Professional Documents
Culture Documents
𝐎𝐑𝐆𝐀𝐍𝐈𝐙𝐀𝐓𝐈𝐎𝐍𝐀𝐋
𝐒𝐎𝐂𝐈𝐀𝐋
𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐘
LEARNING OBJECTIVES
𝐔𝐋𝐎𝐝. Analyze the ethical and social
environment of management, including
individual ethics, the concept of social
responsibility, and how an organization
can manage social responsibility.
2. Business Success
One organization that has a palpable
organizational culture is Google Inc. One look at
the Google products and campuses across the
globe, and a few interactions with its employees,
and we would know what the company stands
for – Creativity and Innovativeness.
3. Stability
Daniel H. Pink's book "Drive" explores how 'Purpose' enhances
workplace performance.
Organizational culture aligns member goals with the organization's
purpose, fostering high performance, self-direction, and loyalty.
4. Sense of Direction
When values, beliefs, and goals are laid out, its employees have a
clear direction to work towards.
They distinguish between right and wrong, prioritize effectively, and
ensure focused and productive use of time and resources.
5. Identity
'Identity' and 'brand image' are two important concepts in
branding.
Brand identity refers to the visual and verbal elements that make
up a brand.
Brand image refers to the overall perception that consumers have
of a brand, which is shaped by their experiences with the brand.
Managing
Organizational
Culture
By understanding the organization’s current culture,
managers can take appropriate actions. Culture can
also be maintained by rewarding and promoting
people whose behaviors are consistent with the
existing culture and by articulating the culture
through slogans, ceremonies, and so forth.
Managers must walk a fine line, however, between
maintaining a culture that still works effectively and
changing a culture that has become dysfunctional.
Cultural problems sometimes arise from mergers or
the growth of rival factions within an organization.
End of The
Presentation