Purposive Communication

Comm 01

Ethics in Communication
Chapter 1
 COMMUNICATION ETHICS

❑ creation and evaluation of

goodness in all aspects and
manifestations of communicative
interaction.
❑ human communication mediated
by communications technologies,
from print to radio, television, and
other advanced electronic media.
 COMMUNICATION ETHICS

DETECTING VIOLATIONS

SABI KO NA BARBIE, MALI EH!

 WHAT IS WRONG?

John has been arrested and charged with the

murder of his girlfriend, who was beaten
severely and left to die. While meeting with
his attorney, John discloses the fact that he
had murdered his previous wife seven years
ago, and hid the body. The attorney reported
this information to the police the next day.
 CONFIDENTIALITY

keeping of another person or entity’s

information private.
 ETHICAL PRINCIPLES

❑ Do not relay information that

was provided in confidence or
that was overheard in someone
else's conversations.
WHAT IS WRONG?
 FAKE NEWS

❑ deliberate disinformation or
hoaxes spread via traditional
print and broadcast news media
or online social media.
 ETHICAL PRINCIPLES

❑ Advocate truthfulness, accuracy,

honesty and reason.
 ETHICAL PRINCIPLES

❑ Do not lie, cheat, or deceive

anyone in any way.
WHAT IS WRONG?
 PLAGIARISM

❑ the practice of taking someone

else's work or ideas and passing
them off as one's own.
 ETHICAL PRINCIPLES

❑ Acknowledge the source.

WHAT IS WRONG?
 OFFENSIVE MESSAGES

The communication may offend

others because of references to
race, gender, income level,
background or education level.
 ETHICAL PRINCIPLES

❑ Condemn communication that

degrades individuals and
humanity distortion,
intimidation, coercion, and
violence and through expression
of intolerance and hatred
 ETHICAL PRINCIPLES

❑ Freedom of expression, diversity,

of perspective, and tolerance of
dissent to achieve the informed
and responsible decision-making
fundamental to society
 ETHICAL PRINCIPLES

❑ Accept responsibility for the short

and long-term consequences of
our own communication and
expect the same of others
 CYBERBULLYING

This law finds applicability in school-related bullying incidents which

cover those uttered on social media platforms. “Bullying” under this
law refers to any severe, or repeated use by one or more students of a
written, verbal or electronic expression, or a physical act or gesture, or
any combination thereof, directed at another student that has the
effect of actually causing or placing the latter in reasonable fear of
physical or emotional harm or damage to his property; creating a
hostile environment at school; infringing on the rights of another
student at school; or materially or substantially disrupting the
education process. (Sec. 2, RA 10627) When done through the use of
the Internet, the law categorizes the same as “cyber-bullying.”