Report

Independent
Perfumes Market in
the Gulf Cooperation
Council (GCC).

Aug 2023
All rights reserved © OCEANX
1
Table of Contents

03 Introduction and
objective

04 Outlook of the perfumes market

in the GCC region

05 Executive Summary

08 Methodologies

09 Study results and analysis

22 Recommendations and suggestions

24 About Almajed for Oud

26 About Perhaps

2
Introduction
Perfumes represent one of the most popular
products among the citizens of the Gulf
Cooperation Council countries. It is also a distinctive
feature and mark, usually for families and individuals,
costing many of them hundreds or thousands of
dollars annually, which makes the market famous for
either mainstream perfume companies’ products
or independent ones (independent stores that did
not reach the rank of well-known brands or sold
by independent sellers) a promising market that
requires and deserves to be researched and studied
to identify available and potential opportunities.

Objective
Reviewing the size of the perfumes market in the
GCC, whether mainstream or independent, and
analyzing consumers’ relationship and behavior
towards the perfumes market in the GCC countries,
through a set of measurements and criteria for
customers such as gender, age and income rate, in
addition to the reasons for purchasing, whether from
mainstream or independent stores/sellers.

3
An overview of the
perfumes market in
the GCC countries 1

The preferences of consumers vary considerably when

choosing their preferred perfumes, and between the Arab
and international mix, purchasing decisions are complex.

The Gulf perfumes reached a size of $ 2.5 billion in 2022,

and it is expected to reach $3,145 billion by 2028, with an
annual growth rate of 8.7%.

Unisex perfumes dominate the perfumes market in the

GCC countries, accounting for 48.1% of the total market,
followed by women’s perfumes with a percentage of
(27.9%) and men’s perfumes with a percentage of
)24.1%(.

The Kingdom of Saudi Arabia leads with a percentage

of 68.9% of the total market, followed by the United
Arab Emirates with a percentage of 16.9%, and Arabic
perfumes account for 68.5% of the total market, followed
by French (international) perfumes with a percentage of
23.4%.

2.5$ Billion
USD
Size of the GCC perfumes market

4.7%
KW

16.9%
UAE

68.9%
KSA

4
‫س‬

Executive
summary

43.9$
billion USD
The global perfumes market size in 2022

The independent perfumes market accounted for 47% of

the total volume of the perfumes market in the world in
2019, according to Euro Monitor, and major international
perfume companies tend to acquire some independent
perfume companies or carry out a M&A (merging and
4
acquisition) process.

While there is no standard or criteria for measuring the size

of the independent perfumes market in the GCC countries,
despite the large size of the perfumes market, which
amounts to ($ 2.5 billion) and with an annual growth rate
twice the global growth rate, as the growth of the perfumes
market in the Gulf is estimated at 8.7 annually (according to
the IMARC group and Modor Intelligence), 1

While the global growth rate reached 4.3% annually. In

addition to the wide spread of independent perfume sellers
as a type of informal economy, whether these independent
sellers have commercial records or not, or they own shops
on the ground or not.

5
‫س‬

Copied perfumes in the

United Arab Emirates

120K 33 million
dirhams
perfumes confiscated

Noteworthingly there is a phenomenon of selling copied and pirated perfumes

which is copying famous brand perfumes by some independents (which is an
illegal phenomenon widespread in the Gulf market), however, there is a statistic
on the size of what could be monitored from this market that gives us a glimpse
of the extent of the large size of the independent perfumes market in the GCC
region. The number of counterfeit perfumes that were confiscated from the UAE
market reached 120,000 at a value of 33 million UAE dirhams, equivalent to 9
million US dollars (Department of Economic Development - UAE, 2019).

This number indicates the huge size of the independent perfumes maket in the
GCC countries, as this number is the value of counterfeit perfumes confiscated
in the UAE only. This number represents a small part of the independent
perfumes market in the United Arab Emirates, not to mention the rest of the
Gulf Cooperation Council countries.

