NEXTEER - HELLA Meeting

R. Kuhl, Lippstadt, 20th Nov. 2014

HF-7761EN_C (2014-06)
(2013-10)
NEXTEER - HELLA Meeting
Agenda

TOP 1
Welcome / Introduction

TOP 2
HELLA Group

TOP 3
HELLA Electronics

TOP 4
HELLA Steering

2 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
Agenda

TOP 1
Welcome / Introduction

TOP 2
HELLA Group

TOP 3
HELLA Electronics

TOP 4
HELLA Steering

3 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
HELLA Group - Overview

• Partner of the automotive industry and the aftermarket for over 100 years
• Global family-owned company with more than 100 locations in over 35 countries
• Sales of € 5.3 billion FY 2013/2014
• More than 30,000 employees worldwide, thereof over 5,800 in Research & Development
• One of the top 50 automotive suppliers in the world and one of the
100 largest German industrial companies

Business Segments

Automotive Aftermarket Special Applications

Independent Workshop Special Original
Lighting Electronics Wholesale Industries
Aftermarket Equipment Equipment

• Headlamps • Body Electronics • Parts • Full Range • Vehicle • Original • Street Lighting
• Rear Lamps • Energy - Wear Parts - Parts Diagnostic & equipment for • Airport Lighting
Management - Tools Vehicle Data commercial
• Small Lamps - Spare Parts • Interior Lighting
• Air vehicles, e.g.
• Interior Lighting • Driver Assistance - Accessories • Workshop • Industry Lighting
Conditioning buses, caravans,
Systems • Tools Concepts
• Lighting Service heavy duty
Electronics • Sensors • Services - Services machinery with
• Lighting
• Actuators - Technical - Information lighting and
Service
• Electric Power Service • Local Branch electronics
• Battery
Steering - Sales Support Network
Service
• Logistics
• Tools

4 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
NEXTEER - HELLA Meeting
HELLA Group - Corporate Structure

Dr. Jürgen Behrend Dr. Rolf Breidenbach

Managing General Partner President and CEO

Business Segment Business Segment Business Segment

Automotive Aftermarket Special Applications
Business Division Business Division Business Division Aftermarket,
Lighting Electronics Special OE and Industries
Dr. Rolf Breidenbach Dr. Rolf Breidenbach Carsten Albrecht
Sales Automotive Markus Bannert
Dr. Matthias Schöllmann (Deputy)

Executive Board: Executive Board: Executive Board:

Finance and Controlling
Markus Bannert, Dr. Christian Amsel, Dr. Jens-Holger Dodel,
Dr. Wolfgang Ollig
Ignacio Moreno Betanzo, Heiko Berk, Michael Hilmerich,
Jörg Buchheim, Dr. Naveen Gautam, Sven Krüger,
Dr. Hans-Theo Dorißen, Jens Grösch, Paul Meier,
Human Resources, Information
Dr. Christof Hartmann, Michael Jaeger, Dr. Gunther Schmidt,
Technology and Logistics
Sandra Kißler, Ralf Kuhl, Violetta Sosna,
Stefan Osterhage
Franz-Josef Klegraf, Gerold Lucas, Jürgen Victor
Dr. Ulf Merschmann, Bernd Münsterweg,
Purchasing and Quality Matthias Thiemann, Frank Petznick,
Dr. Rolf Breidenbach Matthias Wiehen Dr. Marc Rosenmayr,
Joachim Ziethen

China
Jörg Buchheim

International HELLA Companies

General Partners: Dr. Jürgen Behrend, HELLA Geschäftsführungsgesellschaft mbH
Executive Board of HELLA Geschäftsführungsgesellschaft mbH:
Dr. Rolf Breidenbach (CEO), Carsten Albrecht, Markus Bannert, Jörg Buchheim, Dr. Wolfgang Ollig, Stefan Osterhage, Dr. Matthias Schöllmann
Chairman of the Supervisory Board: Prof. Dr. Michael Hoffmann-Becking
Shareholder Committee: Manfred Wennemer (Chairman), Moritz Friesenhausen, Roland Hammerstein, Dr. Gerd Kleinert, Klaus Kühn, Dr. Matthias Röpke, Konstantin Thomas

5 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
NEXTEER - HELLA Meeting
HELLA Group - Business Development 12/13 - 13/14

