BUSINESS

STORYTELLING
AND EXECUTIVE
PRESENCE
Use the power of communication
to lead effectively
A unique program that will help you acquire the skills that are often
misconstrued as personality traits. The critical combination of business
storytelling and executive presence is a key driver of your ability to
inspire confidence, motivate commitment, and enable others’ agency.
Decision-makers across a range of organisations and functions will
find these skills and practices invaluable to communicating with
diverse stakeholders within and beyond their organisations.

Increase your capacity to lead others. Connect your narrative with that
of your stakeholders to motivate commitment to shared goals and
strategy. Enhance your executive presence with greater awareness,
critical reflection, and feedback. Craft empowering narratives in
moments of critical change that enable others’ agency. Build an agile
leadership presence that lays the foundation for an adaptive and
nimble organization.
A Catalyst for your
Career Transformation
Over the years, the Centre for
WHO
Executive Education (CEE) at ISB has
evolved into a hub for meaningful
interactions between business leaders
SHOULD
ATTEND?
and academia. CEE attracts world-
class faculty from across the globe
and its programs are backed by their
cutting-edge thought leadership,
especially on emerging economies,
and rich engagement with complex
business challenges that confront
industry. Participants learn from
both innovative classroom content
The programme has been designed to
as well as from the experience and benefit both novice and experienced
perspectives of a diverse group of speakers across diverse functions and
peers. industries. Senior business executives
and functional leaders, NGO and
#5 nonprofit leaders, and any individual
who has the responsibility, through
Asia Ranking
public speaking and presentation,
to offer an account of who they are,
or their strategies and decisions, or
45000+ where they hope to lead will find the
Alumni
program invaluable.

600+
Programs delivered
WHAT YOU WILL LEARN

1 2
Deep dive into the rules and tools
Master the fundamentals of
that ensure effective delivery of
creating a compelling public
your narrative.
narrative.

4
Learn how to reframe complex

3
Understand the rhythms, styles
issues simply and concisely.
and structures that elevate your
narrative.

5 6
Learn about communication
tools and strategies that help you
navigate crises and moments of
critical change.
Discover how to face the media
and effectively argue for the
values and beliefs underlying
your narrative.
 Mihir Mankad

A global communication expert and an award-winning Professor

of Leadership Communication. He has a uniquely diverse
background as a former national TV anchor, Clinton Foundation
Deputy Country Director (India) and McKinsey Consultant to bring
in an experiential, practical and engaging approach to the study
and practice of verbal communication.

Professor Mankad divides his time between Boston and India,

where he teaches popular courses on public speaking, leadership
communication, and facing the camera to graduate students
at Harvard, Tufts, and ISB. He also teaches a diverse group of
executives and leaders in the public and private sectors.

To date, Professor Mankad has instructed over 100 executive

and senior official groups, including Indian and Greek diplomats
and defence ministry officials, central bank heads from over 20
nations, and top executives and CXOs of large corporates across
industries.

He graduated with a BA from Stanford University, an MBA from

the Kellogg School of Management, and an MPA from the
Harvard Kennedy School as a Presidential Scholar.
PROGRAMME STRUCTURE

MODULE 1
November 24, 2021 | 7.00 pm - 9.30 pm

INTRODUCTION TO PUBLIC SPEAKING AND RHETORIC

Develop an understanding of the programme expectations and outcomes. This module
will introduce you to the fundamental principles of crafting and delivering an impactful
speech that appeal to your organisation’s stakeholders.

• Discover the origins of rhetorical study

• Understand the concept of “sound bites”
• Discover specific tools for speech planning

MODULE 2
November 27, 2021 | 7.00 pm - 9.30 pm

IMPROMPTU SPEAKING - ELEVATOR

PITCHES AND INTERVIEWS
Discover the key principles for impromptu speaking. This module will help you gain a
first-hand experience of impromptu speaking scenarios like crafting an elevator pitch,
appearing for interviews and learning to tackle these challenges.

• Understand the concept of elevator pitching

• Sharpen your impromptu speaking abilities
• Learn from a speaker who picks an “impromptu” style to public speaking
• Understand the five most commonly asked interview questions
 MODULE 3
December 1, 2021 | 7.00 pm - 9.30 pm

ADAPTIVE LEADERSHIP COMMUNICATION

Motivating change at critical junctures in your organisation is one of the most
challenging tasks you will face as a leader. This module will introduce you to the
conceit of adaptive leadership and the requisite tools to craft inspiring speeches.