This may indicates that the size of the independent perfumes market in the
GCC countries compared to the overall size of the perfumes market may
exceeds the global percentage of the independent perfumes market (which is
47%).

2.5 liters per capita in SA
Comparison of the
300 ml per capita in Eur
annual per capita
consumption
rate of perfumes
between Saudi
Arabia and Europe

The annual consumption rate of perfumes in the Kingdom

of Saudi Arabia was monitored at approximately 2.5 liters
per capita, compared to 300 ml per capita in Europe (more
than eight times per capita compared to consumption in
Europe).

6
‫س‬

In this report, we conducted a survey

of consumers’ relationship with the
independent perfumes market in the GCC
region to discover the following elements

Reasons: why people
buy from independent
perfume shops and
retailers (the term
“Indies” is used
henceforth in the
report).
How does the amount
and frequency of
purchases differ
between mainstream
stores or well-known
brands (the acronym
MSS will be used
henceforth in the
report to refer to
mainstream shops) and
independents?
Variables and factors
that affect purchasing
behavior, whether
they are demographic
(age, gender, etc.),
or psychographic
(personalities or
personal traits based
on the respondent’s
lifestyle, etc.)

Purchasing
GCC = perfume every
two months
Western Countries = per-
fume every six months perfumes
in the Gulf
countries
compared
to Western
countries
The average purchase of perfumes in Western countries is
estimated to be once every six months, while in the GCC
states about once every two months at least.

The results indicated an almost equal number of purchases

between MSS and independents, while both demographic
and psychographic factors play a role in consumer behavior
according to the variables and contexts that we will elaborate
on in the analysis.

This is being said, this report shed lights on the importance

of utilising the independent perfumes market, foster it, how
it can be regulated, and how it can grow through investment.
This is all can be reached by providing a sustainable
ecosystem for this sub-market, and consider it as a building
stone from which the Independent dealers, mainstream
shops, governing and legislative bodies, the whole fast
moving consumer goods (FMCG) sector, as well as other
SMEs, startups, and entrepreneurs can benefit from as it will
be discussed in the recommendations section.

7
Methodologies and key terms

The study uses a mixed-methods approach by mainly

using survey data and combine it with qualitative in-
depth interviews.

Random sampling approach was used for the survey,

amassing 430 respondents across the GCC countries,
with the survey being finalised after assuring reaching
saturation and assuring that every demographic (age
group, gender, etc) and psychographic (Personas
depending on the nature of the respondents’ lifestyle,
life aspirations, value system, and the imperatives of
their socioeconomic situation) is being represented
properly.

A dozen of qualitative in-depth interviews were

conducted to help to further understand the
correlations found in the survey and to get to know
the causations and motives behind the survey
findings. Hence, the qualitative in-depth interviews
were not applied on a full-scale but proportionately,
as their purpose is just to interpret the survey
findings.

Key terms:

MSS: Mainstream Indies

Shops
famous global brands, in
addition to regional and local
brands which became firmly-
established and widely-known
in the market.
Independent perfume
shops and sellers which
didn’t reach the level of
mainstream shops.

8
Perfumes
Analytics (Overall)

• 5 or less %53 Annual purchase

• 6-12 %35 frequency:
• 13-24 %5
• 25-36 %5
• 48-37 %0
• Over 48 %2

Reason to
• Higher quality %9 purchase from
• Easy interaction %19 Indies:
• Cheaper prices %51
• Rare Perfumes %21

Monthly
purchase
• 1 or less %89
frequency from
• 3-2 %9
mainstream
• Over 5 %2
shops (MSS)

Monthly
• 1 or less %93 purchase
• 3-2 %2 frequency from
• 5-4 %2 Indies
• Over 5 %2

9
Analysis:
Gender

Female
Annual purchase frequency

• 5 times or less: % 14 %64

• 6-12: 64: % 64 6 - 12
• 13-24: %7
• 25-36: % 14

Males
Annual purchase frequency
%72
• 5 times or less: % 72 5 times or less
• 6 - 12: % 21
• 13 - 24: %3
• Over 48: %3

