COMNPANY PROFILE

ANIL K
II SEM MBA
SSIMS
Founded 15 November 1886 (adopted current name in
1937)
Founder Robert Bosch
Headquarters Stuttgart, Germany
Area served Worldwide
Key people Volkmar Denner (CEO)
Products Automative Parts, power tools, security
systems, home appliance
Revenue €48.9 billion (2014)
Number of employees 281,381 (as of December 31, 2013)
Subsidaries BOSCH Ltd.
 The Bosch Group at a Glance
•The Bosch name stands for competence and product diversity
•Leading global supplier of technology
•Its operations are divided into four business sectors: Automotive Technology, Industrial
Technology, Consumer goods and Energy & Building Technology
•The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidaries and regional
companies in some 50 countries
•If its sales and service partners are included, then Bosch is represented in roughly 150 countries
•In 2013 4.5 billion Euros was invested in R&D and applied for some 5, 000 patents ( avg. 20
patents per day)
•The products are designed to attract , and to improve the quality of life by providing solutions
which are both innovative and beneficial, and in this way the company offers technology
worldwide that is “Invented for life”
 Board of Director
Dr. Volkmar Denner, Chairman Corporate Responsibilities
Wolf Henning Scheider
Dr. Rolf Bulander
Dr. Dirk Hoheisel
Uwe Raschke
Dr. Stefan Hartung
Dr. Stefan Asenkerschbaumer, Deputy Chairman
 Vision
•Creating Value and Sharing Values
•It’s ambition is to enhance the quality of life with solutions that are both innovative and
beneficial
•We strive for sustained economic success and a leading market position in all that we do
•In business we demonstrate social and environmental responsibility
•Bosch customers choose us for innovative strength and efficiency, for Bosch reliability and
quality of work
 Mission
•Quality is our most valued asset
•Innovation today ensures businesses tomorrow
•Customer orientation inspires customers and associates
 1. Diesel fuel injection equipment
• Common rail systems
• Electronically controlled distributor
• Pumps(vp37)
• Fuel injection pumps- single-cylinder
• Monoblock pumps
• Multi cylinder
• Distributor type(ve)
• Governors, injection timers and feed
pumps.
• Nozzles and nozzle- holders
• Delivery valves
2.Bosch automotive products
PRODUCTS
• Measuring and inspection automat
• Spark plugs • Assembly/cleaning equipment
• Batteries • Fully automated transfer line
• Horns • Super finishing machines
• Relays • Special purpose grinding machnies.
• Bulbs
• Wiper blades 4. Packing machines
• Filters • Vertical form fill and seal machines
3. Industrial equipment • Dosing systems-cup filter, auger filter,
weigher and pump
• Soft-page metal cutting special purpose
machines/linear,rotary and drum • Pharmaceutical packing machines
types/polygon turning
• Confectionary processing and packing
• Lapping machines machines
• Deburring machines- electro chemical
machining(ecm)
 PRODUCTS
5. Bosch power tools 6. Security systems • Truck systems
• Construction tools • Public address and conference • Antennas
• Wood-working tools • Cctv • Remote controls
• Metal-working tools • Intrusion alarm • In-car multimedia players-dvd/vcd/in-car
multimedia screens
• Specialty tools • Access control and building integrating
systems • Mp3 players
• Cordless tools
• Coach audio/video
• Fischer fixing systems
7. Blaupkant car multimedia • Dvd/vcd/multimedia screens and public
• Bench top tools address systems
• Car radios
• Pneumatic tools
• Speakers
• High frequency tools
• Amplifiers
• Bosch accessories for all the tools
• Subwoofers
• Bolting technology
• Cd changers
• Accessories-digital signal processors
 Brands