• Understand the concept of Adaptive Leadership

• Differentiate between technical and adaptive challenges
• Develop tools for leadership communication in challenging settings

MODULE 4
December 4, 2021 | 7.00 pm - 9.30 pm

STYLE AND STRUCTURE

A great speech is infused with effective communication of a leader’s ideas and
emotions combined with their personal leadership style. This module will introduce
you to the tools that will help you refine your communication styles and structures in
various settings and contexts.

• Interpret tools for style, structure, and finding your voice

• Assess the components and structure of a speech

MODULE 5
December 8, 2021 | 7.00 pm - 9.30 pm

WORDS THAT MATTER: FRAMING AND WORLD-VIEWS

Reframing is a useful tool when discussing politically topical issues. Individuals often
already have a frame of reference about an issue that is difficult to dislodge. It is critical
to describe an alternate frame to access the issue and convince them of an argument.

• Understand the concept of framing

• Simplify, persuade, and shape understanding of complex issues
 MODULE 6
December 11, 2021 | 7.00 pm - 9.30 pm

ARGUING YOUR VALUES

Access your authentic self by delving into your personal experiences. Learn to
incorporate personal beliefs and anecdotes into your personal story to effectively
communicate your opinion as a lived experience rather than an abstract principle.

• Assess the tools for sharing values/personal beliefs

• Learn to differentiate between personal experiences and private information while
communicating

MODULE 7
December 15, 2021 | 7.00 pm - 9.30 pm

“LIGHTS, CAMERA, ACTION!” AND “SHINE ON ZOOM”

Leaders today are increasingly accessible through various forms of media. This module
will feature key insights from the instructor’s own experience as a news anchor to learn
and adapt essential skills to manage press events and shine on video conferencing
platforms like Zoom.

• Master the art of communicating a powerful message through media and learn
how to anticipate questions
• Develop effective relationships with journalists while facing a camera
• Learn the fundamentals of video and visual communication
• Understand and internalise some key “shines” for online communication

MODULE 8
December 18, 2021 | 7.00 pm - 9.30 pm

CRISIS COMMUNICATIONS AND PROGRAMME WRAP

The concluding module of the programme sums up the learnings from all the previous
modules and challenges the class to come up with an effective response to a crisis
through an in-class group exercise.

• Summary and wrap-up of the programme learnings

• Participate in a group-based crisis communication exercise
LEARNING EXPERIENCE
Executive education reimagined for a new reality. This programme blends the best of the
world-class on-campus experience with advanced online learning, taught by the best minds in
executive education. You will gain skills to advance your leadership goals and map your career
for future success.

LIVE Virtual Classrooms World-Class Faculty

Experience a new way of immersive Learn from world-class resident and
learning allowing you to engage visiting faculty from leading schools
live with faculty and peers from worldwide
anywhere in the world.

Alumni network Research-Based Teaching

Expand your professional network Learn at India’s most research
by gaining access to ISB’s learning productive business school. Gain
community of 45,000+ senior from the cutting-edge thought
executives and entrepreneurs leadership created by world-
across the globe. renowned faculty at ISB.

Adaptable
Learn how to deliver added value to
all partners and stakeholders while
you juggle the new work-life balance
from the safety of your home.
Real-world application
Apply your new learnings and real-
world skills in-between modules and
emerge as a confident leader.

Certificate
Gain an official certificate awarded
by the Centre for Executive
Education at ISB, a formal
recognition of professional learning
and development.
 This programme does not have any
formal education requirements. However,
we admit candidates based on their
professional experience and organisational
responsibilities. We encourage you to apply
as early as possible to secure your seat in the
ADMISSIONS programme.

Programme Dates
November 24, 2021

Duration
5 weeks (2 sessions per week)

Fee
`1,10,000 + GST @ 18%
 How to apply
Click below to apply to the programme. For more information,
write to us at execed@isb.edu or call us at +9140 2300 7041/42.

Apply Now

Indian School of Business

Hyderabad | Mohali
Marketing Services, Centre for Executive Education
Hyderabad Campus: Gachibowli, Hyderabad - 500 111.
Mohali Campus: Knowledge City, Sector 81, SAS Nagar, Mohali - 140 306.
www.isb.edu/cee | execed@isb.edu | +9140 2300 7041/42

Corporate Identity Number: U80100TG1997NPL036631

ISB CEE reserves the right to make changes in the programme without prior notice.
Please check with marketing services for the final schedule.

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