TEAM STRUCTURE

A project team is a team whose members usually belong to different groups, functions and are
assigned to activities for the same project. A team can be divided into sub-teams according to need.
Usually, project teams are only used for a defined period of time.
Team structure consists of the persons involve in creating the contents of the project. Team structures
may differ, depending on the organization or type of work involved. Below is an example of a team
structure.

1. Team Manager – or Content Strategist sets priorities, communicates with the executive team at
the same time contributes/creates content. Keeps the team organized and motivated.

2. Editorial Manager – implements the strategy. Maintains an editorial calendar and hires/guides
content writers and content producers (video and audio creators) and designers.

3. Content Curator – inputs ideas into the organization by searching the Web for any interesting
news, developments and resources, regularly watching and listening for information and filtering the
best material.

4. Content Syndicator – does the process of sharing out the content with third-party sites or in social
media.

5. Analytics Expert – constantly looking at data to determine what is working. Checking whether
the content is meeting the objectives and goals of the site and determining the reaction of the visitors
or viewers.

6. Website Manager – organizes and puts the contents onto the website, or uploads it to YouTube,
or syndicate podcast on iTunes. Makes regular updates, monitoring, and assessment to ensure the
website’s functionality and performance.

The following positions may be combined with other positions:

Writer – writes long or short form content. Maybe a staff or a hired copyrighter.
Editor – edits the work of the Writer. May be a freelance or staff.
Producer – creates video and audio. May be a freelance or staff.
Designer – creates and lays out visual content. May be a freelance or staff.