Bosch Car Service Bosch Diesel Center Bosch Rexroth Dynacord Electro-Voice

RTS Robinair
Dremel Freud
CST/berger

Sia Abrasives Skil Telex Zexel

 Bosch India Limited

•Bosch limited is the flagship of the Bosch group subsidiaries in India

•Founded in 1951
•Largest auto component manufacturer and Indo-German companies in India.
•Formerly called as MICO (Motor Industries Corporation)
•Head office in Adgodi, Bangalore
 Business sectors & Divisions in India
Automotive Consumer Goods Industrial Technology Energy and Building
Technology •Power Tools •Drive and Control Technoloogy
•Gasoline Systems Technology •Security Systems
•Household Appliances
•Diesel System •Packaging Technology •Thermotechnology
•Chasis Systems Control •Engineering and IT Service •Bosch Energy and Building
Solutions
•Electrical Drives
•Starter Motors and
Generators
•Car Multimedia
•Steering Systems
•Automotive Aftermarket
•Automotive Electronics
Market Share
 Competitors
Global Domestic
Denso Corp Exide Industries
Delphi Automotive Bharat Forge
Magna International Wabco India
Motherson Sumi
Kar Mobiles
 H.R Practice
•1906 - Introduction of eight-hour working day
•Special entry programmes to attract qualified university graduates and applicants with professional experience
•A three- pronged approach for HRD is followed
•Retrain and train existing employees towards meeting challenges arising from development or up gradation of
technology
•Train and develop the younger generation of apprentices/engineers who are the future skilled technicians and
managers
•Involve human resource through employee involvement schemes like Lernstatt, CIO, SPC, Do it Right, training
Programmes, etc.
•The Bosch Vocational Centre is playing an instrumental role in enhancing associate training in the company.
•Number of associates as of Jan 1, 2014 is 290,000 ( Germany: 105,000, Outside Germany:185,000)
Facts and Figures

•STRENGTHS
•High customer satisfaction.
•Established brand image around the world over the
centuries.
•Continuous improvement of products and quality.
•Employee development given at most important.
•Cost reduction strategy is good.
•Good infrastructure facility.
•Leadership through innovation.
•High employee morale.
•Effective decision making, information sharing and
authority distribution.
•Less employee turnover.
SWOT Analysis
•High quality and eco-friendly products.
•
•WEAKNESS
•Experience and skilled employees are not in right
position because of ineffective allocation.
•Decision making will be delayed because of long
procedure.
•In certain situations centralized management is
followed.
•Marketing of products is given less importance.
•Adaptability towards change is low.
•No diversification of business.
•
 SWOT Analysis
•OPPORTUNITIES market requirement of Indian market.
•Continuous innovation of products. •THREATS
•Bosch can foray into other line of business as it •Increase in competition.
has a good brand image.
•Too many substitute products available in the
•It can produce new machineries using high market.
technology.
•Brand image being diluted due to entering into
•Potential to grow in power tools, packaging and many products.
security systems.
•Growing bargaining power of companies.
•It can produce more economical and eco-
•Continuous cost pressure.
friendly products.
•It helps to compete with other companies
•Quick cost effective adaptation of product to
 • Bosch Ltd incorporated,

1951
enters into technical,
financial collaboration with
Robert Bosch GmbH under 2000
Bosch Timeline
•Jaipur plant comes on stream, works to develop injection pumps.

trademark of MICO
• Bosch sets up first facility
1954 in Bangalore. Starts with
sparks plug 2006 •Launch of inner lid pressure cookers; sets up new capacities in Uttarakhand & Coimbatore

1963 • Parent enters packaging

machinery business 2006-2008 •Starts supplies to Suzuki for CRDi engines. Won numbers awards from Autocar India

1969 • Establishes roots in Nashik

with new facility 2008-2209 •Bosch brand rechristened as Bosch Ltd. “Tata Nano” made possible due to it supplying CRDi, ECU ystems

• Bosch enters power tools

1993 solutions with lawn and
garden equipment
2010 •Bosch Ltd brings ABS technology for first time in Indian PV & LCV segment

• Started focussing on
1990s developing newer 2012 •Bosch Ltd enters into newer South Easr Asian markets like Bangladesh. New plant commissioned in Goa

products like CRDi engines

by parent
Plant Locations in INDIA
Environment Conservation
ThankYou