The diction in The Dynasty on 34th Street is significant for the storytelling.

This is highlighted by the

words “won’t find silk uniforms, million dollar contracts” and “The kind you won’t always find in your T.V
Guide” which shows the contrast between the game of basketball and the game of basketball that is on
television. The use of slang such as “Jamming the hoop” and “Crashing the boards” further emphasizes
the tone of authenticity in the basketball that is not shown on television. The frequent use of the word
“Dynasty” relates to the deep legacy and integrity that lies within the basketball that comes from 34 th
Street. This further demonstrates the distance between “real basketball” and “basketball on TV.”
Additionally, the short snappy sentences give the reader a sense of urgency that you are drawn into by
the frequent use of the word “you” and references to your senses such as “Your hand. Your eye. And
your feet.” Which could be interpreted as the similar sensation that one would get from playing
basketball. As we can see from the above, this use of diction challenges your perception of basketball by
detaching from “basketball on TV” and creates a sense of authenticity and a more relatable form of
basketball by using slang. The ad then uses the word “you” to draw you into the game of basketball and
invites you to take on the challenge of becoming a real and authentic basketball player. 90%

The colour scheme and the slogan are used to inflict a tone of mystery and a sense of curiosity. This is
demonstrated by the black and yellow stripes on the shoe and the broken asphalt in the background
symbolising danger and or unobtainability. This relates to the slogan “Still crazy after all these years”
which describes how this shoe is designed for people who embrace danger. Besides this, the ad
challenges the viewer's lust for danger by saying “Definitely not for everyone.” This is further
emphasised by the pristine state of the shoe contrary to asphalt, demonstrating a toughness so great
that even asphalt cannot handle it. This correlates with how the colour scheme symbolises the
dangerous nature of the shoe and that in order to utilise this shoe you must be crazy. This form of
appeal creates a sense of mystery and makes the viewer question. How can a shoe be so crazy that it is
not suited for everyone? How can a shoe be tougher than asphalt? This evokes a sense of curiosity that
Nike has purposefully created to give the viewer an incentive to buy the shoe and find out for
themselves.

The use of composition, lighting, and chain appeals with ethos to establish the message. This is
demonstrated by cropping the girl leaving only her face her hands and a chain in frame. This symbolises
the restricted environment that she lives in. The light is then used to show how there is a future
awaiting outside on the right of the picture and that there is an impending darkness awaiting her on the
left. The chain symbolises how she is tied to the norms of society and that she must be let free to escape
the darkness and be free in the light. Furthermore, the use of blur in the background emphasises in a
literal sense that her future is blurry while she is within this set of societal norms. This use of
composition, lighting, and the chain gives the viewer empathy and the desire to let her free from the
chain and restrictions. This correlates with the message conveyed by the ad's slogan and text which
portrays all the benefits she will get from being allowed to play sports. This is demonstrated by the
text’s use of anaphora listing a multitude of opportunities that she will achieve “if” she is simply allowed
to play sports.