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PowerPoint presentation to accompany
Heizer, Render, Munson
Operations Management, Thirteenth Edition, Global Edition
Principles of Operations Management, Eleventh Edition
Defend market
position
Hybrid engine vehicles Xbox One
Boeing 787
3D printers
Boeing 747
Figure 2.5
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Product Life Cycle
Introduction Growth Maturity Decline
Product design and Forecasting critical Standardization Little product
development Product and Fewer rapid differentiation
critical process reliability product changes, Cost
Frequent product Competitive more minor minimization
Strategy/Issues
runs
Product
improvement and
cost cutting
Figure 2.5
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Types of Forecasts
1. Economic forecasts
► Address business cycle – inflation rate, money
supply, housing starts, etc.
2. Technological forecasts
► Predict rate of technological progress
► Impacts development of new products
3. Demand forecasts
► Predict sales of existing products and services
► Decision makers
► Staff
► Respondents Respondents
(People who can make
valuable judgments)
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Sales Force Composite
Trend Cyclical
Seasonal Random
Seasonal peaks
Actual demand
line
Average demand
over 4 years
Random variation
| | | |
1 2 3 4
Time (years)
Figure 4.1
0 5 10 15 20
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Random Component
► Erratic, unsystematic, ‘residual’
fluctuations
► Due to random variation or unforeseen
events
► Short duration
and nonrepeating
M T W T
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Naive Approach
► Assumes demand in next
period is the same as
demand in most recent period
► e.g., If January sales were 68, then
February sales will be 68
► Sometimes cost effective and
efficient
► Can be good starting point
Moving average =
å demand in previous n periods
n
((
Weighted å Weight for period n Demand in period n
moving =
)( ))
average å Weights
30 –
25 –
Sales demand
20 –
15 – Actual sales
10 – Moving average
(from Example 1)
5–
| | | | | | | | | | | |
J F M A M J J A S O N D
Figure 4.2 Month
Ft = Ft – 1 + (At – 1 – Ft – 1)
WEIGHT ASSIGNED TO
MOST 2ND MOST 3RD MOST 4th MOST 5th MOST
RECENT RECENT RECENT RECENT RECENT
SMOOTHING PERIOD PERIOD PERIOD PERIOD PERIOD
CONSTANT ( ) (1 – ) (1 – )2 (1 – )3 (1 – )4
= .1 .1 .09 .081 .073 .066
Actual = .5
demand
200 –
Demand
175 –
= .1
150 – | | | | | | | | |
1 2 3 4 5 6 7 8 9
Quarter
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Impact of Different
225 –
Actual = .5
►200 –Choose high of values
demand
when underlying average
Demand
is likely to change
175 –
► Choose low values of
when underlying average = .1
is stable|
150 – | | | | | | | |
1 2 3 4 5 6 7 8 9
Quarter
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Selecting the Smoothing
Constant
The objective is to obtain the most
accurate forecast no matter the
technique
We generally do this by selecting the
model that gives us the lowest forecast
error according to one of three preferred
measures:
► Mean Absolute Deviation (MAD)
► Mean Squared Error (MSE)
► Mean Absolute Percent Error (MAPE)
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Common Measures of Error
MAD =
å Actual - Forecast
n
Σ|Deviations|
MAD = 10.31 12.33
n
å (Forecast errors)
2
MSE =
n
å (Forecast errors)
2
MAPE =
å absolute percent error 44.75%
= = 5.59%
n 8
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Comparison of Measures
TABLE 4.1 Comparison of Measures of Forecast Error
Ft = (At − 1) + (1 − )(Ft − 1 + Tt − 1)
Tt = b(Ft − Ft − 1) + (1 − b)Tt − 1
where Ft = exponentially smoothed forecast average
Tt = exponentially smoothed trend
At = actual demand
= smoothing constant for average (0 ≤ ≤ 1)
b = smoothing constant for trend (0 ≤ b ≤ 1)
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Exponential Smoothing with
Trend Adjustment
Step 1: Compute Ft
Step 2: Compute Tt
Step 3: Calculate the forecast FITt = Ft + Tt
1 12 6 21
2 17 7 31
3 20 8 28
4 19 9 36
5 24 10 ?