Compared to their male counterparts, Females tend to

purchase more perfumes annually with 85.7% purchasing
more than 6 perfumes annually, while Males are only counting
for 27.6%
85.7% 27.6%

Insights from
The main reason behind this is that females are more interested qualitative
in changing and diversifying the perfumes they use compared to
their male counterparts, while males tend towards sticking with
in-depth
the tried and trusted options. interviews

Another reason behind this difference between male and female

respondents (as per the in-depth qualitative interviews insights)
that is due to psychological differences and social expectations
and perceptions of each gender; as males are perceived to be
more psychologically stable compared to females, and they seek
to match this expectations and perceptions, thus not changing
much the sort of perfumes, clothing, and even their styles of
haircuts, trimming, and hair colour compared to females.

10
 01
Favourite shop

Males

%17 %17
%14
each
each
%7
%3

ASQ Faces Ajmal Almarshood No particular

Alhawwaj Paris Gallery favourite
Rassasi Amor
Sephora Vavavoom
Aliazeera Oud Elbaraka
Females

%21 %21

%14 each %14

%7

Faces Bassem Blooming’s Sephora No particular

Alqassem Dale Ajmal favourite
Junaid
Vavavoom

There is no particular shop which exceeds the 20%

mark among males, while there are stores which
exceeded this mark among females, which suggests
lack of brand loyalty among males compared to females.

These findings support studies which found that

women are more inclined to develop brand loyalty and
be attached to certain consumer goods (Solomon,
2014).

Insights This can be traced to the societal complexion and the

form of interactions in the GCC societies where females
mostly befriend females and males mostly befriend
males. Then, females are more triggered by their
peers’ word of mouth (WOM) unlike males, and tend to
purchase from shops their friends are purchasing from,
as a result females are more inclined to develop brand
loyalties compared to their males counterparts.

11
 02
Rate and reasons to purchase

Monthly purchase frequency from MSS

Females Males
1 time or less 100% 1 or less 83%
2-3 14%
Over 5 3%

Monrhly purchase frequency from Indies

Females Males
1 or less 93% 1 or less 93%
2-3 7% 4-5 %3.5
Over 5 %3.5

Females show more frequency to purchase from Indies

compared to MSS.
Males purchase more monthly from MSS compared to females.
Males monthly purchase frequency is a bit lower than females
(6.9% vs. 7.1%), however, when they do they tend to purchase
more in terms of quantity.

Insights Males are purchasing more for two reasons

they are supposed to be the ones who tend to

purchase gifts for others (Gift Culture in the GCC
region).
they are the ones who test more perfumes to
engage in independent perfumes trading.

Reason to
purchase from %50
Indies:
%40
Males
%30
Females
%20

%10

%0
Easy Cheaper Rare Higher
interaction price perfumes quality

Easy interaction matters more for females compared

to males, Rare perfumes matter more to females
compared to males, while Cheaper prices and higher
quality matter more to males.

12
Analysis:
Age groups

Less than 21 years old

Annual purchase frequency Five times or less annually 100%

21-25 years old

They tend to purchase more frequent annually, but with
less quantity, which means they purchase perfumes
in different intervals due to the fact that they are not
financially competent to purchase more in lesser
intervals as indicated by qualitative in-depth interviews.

Annual purchase frequency 12-6 100%

Reason to
purchase
from Indies

40%
Rare perfumes

60%
Cheaper prices

Insights

The respondents in this segments are Their strive for rarity is nascent, and is They also fall within the “new money”
looking for both rarity and affordability, almost 3 times more than the average, segment, as they get paid out of
as well as purchasing 1 or less per which can tell that they are looking to sudden after being dependent on their
month. This, combined with previous stand out in their surroundings and families and want to purchase more
data, can show that they have more leave an impression or brag about their to reach a level of self-actualization,
appetite to purchase compared to taste, or to reach social mobility to a which can be related to self-completion
other segments, but due to the fact higher socioeconomic class. theory and rites of passage.
most of them being either newly-
employed, unemployed, or students,
their financial resources are limited, and
this holds them back from purchasing
more, not because they are not
interested.

