Team Workaholic

Smarter to be success

Chandrashekar
Shilpashree
Arti
Anusha
Lokesh
Shivam
Ashok
Shiva Kumar
Pavan Y E
Prajwal
BOSCH
INVENTED FOR LIFE
 INTRODUCTION :

• Robert Founded the “ROBERT BOSCH ” in Stuttgart in 1886

• It was a small workshop with a staff of just two He started the company as
the “Workshop for Precision Mechanics and Electrical Engineering”

ROBERT BOSCH

November 15 -1886 “First Workshop”

• BOSCH is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart.
It is the world's largest supplier of automotive components.

• Bosch has more than 350 subsidiaries across over 60 countries and its products are sold in around 150 countries,
Bosch employs around 303,000 people

• And revenues of approximately 51.4 billion in 2011. In 2010 it invested around 63.8 billion in research and
development and applied for over 3,800 patents worldwide.

• In 2009 Bosch was the leader in terms of numbers of patents at the German Patent and Trade Mark Office (GPTO)
with 3,213 patentsIn India, Bosch is a leading supplier of technology and services in the areas of automotive and
industrial technology, consumer goods and building technology.

• Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering
and technology solutions.
 Vision

• Creating Value and Sharing ValuesIt’s

• Ambition is to enhance the quality of life with solutions that are both
innovative and beneficial
• We strive for sustained economic success and a leading market position
in all that we do
• In business we demonstrate social and environmental responsibility
• Bosch customers choose us for innovative strength and efficiency, for
Bosch reliability and quality of work

Mission
• Quality is our most valued asset
• Innovation today ensures businesses
tomorrow
• Customer orientation inspires customers
and associates
 SHARE STRUCTURE OF BOSCH COMPANY

• Robert Bosch gmbh (company) which holds 1% of shares

• BOSCH family which holds 7% of shares

• Robert Bosch Stiftung gmbh ( charity) which holds 92 % of shares

Brands of Bosch
Products/Services

• Home/ Professional Electric Tools

• Household/Farming/ Niche Appliances

• The Internet of Things

• Security Systems

• Energy Solutions

• Business Process Outsourcing (BPO)

• Cloud Computing/Software solutions

 BUSINESS SECTORS AND DIVISION IN INDIA
Automotive Technology

-Gasoline Systems
Consumer Goods
•Diesel System
•Power Tools
Industrial Technology
Chasis Systems Control
•Household
•Drive and Control
Appliances Energy and Building Technology
Electrical Drives Technology
•Security Systems
Starter Motors and Packaging Technology
Generators •Thermotechnology
⚫Engineering and IT
Car Multimedia Service Bosch Energy and Building Solutions

•Steering Systems

Automotive Aftermarket

Automotive Electronics
 SWOT ANALYSIS
Strength

1) Market share. Weaknesses

2) India Footprint.
3) Promotions. 1) Losing lead on OPPORTUNITY
4) Price gain technical expertise
5) Capability to continuously 2) Price anxiety 1) Latest technology and
improvement 3) Responsiveness low-cost advantage THREATS
6) Market Leader 4) Vending and 2) Growth of Automobile
7) Recognized Globally advertising industry 1) Duplication of
8) Strong Brand Image 5) Price Competition 3) Maintain enthusiasm part’s
9) Strong New Business and dedication 2) Increase in
Development team 4) Accomplish superior competition
10) Skilled work force worth service 3) Too many
5) Mutual trade needs to substitute
be survey products available
6) Little dispersion level in in market
urban.
 SUGGESTIONS

1) The distributers must provide some kind of gift or promotional stuff to the retailers so
that they can promote the product

2) The stock must be available

3) Small outlets must be considered important because they are the major source of sales of
small parts

4)The details of new schemes must be available to the dealer as any new scheme arrives.

5) It should expand its rural network coverage to widen its customer base.

6) Flexible pricing mechanism

THANK YOU
We value Your support and time