Key figures of Fiscal Year Fiscal Year Changes compared

the income statement 2012/2013 2013/2014 to previous year

Sales 4.8 5.3 +11%

in bn. Euro

Research & Development

Expenditure 444 514 +16%
in mill. Euro

EBIT 291 341 +17%

in mill. Euro

Employees 28,319 30,692 +8%

6 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
NEXTEER - HELLA Meeting
HELLA Group - Global network

30,692 employees* are working for HELLA at more than 100 locations in over 35 countries
Europe without Germany
11,079 employees

Germany
9,814 employees

NAFTA/
South America
Asia /Pacific / Rest of World
3,980 employees
5,819 employees

NAFTA / South America Europe Asia / Pacific / RoW

Brazil Austria Greece Slovakia Australia

Mexico Belgium Hungary Slovenia China
USA Bosnia- Ireland Spain Dubai
Herzegovina Italy Switzerland India
Czech Republic Netherlands Turkey Japan
LEGEND Denmark Norway New Zealand
Sales Finland Russia Philippines
Production France Poland Singapur
Development Germany Portugal South Korea
Great Britain Romania Vietnam
* As of balance sheet date (May 31, 2014) South Africa

7 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
NEXTEER - HELLA Meeting
Agenda

TOP 1
Welcome / Introduction

TOP 2
HELLA Group

TOP 3
HELLA Electronics

TOP 4
HELLA Steering

8 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
HELLA Electronics - Product Portfolio

Energy Management

Driver Assistance
Systems Body Electronics

Sensors Actuators

Electrical Power
Steering

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NEXTEER - HELLA Meeting
HELLA Electronics - Organisation

Head of
HELLA Electronics
Dr. Rolf Breidenbach Product Center Product Center Product Center Product Center
Components Electronics Steering Body
Controlling Michael Jaeger Dr. Christian Amsel Ralf Kuhl Bernd Münsterweg
Jens Groesch

NSA • Actuators • Driver • Steering • Body

Dr. Marc Rosenmayr • Sensors Assistance Control Electronics
• Energy Modules
China Management
Frank Petznick

India
Dr. Naveen Gautam

Operations
Gerold Lucas

Purchasing
Joachim Ziethen

Quality Management
Heiko Berk

10 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
NEXTEER - HELLA Meeting
HELLA Electronics - FY 11/12 - 13/14

Head of
HELLA
Key figuresElectronics
of Fiscal Year Fiscal Year Fiscal Year
Dr. Rolf Breidenbach Product Center Product Center Product Center Product Center
the income statement Components2011-2012 Electronics 2012-2013 Steering 2013-2014
Body
Controlling Michael Jaeger Dr. Christian Amsel Ralf Kuhl Bernd Münsterweg
Jens Groesch

NAFTA • Actuators • Driver • Steering • Body

Sales
Dr. Marc Rosenmayr
(incl. intersegment sales) • Sensors 1.8 Assistance 1.8 Control Electronics
2.0
in bn. Euro • Energy Modules
China Management
Frank Petznick

India
Dr. Naveen Gautam
Research and Development
Expenditure
Operations 202 231 256
in mill. Euro
Gerold Lucas

Purchasing
Joachim Ziethen

Quality Management
Heiko Berk
Employees 7,734 8,380 8,507

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NEXTEER - HELLA Meeting
North and South America – Electronics Locations

San Jose Iturbide, Mexico Plymouth/MI, USA

Electronics Production Electronics Development

Guadalajara, Mexico Flora/IL (USA)

Electronics Development Electronics Production

Itu, Brazil
Electronics Production

Development Center
Production Site
Sales
Sao Paulo, Brazil
Sales Office

12 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
HCCU - HELLA Corporate Center USA, Plymouth/MI (USA)

Established 1998

General Information Product Development

Employees: 300+ • Memory Seat Modules
Office Area: 61,000 sq ft • Fuel Pump Modules
Test Lab Area: 25,000 sq ft • Body Control Modules
• Vacuum Pump Controllers
• Contactless Position Sensors

Product Applications
• Intelligent Battery Sensor
• Voltage Stabilizers
• Vacuum Pumps
• Pedal Sensors
• Rain/Light Sensors
• Engine Compartment Actuators
• Car Access Systems
• Rear Radar Systems

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NEXTEER - HELLA Meeting
HEC - HELLA Electronics Corporation, Flora/IL (USA)

Established 1978

General Information Product Groups

Quality Certificate: ISO/ TS 16949/ ISO 9001 • Body Electronics
• Energy Management
Environmental Audit: DIN EN ISO 14001 • Sensors
• Actuators