13
 26-30 years old

The annual purchase frequency of this segment is

within the average, from 13-24 times annually.

Annual purchase frequency 5 times or less 57%

6-12 times 29%
13-24 times 14%

Favorite shop Sephora 14%

No shop exceeded the 15%
barrier Junaid 14%
Vavavoom 14%
Paris Gallery 14%
ASQ 14%
Al Jazeera 14%
No favorite shop 14%

Reason to
purchase from
independents

14%
Rare perfumes

86%
Cheaper prices

Insights

Marketing opportunity: They are more inclined
In-store marketing towards Cheaper price
campaigns. and less inclined to Rare
perfumes compared to the
21-25 segment.
They are also more inclined
to purchase from MSS
compared to the 21-25
segment, which tells us that
this is the age group in which
customers begin to develop
brand loyalty towards
perfume shops (whether
MSS or Indies). This segment
is the easiest to convert to
be loyal customers.

14
 31-35 years old

They tend to purchase more in terms of

quantity compared to other segments, but their
frequency are almost within the average.

Annual purchase frequency 5 times or less 58%

times 6-12 21%
times 13-24 5%
times 25-35 11%
Over 48 5%

Monthly purchase frequency One time or less 84%

from MSS
times 2-3 16%

Monthly purchase from Indies One time or less 95%

More than 5 times 5%

Favourite Shop Faces 36%

This segment have some MSS
which they already developed Blooming’s Dale 11%
loyalty towards. ASQ 16%
Ajmal 11%
Al Rashood Amour, Oud Al Baraka Al Rasasi 20%
No favourite shop 5%

Reason to purchase
from indies

16% 11%
Higher quality
Rare perfumes

32%
Easy interaction
42%
Cheaper prices

Insights

This the most diverse It is the hardest and most

segment in terms of reason
to purchase from Indies.
saturated segment to target
by age group, but they can be
targeted by socioeconomic
class or the Occupation/
lifestyle they are practicing.
15
 36-40 years old

They fall within the average (purchasing 5 times

or less annually), but they are less interested in
purchasing more quantity.

Annual purchase frequency times or less 5 50%

times 6-12 50%

Monthly purchase from MSS One time or less 75%

times 2-3 25%

Monthly purchase frequency One time or less 100%

from Indies

Reason to purchase
from Indies

25%
Easy interaction

40%
Cheaper prices 25%
Rare perfumes

Insights

They are more sensitive to price
compared to the 31-35, but less
sensitive than the other 3 younger
segments, their percentage is a little
bit below the average.
They tend to purchase more
frequently and in terms of quantity
from MSS compared to Indies, as
they might be less inclined to try new
things and they are more inclined to
stick to the tried and trusted options.
They care more about rarity
compared to both the 26-30 and
the 31-35 segments, which tells that
they are reaching a level of maturity
in their jobs and are interested to be
unique compared to their juniors and
subordinates.

This segment alongside the

segment younger than them (31-
35) are the two hardest segments
to attract, hence, a more detailed
research on these segments is
needed. Their gender, occupation,
socio-economic class, and their
lifestyle and nature of their jobs
can be the deciding factors in
determining how to target these
two segments.

16
 Over 40 years

This segment purchases perfumes 6 times or

more for a 40%, which is less than average.

