VOLUME 01

Come h
ome
to Work
REA Ind is home
TELL THE
ia to us
Rohit Hasteer on
REA’s culture of
WORLD belonging / Pg. 31

YOU HAVE
ARRIVED Inside stories
Dhruv Agarwala on coming
from a company
home / Pg. 04
that is changing
the way India
experiences
property
 N E
NUI
G E MERITOCRATIC
REPUBLIC OF REA INDIA

EE ACT
THE EMPOWERED EMPLOY

Title Deed
101
Title Number
The world is your oyster
Approximate Area

book, a
This is to certify that I, the owner of this
custodian of
member of TEAM REA INDIA is now a
sibility of
BRAND REA INDIA and carry full respon
nd, its people,
moulding, shaping and propelling the bra
sphere.
offerings and team members to the strato

Authorised and given

under the seal of the
organisation.

Signature

02
5
 03 04
02 Come home to
learn and grow Come home
Come home /Pg.24
to fullfil to where
dreams
Non-stop professional
development you belong
/Pg.19 /Pg.28

01
A meaningful job An environment that
that impacts billions feels like home

Come home
to your global
family
/Pg.06
A global leader operating
in 3 continents

07
Humans of
06 REA India
05 Unplug, recharge
/Pg.50
Know your
Our & build bonds work family

rockstar /Pg.46
leadership An abundance of off-sites
and team-building activities
/Pg.39
Leading with
understanding
and compassion 03
7

Come
home
to REA
India
Dhruv Agarwala on
what it means to come
home to REA India
At REA India, we celebrate
the essential role of our
people in building a successful
organisation. Our journey began
with PropTiger in 2011 and since
then we have grown through
continuous innovation, a
relentless focus on consumers,
and strategic acquisitions such
as that of Housing.com. We
are now an integral part of
the global proptech giant, The
REA Group, headquartered in
Melbourne, Australia.
Throughout our journey, we
have consistently prioritised our
employees over everything else
and we have strived to create a
work environment that fosters
a supportive, inclusive culture
and one which allows our
people to grow personally and
professionally. Our strong belief
is that if our people win then
we will win.
Our goal is to build an enduring
organisation that will outlast
the people who create its
legacy. I invite you to be a part
of our mission to revolutionise
the real estate industry and
shape the future of proptech
in the country. At REA India,
our success is intertwined with
Throughout our
journey, we have
consistently prioritised
our employees over
everything else and we
have strived to create a
work environment that
fosters a supportive,
inclusive culture and
one which allows
our people to grow
personally and
professionally. Our
strong belief is that if
our people win, then
we will win.
yours and we are committed
to investing in both your
professional and personal
growth. I strongly believe that
our best is yet to be and I am
confident that together we will
continue to raise the bar for
you as individuals and for the
organisation as a whole.
Come home to win. Come
home to REA India
Sincerely,
Dhruv Agarwala
Chief Executive Officer
04
What is
‘PropTech’? Proptech, or proper
ty technology, is all
tools Real Estate ex
people buy, sell, rese
business of real esta
the technology
perts use to optimiz
arch, market, and m
te. At its core, prop
e the way
anage the
tech always
means robust alignm
ent between real es
tate and
technology.

The additional layer

of technology adds
fundamental factors the
of trust in the buyers
that make the busine and the scale
ss grow at an unprec
edented pace.

In India, REA India is

a leading proptech
dominating the mar player
ket with Housing.com
PropTiger.com and ,
Makaan.com

05
01
Come home
to your global
family

06
13
We are
changing
the way
the world
experiences
property.
In 1995, in a garage in the
eastern suburbs of Melbourne
(and with the internet still a new
concept to many), our founders
could never have predicted
just how much their idea
would change the way people
experience property.

07
REA Group
Today, REA Group is one of
the great Australian start-up
success stories. Spanning
3 continents and with more
than 3000 people, we’re
reimagining what’s possible
and delivering exceptional
experiences to both our
customers and consumers
every day.
REA India
In 2020, REA Group
acquired a controlling stake
in parent company Elara
Tech which owned Housing.
com, PropTiger.com and
Makaan.com
REA Group Asia
Our global footprint now covers
three continents including
Australia, Asia and North
America. Asia is the world’s
fastest growing property region
and remains an important
part of our global strategy.
With market-leading property
portals in Malaysia, Indonesia,
Hong Kong, Thailand,
Singapore, India and Vietnam,
we’re changing the property
experience around the world.

In the hearts
of millions all
over the globe,
through their
dream spaces.
08
The REA Group is spread
across 3 continents and
has over 16 brands under
its umbrella.

Australia
North
America
Asia

09
The REA India
opportunity $1
trillion market
$13
billion real estate
size by 2030 services opportunity
Here are some numbers to by 2025
showcase the opportunity that
India presents in the industry.