= .2 b = .4
25 –
20 –
15 –
10 – Forecast including trend (FITt)
5 – with = .2 and b = .4
0 –
| | | | | | | | |
1 2 3 4 5 6 7 8 9
Time (months)
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Trend Projections
Fitting a trend line to historical data points to
project into the medium to long-range
Linear trends can be found using the least-
squares technique
y^ = a + bx
where y^ = computed value of the variable to be predicted
(dependent variable)
a = y-axis intercept
b = slope of the regression line
x = the independent variable
Deviation5 Deviation6
Deviation3
Least squares method minimizes the
sum of Deviation
the squared
4
errors (deviations)
Deviation1
(error) Deviation2
Trend line, y^ = a + bx
| | | | | | |
1 2 3 4 5 6 7
Figure 4.4
Time period
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Least Squares Method
Equations to calculate the regression variables
ŷ = a+ bx
b=
å xy - nxy
å x - nx 2 2
a = y - bx
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Least Squares Example
ELECTRICAL ELECTRICAL
YEAR POWER DEMAND YEAR POWER DEMAND
1 74 5 105
2 79 6 142
3 80 7 122
4 90
x=
å x 28
= =4 y=
å y 692
= = 98.86
n 7 n 7
()
2 79 4 158
3
a = y - bx = 98.8680
-10.54 4 = 56.70 9 240
4 90 16 360
5 105 ŷ = 56.70 +10.54x25
Thus, 525
6 142 36 852
7 122 49 854
Σx = 28 Σy = 692 Σx2 = 140 Σxy = 3,063
x=
å
Demandx in
= =4 y=
å
28year 8 = 56.70 y+ 10.54(8)
=
692
= 98.86
n 7 = 141.02,
n or 141
7 megawatts
140 –
130 –
120 –
110 –
100 –
90 –
80 –
70 –
60 –
50 –
| | | | | | | | |
1 2 3 4 5 6 7 8 9
Year Figure 4.5
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Least Squares Requirements
The multiplicative
seasonal model can
adjust trend data for
seasonal variations
in demand
110 –
100 –
90 –
80 –
70 –
| | | | | | | | | | | |
J F M A M J J A S O N D
Time
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San Diego Hospital
Trend Data Figure 4.6
10,200 –
10,000 –
Inpatient Days
9,800 – 9745
9659 9702
9573 9616 9766
9,600 – 9530 9680 9724
9594 9637
9,400 – 9551
9,200 –
9,000 – | | | | | | | | | | | |
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
67 68 69 70 71 72 73 74 75 76 77 78
Month
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San Diego Hospital
1.06 –
1.04
Index for Inpatient Days
1.04
1.04 – 1.03
1.02
1.02 – 1.01
1.00
1.00 – 0.99
0.98
0.98 – 0.99
0.96 – 0.97 0.97
0.96
0.94 –
0.92 – | | | | | | | | | | | |
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
67 68 69 70 71 72 73 74 75 76 77 78
Month
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San Diego Hospital
Period 67 68 69 70 71 72
10,200 –
10,068
10,000 – 9,911 9,949
Inpatient Days
9,000 – | | | | | | | | | | | |
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
67 68 69 70 71 72 73 74 75 76 77 78
Month
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Adjusting Trend Data
ŷ = a+ bx
4.0 –
Nodel’s sales
(in $ millions)
3.0 –
2.0 –
1.0 –
| | | | | | |
0 1 2 3 4 5 6 7
Area payroll (in $ billions)
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Associative Forecasting
Example
SALES, y PAYROLL, x x2 xy
2.0 1 1 2.0
3.0 3 9 9.0
2.5 4 16 10.0
2.0 2 4 4.0
2.0 1 1 2.0
3.5 7 49 24.5
Σy = 15.0 Σx = 18 Σx2 = 80 Σxy = 51.5
x=
å x 18
= =3 y=
å y 15
= = 2.5
6 6 6 6
b=
å xy - nxy 51.5 - (6)(3)(2.5)
= = .25 a = y - bx = 2.5 - (.25)(3) = 1.75
å x - nx2
80 - (6)(3 )
2 2
x=
å x 18
= =3 y=
å y 15
= = 2.5
6 6 6 6
b=
å xy - nxy 51.5 - (6)(3)(2.5)
= = .25 a = y - bx = 2.5 - (.25)(3) = 1.75
å x - nx2
80 - (6)(3 )
2 2
x=
å x 18 |
0= 1= 3
|
2
|
y =3
å y | 15 |
=4 =52.5
|
6
|
7
6 6 6 6
Area payroll (in $ billions)
b=
å xy - nxy 51.5 - (6)(3)(2.5)
= = .25 a = y - bx = 2.5 - (.25)(3) = 1.75
å x - nx2
80 - (6)(3 )
2 2
Sales = $3,250,000
If payroll next
4.0year
– is estimated to be $6 billion,
then: 3.25
Nodel’s sales
(in $ millions)
3.0 –
2.0 –
Sales (in$ millions) = 1.75 + .25(6)
1.0 – = 1.75 + 1.5 = 3.25
| | | | | | |
0 1 2 3 4 5 6 7
Sales = $3,250,000
Area payroll (in $ billions)
probability 1.0 –
distribution | | | | | | |
0 1 2 3 4 5 6 7
Figure 4.9 Area payroll (in $ billions)
Sy,x =
å ( y - yc
) 2
n- 2
σ 𝑦 2 − 𝑎 σ 𝑦 − 𝑏 σ 𝑥𝑦
𝑆𝑦,𝑥 =
𝑛−2
= .09375
= .306 𝑖𝑛 $ 𝑚𝑖𝑙𝑙𝑖𝑜𝑛𝑠
3.6 –
Nodel’s sales
3.5 – + .306
(in $ millions)
3.4 –
3.3 –
The standard error 3.2 –
3.1 –
of the estimate is 3.0 –
– .306
$306,000 in sales 2.9 –
5 6
Area payroll (in $ billions)
x x
(a) Perfect negative (e) Perfect positive
correlation, r = –1 y y correlation, r = 1
y
x x
(b) Negative correlation (d) Positive correlation
x
(c) No correlation, r = 0
–1.0 –0.8 –0.6 –0.4 –0.2 0 0.2 0.4 0.6 0.8 1.0
Correlation coefficient values
309 270 39 39
.901
(156)(12) 1,872 43.3
ŷ = a+ b1x1 + b2 x2
0 MADs Acceptable
range
–
Lower control limit
Time
Figure 4.11
20% –
Figure 4.12
15% –
10% –
5% –
10% –
8% –
6% –
4% –
2% –
0% –
2 4 6 8 10 12 2 4 6 8 10 12
A.M. P.M.
Hour of day