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8. Metode peneletian The study conducted is based on secondary data analysis of the
Indian companies that are making active contributions to CSR in
the Indian context. A desktop search was done to establish the top
100 companies with CSR spending in the last five years. The
companies were then further classified as Manufacturing and
service sector companies. Out of the total population, we analyzed
a sample of thirty-seven organizations for five years starting from
2014 to 2018 across diversified industry sectors, which are active in
CSR contribution to society. The data is collected from the desktop
survey from Bloomberg terminal, the company’s annual reports,
and CSR reports published by individual organizations
9. Hasil pembahasan H1: The results of the hypotheses tests are summarized in Table 2.
Model 1 and Model 2, respectively, estimate the relationships
between CSR & ROA and CSR& EPS. Both the models confirm the
significant and positive relationships. Model 1confirms the positive
and significant association between CSR spending and ROA
(β=0.038, p<0.05) with an R-square of 84.04%. similarly, model 2
confirms the positive and significant association between CSR
spending and EPS (β=0.041, p<0.05) with and R-square of 92.08%.
hence, Hypothesis H1 is accepted for the manufacturing sector
organizations according to the results presented by the fixed effect
method.
H2: Moderating effect of CEO power between the association of
CSR spending and ROA & CSR and EPS are estimated using Model 3
and Model 4, respectively (Table 2). Model 3 has a significant
moderating effect of CEO power on the relationship between CSR
spending and ROA (β=2.0, p<0.05) with an R-square of 84.04%.
Similarly, Model 4 shows a significant moderating effect of CEO
power on the relationship between CSR spending and EPS (β=3.6,
p<0.05) with an R-Square of 92.09%. Hence hypothesis H2 is
accepted.
10. Kesimpulan dan In the light of the above-captured Table (Table 2) and its related
Saran examination of each hypothesis, it is observed that CSR positively
affects the Firm performance of the Organizations in the
Manufacturing Sector in India. Finally, for the Manufacturing
sector, the CEO power does play a moderator in the association of
CSR and Firm Performance (Both ROA and EPS). Based on the
findings in the study, we recommend the following measures to
improve the CSR spending and thus the Firm performance of the
Organizations in the Indian Scenario. CEO of the Manufacturing
sector companies should promote the CSR spending in the
organization, which in turn can improve the society on the whole
and would be economically beneficial for the organization. Second,
firms should consider the community needs where they operate
their business activities and develop a rational approach to solving
their issues. Thirdly, the Govt of India should develop strict
measures to monitor the real usage of CSR spending and its effect
on the general society and make some policies to lure the CEO of
the companies to make some healthy contributions in the field of
Corporate social responsibility