80%
Residential segment
4th
Real estate is
contributes ~80 the 4th largest
per cent of the real sector in terms
estate sector of FDI inflows

600 13%
The number of Indians By 2028, India’s real
living in urban areas estate market size is
will increase from 434 expected to increase
million in 2015 to about by 7 times from 2015
600 million by 2031 contributing about
which bodes well for 13% to India’s GDP
the sector
10

Housing.com
A home in
the clouds
Founded in 2012 and acquired by
REA India in 2017, Housing.com is
India’s most innovative real estate
advertising platform for homeowners,
landlords, developers, and real estate
brokers. The company offers listings
for new homes, resale homes, rentals,
plots and co-living spaces in India.
Our
brands
PropTiger.com
A home in the
hearts of millions
PropTiger.com is an independent
Makaan.com
real estate advisor with a pan-India
presence. We possess vast experience
A home where
and knowledge of real estate in India, trust comes first
and aspire to be our customer’s first
port of call if they want to buy a Founded in 2007 and acquired by
residential property in India. PropTiger.com in 2015, Makaan.com is
an online real estate marketplace with
customer rated sellers. Makaan.com is
a pioneer among real estate portals by
introducing a rating system for brokers,
which not only improved user experience
but also promoted accountability within
the dealer community.
11
Our
nationwide Chandigarh

presence
Delhi

Noida

Gurgaon

Lucknow

Jaipur

We are present in over

Bhopal Kolkata
Indore
Ahmedabad

20+ Nashik Nagpur

Bhubaneswar

Mumbai

Pune
Hyderabad Visakhapatnam

Vijayawada
cities across India with Goa
a network of more than
600+ cities catered to
across the sub-continent. Bengaluru

Chennai

Coimbatore

12
We aim for
the stars
OUR OUR
VISION Mission

Changing the way India To be the first choice

experiences property of our consumers
and partners in
discovering, renting,
buying, selling,
financing a home,
and digitally enabling
them throughout
their journey. We
do that with data,
design, technology,
and above all, the
passion of our people
while delivering value
to our shareholders

13
Our Values Respect Boundary-
lessness
We live by six core values
that guide everything we
do, from how we work
with each other to how we
serve our customers.
Respect yourself. Respect
the one sitting next to
you. Respect the one Walls are meant to be
Ownership not sitting next to you. broken. Boundaries are
meant to be blurred. And
Respect him. Respect her.
Respect. Because, till you we are meant to be all for
don’t give it, you won’t one and one for all.
get it.

Excellence

Innovation Trust &

We don’t work in a
company. We are the
Integrity
company! It’s face, it’s
voice, it’s soul, it’s flesh
and bones. So, let’s
embrace it. Make it
personal. Make it heart.
Excellence is not just a
word. It’s that restless
feeling in the gut. That
feeling of wanting more.
We are always looking We stand by our words.
Wanting to be great.
to improve, to change, We say what we believe.
to disrupt. Because with And we do what we say.
change comes unseen So let’s talk the talk and
possibilities. walk the walk.

14
 let’s grab
i have win a coffee
an idea! together

are you
okay?
Feel at
home at
India
REA India
AA familial
familial atmosphere
atmosphere
built on
built on the
the rock-solid
rock-solid
party foundation of
foundation of a great take
together! culture is
culture is what
what enables us some rest
to stand
to stand out
out from
from the
the rest.
rest.

how do
grow let’s
together you feel?
collaborate

30 15
 We strategise, plan and
generate ideas to keep
our business successful

ess “Homes are unlike anything else.

sin
Bu
For many, it is a once-in-a-lifetime
purchase and a life-changing cent
re O
F
decision that involves their hard-
earned money. It is a privilege to be exce
in a position to influence and guide llen
people in the home-buying journey.” ce
Himanshu Kohli
Primary Sales

We are passionate
Our We are all about

teams
about connecting and helping our customers
engaging with our and making sure that
audience and telling our they have the best
company’s story experience possible
“REA Group has an impressive “We have a robust ICRM
legacy that has endured for (Integrated Customer Relationship
decades. For us, the confidence Management.) system that is
they bring as a leading global real regularly updated and makes sure
estate company is contagious. The Gr that we have everything at our

ma owt
confidence of being a market leader disposal to make sure that our
activates a virtuous circle and will engagement with the customer
act as the magic ingredient in our
rk h & goes smoothly.”
exponential future growth in India”
et
in Rohit Suresh Vaidande