Annual purchase frequency 5 times or less 60%

6-12 times 40%

Monthly purchases frequency One time or less 100%

from MSS

Monthly purchase frequency One time or less 80%

from Indies
4-5 times 20%

Reason to purchase
from Indies

20%
Easy interaction

40% 20%
Higher quality Cheaper prices

20%
Rare perfumes

Insights

In general respondents over 40 They become less interested in They care more about the
years-old think about saving showing off, and their appetite quality of the perfume more than
money more for themselves or for shopping decrease as they anything else (4.3 times more
for their children. As they have grow up. Lastly, they go out than the average).
more responsibilities compared for shopping centres less than
to younger segments. younger segments, hence
they are less exposed to such
merchandises.
They purchase more from
Indies in terms of frequency and
quantity compared to MSS.
This segment is very tricky to
attract, as they already tried
many products so far in their lives,
and they mostly develop their
own tried and trusted option(s)
over the time, which requires a
specially designated marketing
campaigns to them with a careful
approach.

17
Reasons to purchase
from Independents

01
High quality

Insights

Half of them with high-income, which suggests that people with high income and highly-ranked
positions are the primary segment for quality perfumes.

The price does not matter for them as much as the quality, unlike people with relatively lower
income who prefer easy interaction.

They purchase more in terms of quantity but less in terms of frequency, which tells again they are
not inclined to purchase perfumes if they don’t percieve them to be of high quality.

They are willing to purchase more from Indies compared to MSS, as they are more interested in
bespoke and not mainstream perfumes.

Gender Age group

Males 100% 31-35 years old 50%

Over 40 years old 50%

Occupation Income

General employees 50% Low 25%

Managers 25% Middle-high 25%

Financial Sector jobs 25% High 50%

Annual purchase frequency Favourite shop

5 times or less 50% ASQ 50%

6-12 times 25% Sephora 25%

Over 48 times 25% No favorite store 25%

Monthly purchases Monthly purchase

frequency from MSS frequency from Indies

One time or less 75% One time or less 50%

2 - 3 times 25% 4-5 times 25%

More than 5 times 25%

18
 Send

Total 160.99s.r

02
Easy interaction

Insights

People in Educational jobs are more inclined to purchase from Indies due to easier interaction,
this inclination has to do with the fact that their jobs’ nature requires processing a huge amount
of information which may cause an information overload.

Generally they are purchasing less in quantity than people who prefer high quality, but they are
purchasing more frequently.

They have no favorite shop which exceeds the 25% mark.

They have a marginal preference for MSS compared to Indies, which suggests that Indies shall
improve and simplify their interaction with their clients when it comes to advertising, offering
and showing, selling points and payment methods, and delivery.

Gender Age group

Males 50% 31-35 years old 75%

Females 50% 36-40 years old 12.5%
Over 40 years old 12.5%

Occupation Income

Education 37.5% Middle-low %5.26

Engineering 12.5% Middle %52
Managers 25% Middle-high %5.21

Law 12.5%

Financial 12.5%
sector jobs

Annual purchase frequency Favourite shop

5 times or less 62.5% Blooming’s Dale 25%

6-12 times 12.5% Ajmal 25%

25-36 times 25% Vavavoom - ASAQ 12.5%

Oud Al-Baraka
Faces (Each)

Monthly purchases Monthly purchase

frequency from MSS frequency from Indies

One time or less 87.5% One time or less 100%

2 - 3 times 12.5%

19
 03
Rare Perfumes

Insights

Consumers differentiate between high quality perfumes and

the scarcity of the offered perfumes by Indies. As rarity does
not necessarily imply high quality. On the contrary, rarity
could be reached by perfumes with cheaper prices or lower
quality.

Gender Age group

Males 56% 21-25 years old 33%

Females 44% 26-30 years old 11%
31-35 years old 33%
36-40 years old 11%
Over 40 years old 11%

Occupation

General employees 22%

Senior positions 22%
Law 33%
Managers 11%
Unemployed 11%
120 s.r

04
Cheaper prices

Insights

Males are more sensitive to price compared to females, which

is due to the perception that they are less emotional when it
comes to purchase decisions.

