Unit –IV

Case Study
Artificial Intelligence in Agriculture Sector

Blue River Technology

The business model of blue river technology followed by Strengths, Weaknesses,
Opportunities, and Threats (SWOT) and Political, Economic, Social, Technological, Legal,
Environmental (PESTLE) factors are discussed here.

SWOT Analysis: The main elements of SWOT analysis are like strength, weakness,
opportunity, and threats.
Strength: Co-founder of the blue river technology has been used company strength for
developing niche types of market positioning. With the help of these strength, they have been
completely minimized their weakness. It has been provided to the company structure, rules, and
regulation, lastly facilitate to created strategies to overcome threats.
Weakness: Weaknesses of the company are coming from lack of financial, human resources,
successful experiences, and lack of physical resources such as land and building of the
company, dissatisfaction of customers through some products, replicated of company business
model, path records on environment taking care is not that much encouraging; some work wars
are there within the several types of department.
Opportunity: Expanding new market, increase standardization of the products means company
can reduce number of un-demanded products and services from the market and only focused on
most demanded products, expanding market size through customer preference; reduce the
market entry costs, and Adopting advanced technology.
Threats: Political decision, changes of government policies on agriculture, technology, and
environment, shifting of consumer preference, Local and national competitors, entry of new
agriculture technology-based startup, market price fluctuation, international market pressure,
governmental rules and regulations, day by day increasing bargaining power of customers and
suppliers, economic growth instability in the home nation, and failure in supply chain.

PESTLE Analysis: PESTLE analysis of the business shows the present situation and scenario
of the organization.
Blue river technology is working under the guidelines and policies of government as
considering environment benefits. The PESTLE analysis for blue river company is to estimate
external environment with assurances of product quality and safety.
Political Factors: Government regulation and policies — Regarding products and services of
the blue river technology, role of non-government organization, local government bodies,
continuous changes in government policies, taxation: will effect of total cost of business,
support of government (monetary and regulation helps), and government stability impact on
business activities.
Economic Factors: Gross domestic product of the country, rate of employments of the
domestic country. Foreign Exchange (Fx), inflation rate of the nation. Interest rates effect on
buying power of the consumer, Un-employment ratio of the country, and economic instability.
Social Factors: Consumer behavior toward products, social pattern, social trends, social
awareness. Blue river technology is use consumer centric solution; company has been more
customers oriented than product centric solution and Educational factors—hire talented peoples
in the organization.
Technological Factors: Advanced technology and innovation, use of social media for
promotional activity, blue river technology always improving their value chain structure, R and
D, use of machine learning and AI implementation of technology into society and rate of
technology acceptance in the nation.

Key partners Key activities Value propositions Customer relationships

• Hardware • Data collection • It facilitates • Provide
providers • Plant customer feedback result-oriented solution
• Cloud identification • Taking decision • Environment-based
computing using deep based on crop Farming
providers learning problems • Automation
• Pontifax AgTech • Development • Development of • Customization
• Texas University of software automated • Personalized help
• BASF Company • System of software machineries for • Provide end to end help
• The Stanford • Data analysis precision farming • Strong relation
Linear • Machine design • ML and computer develops between team
Accelerator • Technology vision applied in and farmer
Center (SLAC) improvement agriculture for Customer segments
solving the on-field • Farmer
• Digital globe • Industrial design
problems • Businesses (whose
• DuPont • Development of
automatic vehicles It helps for teaching looking automation)
• Adobe •
machines how to • Agriculture based
• Evolution
robotics farm helping farmer
Key resources Key channels
• Robotic based • Newspaper
see and spray • Letters
machine • Digital tools
• Software • Team for direct
• Cameras customer support
Cost structure Revenue streams
• Costs of • Sale of hardware
management system
• Software and • Software data-based
hardware platform
development • Additional services
• Machineries