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    The document describes a 1-day media training course with the objectives of increasing understanding of the media and how to work proactively with them. The training focuses on best practices for maintaining a close relationship with the media, defining key messages, and improving interview techniques. Participants will gain theory-based knowledge on the media and participate in interview simulations. The target audience is anyone who speaks to the media in their position.

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    The document describes a 1-day media training course with the objectives of increasing understanding of the media and how to work proactively with them. The training focuses on best practices for maintaining a close relationship with the media, defining key messages, and improving interview techniques. Participants will gain theory-based knowledge on the media and participate in interview simulations. The target audience is anyone who speaks to the media in their position.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    17 views1 page

    Media Training

    Uploaded by

    p2q7rzmsyh
    The document describes a 1-day media training course with the objectives of increasing understanding of the media and how to work proactively with them. The training focuses on best practices for maintaining a close relationship with the media, defining key messages, and improving interview techniques. Participants will gain theory-based knowledge on the media and participate in interview simulations. The target audience is anyone who speaks to the media in their position.

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    © All Rights Reserved
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    of 1

    INDUCTION &

    INTRODUCTION TO SPECIALIST PROFESSIONS- T R A I N I N G N O T L I S TE D


    TRAINING RELATED TRAINING CROSS-CUTTING IN THE CATALOGUE
    MDM CULTURE COURSES

    MEDIA
    TRAINING
    Obtaining the skills necessary to work proactively
    with the media and make an impact

    TEACHING OBJECTIVES
    Increase your understanding of the media and its TARGET AUDIENCE
    agenda
    Anyone who wants to increase their skills to work
    Discover best practice to guarantee a close
    proactively with the media and make an impact
    relationship with the media
    Define your key messages
    Develop and improve interview techniques: how
    to be a confident spokesperson whom people TEACHING METHODS
    remember, how to answer tricky questions Theory-based contributions on the media (25%)
    Interview simulations (75%)

    PRECONDITIONS
    Must hold a position which involves speaking to the
    media

    PROVIDERS
    External consultant

    43

    1 DAY
    2 JJ O
    OUU RR SS

    FF RR EANNCCHAIS
    FRANCAIS
    EAN N G L AS IHS
    G L I

    SIEGE MDM
    M
    S IEdERM
    T H IM
    GREA ENA
    DDM OFFICE

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