Gender Age group

Males 73% Less than 21 years old 14%

Females 27% 21-25 years old 9%

26-30 years old 27%

31-35 years old 36%

36-40 years old 9%

Over 40 years old 5%

Income Annual purchase frequency

Low 41% 5 times or less 63%

Mid-low 32% 6-12 times 32%

Middle 9% 13-24 times 5%

Mid-high 5%

High 14%

20
Income
category
01 Low income

Annual purchase frequency Reasons to purchase from Indies

5 times or less 53% Cheaper prices 60%

6-12 times 40% Rare perfumes 33%

13-24 times 7% Higher quality 7%

02 Mid-low income

Easy interaction matters more to this segment, compared to the previous segment, while
cheaper prices matter less for this segment compared to the previous segment.

Annual purchase frequency Reasons to purchase from Indies

5 times or less 38.5% Cheaper prices 38.5%

6-12 times 46% Easy interaction 38.5%
25-36 time 15.5% Rare perfumes 7.7%

03 Middle income

Easy interaction matters more to this segment, compared to the two previous segments.

Annual purchase frequency Reasons to purchase from Indies

5 times or less 80% Easy interaction 40%

6-12 times 20% Cheaper price 20%
Rare perfumes 20%

04 Mid-high income

They are looking more for quality compared to previous segments.

Cheaper prices don’t make an issue for them compared to previous segments.

Annual purchase frequency Reasons to purchase from Indies

5 times or less 80% Rare perfumes 40%

13-24 20% Higher quality 20%
Easy interaction 20%
Cheaper price 20%

05 High income

They are the only segment which care much about higher quality compared to other
segments.They purchase more quantity of perfumes annually than other segments.

Annual purchase frequency Reasons to purchase from Indies

5 times or less 40% Cheaper price 60%

6-12 40% Higher quality 40%
Over 48 20%

21
Recommendations

A reliable
comprehensive platform
A reliable universal platform for Indie sellers
is needed. This platform may contain both
Indies and MSS products, but its main
purpose is to serve the Indies.
This will benefit both the Indies, MSS, and
governmental regulative bodies. On the Independent
shops level
it will benefit the Indies as it will provide
them with a safe and reliable selling point,
where they will have their business fully
licensed and authorised.

On the MSS
(mainstream shops)
mainstream shops will benefit from having
such a universal platform for Indies as it
will help them to takeover some of the
successful Indies or purchase the intellectual
property of some of the successful Indies’
products (as the MSS are doing in the more
developed and mature markets). Moreover,
having such universal platforms for Indies
will help MSS combat the perfume-piracy
phenomenona and protect their products
from being cannibalised by copied and
pirated perfumes.

On the regulative bodies level

It will benefit the governmental regulative
bodies, as it will give them obvious indicators
about the size and the nature of this
Independent market which will help to layout
suitable regulations for it and protect all
parties involved.
If this is done properly it will help to launch
similar platforms for Indies in other business
activities and regulate and decrease the
busineseses taking place within informal
economy.
As a result regulative frameworks will be
already in place in order to be applied to
other forms of Independent businesses
(while considering the differences between
the businesses in question).

22
Focused data
collection and analysis
Collecting consumer data
with the aim of building social
network analysis (SNA) and
link charts based on how
consumers are related to each
others and the size of the
influence among consumers
over their peers.
Further
deep-dive
research
Conducting further in-depth
(deep-dive) research to further
discover the nature of every
category and segment will
be beneficial, such as further
discovering the behaviors,
motives, and purchase patterns
of people from a specific age
group or people from a specific
socioeconomic class, lifestyle,
or job nature.
This will help to identify the
main influencers among
consumers, which will result
in having the opportunity
to target the influencers by
promotional messages and
special loyalty offerings so they
can attract more and more
consumers.
Promotional and
advertising
actions
Direct promotional and
advertising actions towards
every category/segment
differently according to their
behaviours, motives, and
purchase patterns.
23
 About
Al-Majed for
Oud Company 3

From an independent store to a large and famous brand in the GCC’s market

Al-Majed for Oud Company, which was founded in

1956 by Ali bin Othman Al-Majed, is considered one
of the important and pioneering companies in the
independent perfume industry in the Kingdom of
SaudiArabia, as the company has more than 65 years
of experience in both the Saudi and GCC market.