Special Processes
• 4 SMT Production lines, 3D SPI & AOI
• Wave, selective and point-to-point soldering
• Potting, gluing and conformal coating
• Laser welding (plastics) and laser marking
• Welding and brazing

14 Confidential NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
HAM - HELLA Electronics Mexico, San José Iturbide (Mexico)

Established 2008

General Information Product Groups

ISO/ TS16949 received December 2009 • Actuators
• Sensors
ISO 14001 received September 2010 • Energy Management
• Body Electronics
Ford Q1 received November 2011 • Lighting Electronics

Special Processes
• 3 SMT Production lines, 3D SPI & AOI
• Laser welding and marking
• Selective and wave soldering
• Press fit and pin insertion

15 Confidential NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
HBRA - Hella Do Brasil Automotive Ltda., Itu (Brazil)

Established 2012

General Information Product Groups

Quality Certificate: ISO TS in acquisition. FCST T2/ 2014 • Body Electronics

Environmental Audit: ISO 14000 in acquisition. FCST T4/

2013

Special Processes
• Pin insertion (press in contacts)
• In-circuit test
• Radio frequence test
• End of line functional test

16 Confidential NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
Agenda

TOP 1
Welcome / Introduction

TOP 2
HELLA Group

TOP 3
HELLA Electronics

TOP 4
HELLA Steering

17 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014

NEXTEER - HELLA Meeting
HELLA Steering - Steering Product Portfolio

Steering Control Modules (SCM) Steering Sensors (STS)

Rack SCM Torque Only Sensor

Column SCM Torque and Angle Sensor

Column Position Module Active Front Steering Sensor

18 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
NEXTEER - HELLA Meeting
HELLA Steering - History STS and SCM

2006 2008 2012 2014

• 20% market share in

• SOP of TOS Gen 1.0 China
• Chinese market entry
in EU for Rack- and
with contactless TAS • No. 2 position for TOS
Column-EPS
/ TAS worldwide

• 2nd production line • > 7m. ECUs produced

• 1st awarded project for SOP
• > 7 OEMs
Rack-EPS with partial • Start of platform
ECU design development (HW/SW • Top 3 ECU supplier in
Design) Europe

2000 2014
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NEXTEER - HELLA Meeting
HELLA Steering - Business Models and Technologies

Steering ECU Steering Sensor

Business Models Technologies

From Build to Print to ECU co-design Inductive & magnet based

sensor technology

3
2
1
ECU Co-Design
Partial ECU
Design Magnet
CIPOS®
Built to Print based
technology
HW & SW Platform technology
Mechanical Integration Mechanical Integration

Industrialization Industrialization Industrialization

20 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014
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HELLA Steering - Global footprint for STS and SCM

Legend

STS

SCM

USA Germany India

HEC (Plymouth) – D&D HKG Plant 2 (Lippstadt) – D&D HIE (Pune) – D&D
HEC (Flora) – Production HKG Plant 4 (Hamm) – Production
HKG Plant 5 (Recklinghausen) – Production

Mexico France China

HAM-E (San Jose Turbide) – Production HEF (Toulouse) – D&D HSE (Shanghai) – Production and D&D

Romania South Korea

HRO (Timisora) – Production and D&D MHE JV (Seoul) – Production and D&D

Japan
HJPN (Tokyo) – D&D
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Electrical Power Steering Control Module
Workforce & experience

EPS organization in place for more than 10 years

Current dedicated EPS engineering workforce > 100 persons
Long experience in automotive electronics and in sophisticated
assembly technologies
• Average Automotive experience > 15 years
• Average EPS ECUs experience > 7 years
Smallest Rack EPS solution of its type on the market

10 years experience in Hella as an AUTOSAR premium member

17 ECUs in production with AUTOSAR
Functional Safety active in Hella for more than 8 years

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NEXTEER - HELLA Meeting
GE Production Technologies
Large Technology Portfolio for Advanced Electronics & Mechatronics

Contacts & Press Fit Chip- & SMT Placement Laqueur / Coating / Potting

Rivets/
Screwing
Wire Bonding

Welding Techniques

SMT and THT - Technology

Sealing Techniques
(Reflow / Wave soldering / Paste
printing / Leadfree / Vapour
Phase)

Electrically and Selective Soldering

thermally conductive (Miniwave / Thermode / Press Fit Technology
adhesive bonding Laser / Inductive)

34 Confidential ISO 16016 NEXTEER - HELLA Meeting | E-SC | Ralf Kuhl | November 2014