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LANDSCAPE
The evolution of tech in Pakistan
Computer Software
2,428,758
Other Services
539,972
Balance of Trade; by IT service type
Porter five forces model
Competitive Bargaining Power Bargaining Power Threat of New Threat of
Rivalry of Suppliers of Customers Entrants Substitutes
• High • No suppliers. • High Bargaining • Low Threat. • No true
competition. Power. • Initial capital substitutes for
• Low Switching • Customized required. IT products.
Cost. products. • Cost • Customized
• Many advantages for Products.
substitutes established
available for companies.
them.
Venture into IT industry
YES!!
Facts
Sector
Potential
• Offer
Sector substantial
Potential business
• International • Financial
Exposure Management
• Fully equipped • Business
Facts and technical and forecasting
Figures support teams • Web based
applications
• Exports $5 billion
• Size of industry
$6.5B
Opportunities/ Reasons to Invest