Al-Majed for Oud aims to be a focal point for the

oud and perfume industry in both the Middle
East and worldwide. Therefore, it has established
partnerships with the largest international aromatic
products development houses, and has created their
very unique distinctive products to satisfy the tastes
of their customers.

Al-Majed for Oud’s objectives

To be the first choice for oud
and perfume lovers in the
Kingdom of Saudi Arabia.
Promoting the Saudi heritage
by leading the perfume
industry and the oud trade
in the Middle East and the
world with an identity deeply
attached to Saudi Arabia and
its heritage.
Investing in corporate social
responsibility by building
relationships with NGOs,
charities, and governmental
entities.

Adopting digital transformation
by strengthening the presence
of their online stores around
the world.
Enhancing their position in
the perfume industry through
strategic partnerships and
alliances at the international
level.
Keeping up with the National
Transformation Program Vision
2030 by localising national
industries and supporting local
content.

24
Highlight numbers

4000 +200
Square meters area products
of Al-Majed factory manufactured,
complying with the developed, and
highest international selected from the
quality standards in finest imported
the manufacture and Ouds in the world
production of perfumes

+300 +1500 63%

selling platforms
around the Kingdom
of Saudi Arabia and
the Gulf countries
Employees who are is the percentage
considered to be of the sales of liquid
success partners perfume products for
in creating and both sexes out of the
marketing the company’s total sales
perfumes

Frequency of customer visits

1 visit 2 visits 3-5 visits +5 visits

25% 20% 40% 15%

Best selling perfumes

Oud Sina’ee Eilbrince Ranan VIP Prestige Ruby White Wood

ounce

‫عبارات سامية‬ Ma’ani Oud Arin Viola Black Secret

‫األسود‬

25
About
Perhaps 2

Perhaps is a leading multinational consulting

company established in 2018 operating in the GCC
region.
It is specialised in providing consultancy in the field
of marketing, media, corporate communication
and business development. We provide our
consultations based on comprehensive and in-
depth research and data with a focus on studying
consumer and audience behaviors.

Our services

Marketing Market Planning and

strategic planning research and data managing
analysis promotional
and awareness
campaigns

Public and private Planning and

training courses and managing media
workshops strategies

About market research and data analysis

We conduct quantitative, qualitative, and mixed-methods market research,

taking into account the combination of the most accredited and relevant
scientific and professional research methods and approaches, and presenting
them in the form of reports that include insights and in-depth analysis that
benefit institutions and business owners in building clear perceptions of the
most important indicators and procedures that should be followed, and the
opportunities, challenges, and recommendations that should be taken into
account for the success and development of their projects.

26
Sources and references

1- https://www.imarcgroup.com/gcc-perfume-market

2- Exclusive study from Perhaps

3- Exclusive study for Al Majed Oud

4- https://www.mordorintelligence.com/industry-reports/gcc-fragrance-a

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About Us
OCEANX for Business Solutions ia a Saudi consulting company established
in 2012 that provides consultative services to both government and private
sectors, through local and international expertise and competencies; OCEANX
built long-term relationships with its clients from various sectors through its
deep knowledge of the local market.

Our Services
Business Market Innovation Financial Management
Consulting Research Consulting Consulting Consulting
& Solutions Consulting & Solutions
& Data
Solutions

Market Research
Consulting & Data Solutions
The Market Research Department is one of OCEANX’s departments
that specialized in publishing reports and data in various fields, for the
government and private sector by using the latest scientific and global
methods in research and analysis.

The department has obtained accreditation from global organizations

in research and development fields, Which are the European ESOMAR
membership and the American Insights Association.

insight.oceanx.sa/reports

‫محي ٌـط من ال ُـحلول‬

Ocean of Solutions
@oceanxksa www.oceanx.sa info@oceanx.sa
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