EXAM GUIDELINES

ADVANCED 1—BOOK 4

Strategic Planning and

Entrepreneurship in Practice
Your classmates and you are going to write the book Strategic Planning and Entrepreneurship in
Practice. Each level will write a lesson of the book by answering the question from the lesson title. At
the end of the module, the teacher will put the lessons together to make your book. You are in charge of
writing Lesson 5, so you should answer the question: How do you know you are moving forward?

The exam has two parts:

1. Written Project
2. Presentation

Written Project
General Guidelines

• Answer the first question of the lesson you are writing. Advanced 1 students are in charge of Lesson 5.
• Remember: this is your book! It should reflect your experience with the Personal and Professional
Development topics studied.
• The written project should attract the readers’ attention! Use pictures, illustrations, diagrams, tables, or
any visual aid that can make the book more appealing.
• No book is written without research. Read other books, articles, pieces of news, watch videos,
or listen to podcasts that may help you develop the topic. Don’t forget to list all your sources! It’s
perfectly OK to quote or to refer to other authors, but it’s not OK to simply copy other people’s work.

Guidelines—Advanced 1

Lesson 5: How do you know you are moving forward?

The goal of Lesson 5 is to answer the question “How do you know you are moving forward?”
You are supposed to work on some concepts and definition, then narrate a project you took part in
whose outcome was not as expected and consider what you could have done differently to reach the
expected outcome.

In order to draw a conclusion and answer the question, divide the lesson into four parts. For each part,
there are questions to answer. It’s important to have all four parts and to have all questions answered
in the written project. Watch the PPD video as many times as you need and read the texts in the book
to help you complete the project.
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 EXAM GUIDELINES
ADVANCED 1—BOOK 4

Part 1: Concepts

Research the following concepts:

• Strategy and tactic
• Strategic plan and business plan

Find articles, news, or any publication about the topic and report how other authors have
conceptualized these terms. Then tell us how these terms relate to entrepreneurship.

Language items: present perfect, past perfect, passive voice, reported speech, types of discourse

Part 2: Definition

How would you define the following concepts: checkpoint, assessment, and feedback?
When you have a plan, whether in personal or professional life, what is the importance of checkpoints,
assessment, and feedback?

Language items: present perfect, conditionals, types of discourse

Part 3: Narration—Case Study

Describe a project you took part in whose outcome was not as expected:
Analyze what was planned and the outcome achieved.
Analyze how the plan was carried out: Was there a clear and achievable goal? Were there checkpoints
and assessments? Was there appropriate feedback?
When did you realize the outcome would be different from the one you had planned?
What should you have done to reach the expected outcome?

Language items: present perfect, past perfect, conditionals, modals + perfect infinitive (should and
must), reported speech, types of discourse

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ADVANCED 1—BOOK 4

Part 4: Draw a Conclusion

Based on your experience, how do you know you are moving forward?
What is the importance of knowing that you are moving forward?

Language items: present perfect, past perfect, conditionals, types of discourse

When you finish writing, proofread the text. Pay attention to spelling, vocabulary appropriateness, and
sentence construction. Also, make sure you answered all questions and included all parts.

Evaluation

The project will be evaluated based on the following criteria:

• Research, design, and task completion: 2,5 points

• Vocabulary appropriateness and spelling: 2,5 points
• Grammar appropriateness and sentence construction: 2,5 points
• Language Items—present perfect, past perfect, passive voice, conditionals, modals + perfect infinitive
(should and must), reported speech, types of discourse: 2,5 points

Project Presentation

General Guidelines

• You will have 5 to 10 minutes to present the project to your classmates. Make it interesting!
• Adapt your written project to an oral presentation. That means less written text and more oral
explanation and visual aid elements.
• It’s always a good idea to bring pictures. You can also use memes to illustrate your presentation and
make it fun!
• Find proverbs, sayings, or quotations that relate to the content.
• Be creative! You may add videos, animations, or songs to your presentation.

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 EXAM GUIDELINES
ADVANCED 1—BOOK 4

Guidelines—Advanced 1

Lesson 5: How do you know you are moving forward?

The goal of the presentation is to have your classmates understand the path you took to draw
conclusions and answer the question. You don’t have to answer all proposed questions in the written
project, but make sure you cover all parts of the lesson that led you to answer the question “How do
you know you are moving forward?”

• Concepts
• Definition
• Narration—case study
• Draw a conclusion: How do you know you are moving forward?

When the presentation is ready, practice it before going to class! It’s always a good idea to practice what
you are going to present. In class, interact with your classmates’ presentations. Be ready to ask and to
answer questions.

Evaluation

The presentation will be evaluated based on the following criteria:

• Overall performance: 2,0 points

• Pronunciation and intonation: 1,5 points
• Grammar and vocabulary: 5,0 points
• Register and task completion: 1,5 points