack the autonomous capabilities that
make Centaur stand out. Our focus on delivering a superior riding experience with ADAS
technology sets us apart from traditional electric scooters, providing a strong competitive
edge.

6. Business Model:

We will adopt a direct-to-consumer (D2C) sales model, leveraging the power of e-commerce
through our website. Additionally, we will establish brick-and-mortar stores in major cities to
offer a hands-on experience of Centaur to potential customers. Moreover, partnerships with
ride-sharing platforms and last-mile delivery services will allow us to reach new customer
segments and expand our market presence.

7. Marketing and Sales Strategy:

Our marketing strategy will be multi-faceted, encompassing digital marketing, social media
campaigns, and influencer marketing to reach our target audience effectively. We will
participate in sustainable transportation expos and collaborate with environmental
organizations to raise awareness about the benefits of Centaur. To encourage potential
customers to experience Centaur firsthand, we will conduct test ride events and offer free
trial programs, converting interested individuals into loyal customers.

8. Research and Development:

Continuous investment in R&D is critical to improving and refining the autonomous


capabilities of Centaur. We will collaborate with leading research institutions and experts in
the fields of artificial intelligence, computer vision, and machine learning to ensure our ADAS
technology remains at the forefront of innovation. Moreover, we will focus on enhancing
battery technology to increase the range and efficiency of Centaur.

Funding Requirements:

To initiate the development of a functional prototype of Centaur and demonstrate its


capabilities, we seek a funding amount of INR 1 crore. This initial investment will be crucial
for us to build a proof-of-concept and showcase the self-balancing and autonomous driving
features of Centaur. The funds will be allocated towards the following key areas:

Prototype Development (INR 50 lakhs): We will invest significantly in the development of a


fully functional prototype that demonstrates the self-balancing and autonomous driving
capabilities of Centaur. This will involve advanced engineering, software development, and
integration of the ADAS technology.

Salaries for the Development Team (INR 30 lakhs): To sustain the talented team working
on Centaur and to ensure their commitment and dedication, we will allocate a significant
portion of the funds to pay competitive salaries.

Testing and Validation (INR 10 lakhs): Once the prototype is built, we will conduct
extensive testing and validation to ensure the safety and reliability of the scooter.
Collaborating with testing facilities and experts in the automotive industry will be essential for
conducting these crucial evaluations.

Marketing and Promotion (INR 5 lakhs): A portion of the funds will be allocated to
marketing and promotional activities during the prototype development phase. Creating
awareness about Centaur, showcasing its features, and attracting potential customers and
investors will be crucial for our success.

Miscellaneous Expenses (INR 5 lakhs): A small portion of the funding will be kept aside for
miscellaneous expenses, such as travel, legal fees, and contingency planning.

Financial Projections:

Our financial projections for the next year are based on thorough market research and
conservative estimates. We anticipate reaching the following milestones over the next year:

Year 1 (INR 1 crore): This year will primarily focus on the development and testing of the
Centaur prototype. We expect to complete the functional prototype and demonstrate its
autonomous driving and self-balancing features.

11. Team:

Our team consists of a diverse group of highly skilled professionals with extensive
experience in the fields of electrical engineering, software development, marketing, and
finance. Our collective expertise and passion for sustainable mobility make us well-equipped
to drive the success of Reprua Technologies and Centaur.

Conclusion:

With a funding amount of INR 1 crore, Reprua Technologies will embark on an exciting
journey to develop a proof-of-concept and functional prototype of Centaur. Our financial
projections show a promising start towards achieving our vision of revolutionizing urban
mobility with an eco-friendly, self-balancing, and autonomous electric two-wheeler. We invite
investors and partners to join us on this transformative venture as we take the first steps
towards making Centaur a reality. The salaries for the development team will ensure that we
attract and retain top talent to drive the successful development of Centaur.

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