Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

ECT

PABLO ESCOBAR

“SOLO PUEDE HABER UN REY.”

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

EL CARTEL TRADING
LOGO PRESENTATION

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

WELCOME

Welcome to our logo presentation! Today, we're excited to unveil a

design that perfectly encapsulates the spirit of your trading and
stocks school. Our team has worked diligently to craft a logo that
strikes the ideal balance between modern sophistication and classic
allure, drawing inspiration from Mexican gang aesthetics while
maintaining a peaceful approach. We look forward to sharing our
creative journey with you and showcasing how this logo embodies
the essence of your brand. Let's dive in!

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

CLIENT'S VISION AND BRAND REQUIREMENTS

The client envisions a logo that harmoniously blends contemporary and classic elements,
drawing inspiration from the aesthetics associated with Mexican gang culture while
maintaining a peaceful and professional approach. Key brand requirements include:

Style Harmony: The logo should strike a balance between modern sophistication and
classic allure.

Mafia Touch: The design should evoke the mystique and allure associated with organized
crime, reminiscent of a classic mafia logo.

Mexican Gangster Films: Drawing inspiration from Mexican gangster movies, the logo
should capture the spirit and visual motifs associated with these cinematic works.

Tattoo Influence: Explore the tattoos commonly found on the bodies of gang members
(such as the rose and three dots) as a source of inspiration for the logo design.

Peaceful Approach: Despite its association with a stock market context, the logo should
convey a sense of peace and tranquility, highlighting the team's strength and their
laid-back attitude towards practicing the stock market.

The client seeks a logo that is unique, memorable, and effectively captures the essence of
their brand, creating a distinct visual identity for their trading and stocks school.

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

LOGO PROPOSITION
DESIGN CONCEPT EXPLAINED

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

Figure Of Pablo Escobar

LOGO DESCRIPTION

In this distinctive logo concept, I've artfully incorporated the iconic

figure of Pablo Escobar, elegantly rendered in a timeless black hue,
harmonizing seamlessly with a contemporary and refined
typographic treatment for the logotype. To further enhance the
logo's symbolism, I've integrated an upward-facing arrow within the
negative space at the base of the figure, symbolizing the dynamic Upward-Facing Arrow
world of stocks trading.

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency Dimanche,

COLOUR PALETTE

Our color palette draws inspiration from Mexican

mafia aesthetics, encapsulating their essence in a
concise selection: 13213#C (MIDNIGHT BLUE)

Primary Color: 333333# (Charcoal Black)

Represents the timeless elegance and secrecy 333333# (CHARCOAL BLACK)

associated with the mafia.

Secondary Color: 13213#c (Midnight Blue)

#FCA311 #E5E5E5
Symbolizes the deep, mysterious underworld of (TANGERINE) (LIGHT GRAY)
organized crime.

Accent Color: #fca311 (Tangerine)

Injects boldness and confidence reminiscent of the

mafia culture.

Neutral Color: #e5e5e5 (Light Gray)

Provides balance and reflects the duality of their

existence.
This palette captures the intrigue and allure of the
Mexican mafia, creating a visually captivating design
for your brand.

Fouad Atia
Septembre 2023 Bluetoon Branding Agency

TYPOGRAPHY
Headlines sub headlines: coconat typeface Body Copy: Montserrat

A, B, C, D, E, F, G, H, I, J, Pablo Emilio Escobar Gaviria, conocido como "El Señor de la Droga," fue uno de los
narcotraficantes más infames en la historia de Colombia. Su ascenso al poder, controlando

K, L, M, N, O, P, Q, R, S, gran parte del tráfico de cocaína en el mundo, lo convirtió en una figura legendaria y
controvertida. A través de su imperio criminal, Escobar amasó una inmensa fortuna y

.T, U, V, W, X, Y, Z mantuvo una lucha violenta con las autoridades durante años. Su vida y legado continúan
siendo objeto de fascinación y debate en la actualidad, recordándonos la complejidad de
su historia y su impacto en Colombia y el mundo entero.

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

LOGO APPLICATIONS

Business Card

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

LOGO APPLICATIONS

Coffee Mug

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

LOGO APPLICATIONS

Apparel

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

LOGO APPLICATIONS

Website Favicon

Fouad Atia
Dimanche, 10 Septembre 2023 Bluetoon Branding Agency

THANKS FOR WATCHING

Fouad Atia