g
Rahul Ralhan Centre of Excellence
Growth & Marketing

16
We are creating an
inclusive and happy work
environment for all —
where you can learn, grow
and create impact
“Consistently superior employee
experience. This phrase captures
the essence of what the HR
team champions at REA India.
We collaborate with our people
and continually strive towards
improving their experience
every single day.”
Rahul Sharma
Human Resources
oduct
pr
We are passionate
about creating products
that solve real-life
problems and make
users smile
HR a We defy the status
nd quo to craft the most
L&D functional and user-
friendly designs that
empower users
“When you respect everyone’s
individuality and include everyone,
you can see how each individual can
contribute meaningfully to the big
picture, with a skill they are great at.
When you have the ability to sense a
person’s talent, you can unlock their
Our
potential and guide them to make a
meaningful impact.”
Ekta Gupta
Design
teams
Des
“We are constantly collaborating
with our Data Science team to
ign
build new models that predict
market fluctuations, price trends
etc. The goal is to keep pushing the
boundaries to help our customers
make informed decisions.”
Manish Kumar
Product
17
 “The enormous amount of
data that we process everyday
helps us know exactly what
kind of property a user might

ology be interested in based on their

techn ng
search behaviour. We map every
si
hou
customer’s search behaviour to
millions of data points that are
updated in real time, to give them
ud io
best results.”
st
Manish Goyal
We invent the future Technology
everyday by building “It was an amazing
innovative solutions experience working for
the ‘Ask Housing’ project.
that make the

Our
The idea was to answer
impossible possible customers’ queries on
buying and renting houses
In-house and
in a very conversational
out-of-this-world

teams
and engaging video format.
We shot 85 videos in 3
days! The best part was
At the Housing that we had ample scope
Studio, creativity for experimentation, so we

Finance, meets capability.

We are a
could see what works and
what doesn’t. This helped

Legal & powerhouse of in delivering creative and

impactful output.”
talent who wield
Admin cameras and Yash Kanodia
Growth & Marketing
“The Finance team’s objective is graphic design
to build and maintain a sustainable software to produce
business in a dynamic domain. We
high-quality videos,
help our leaders make informed
decisions by evaluating our
photos, and audio
revenue streams and ensuring for our brand.
Great attention financial viability before we launch We play a crucial
to detail is better a new service.” role in telling the
than high attention Lalit Jindal
company’s story
to detail Finance

18
02
Come home to
fulfil dreams

39
19
Our impact
in numbers 2mn+
1.6k+
rs
o n t h ly a ctive use
m
g.com
at Housin

Housing.com
PropTiger.com
9mn+ people strong team
at REA India
monthly active
users at our
se rve
We
L
website

1.5 ers

700k
u y
eb at
hom month
ry com
eve Tiger.

+ Pro
p

monthly active
listings
600+ 200k +
d
50k +
rs serve homes found
broke their owners
cities catered to
across India
500+
Relationship Managers
at our home

1.6mn +
homeowners
served
75k +
developers
served
8
cities across India
use our service

62%
CAGR in the last
`320Bn
worth
2 years properties sold

20
 “We like to change the
perspective of home buying
experience. Our ‘ghar dhoodhna
inse seekhe’ (Learn how to find
a home from them) conveyed

Impact to the audience that nobody

does it better than us (Housing.
com) as well as highlighted how
a woman’s perspective is crucial

stories when it comes to buying or

renting a house.”

Ankit Aggarwal
Growth and Marketing

“Housing Edge is a one stop place for

all things housing, whether it is “Pay
on credit” or getting options for Home
interiors, Packer & Movers or even
Home Loan. Housing Edge continues to
contribute to our revenue and the overall
success of Housing.”

Arpit Agrawal
Product

“In other platforms, if you want to

generate leads for any property, you have
to list the properties one by one. But at
Housing.com, we have one centralised
page for the project. This means that the
brokers won’t have to list every single
property separately in the portal, saving
them time and effort.”

Ashish Singh
Broker Acquisition
43
21
 “We have been able to raise the SEO “Our Data Science team
growth to 18.6% in OND’22 Quarter. Our has worked on some very
content led growth has seen 62.25% interesting projects. We
year on year. What we are most proud have designed an algorithm
of, is the fact that we keep our audience to beat payment frauds
informed at all times..” and enable us to detect
frauds early. It will be a
Rakshita Raguwanshi great opportunity for our
Product newbies as they get to
work on similar interesting
projects that directly impact
the platform. This way they
will be able to witness the
impact they are creating, in
“We have created a buyers’ real time.”
guide that informs customers
to know what to keep in mind Anil Goyal
while buying houses. We Technology
also have a YouTube channel
dedicated to informing people
about the latest trends and
insights in the market. We
want our customers to make
informed decisions with full
knowledge.”

Kritika Rehan
Product
“There is a culture of recognition
at PropTiger, that has no other
parallels in the industry. You simply
cannot see it anywhere else. The
management constantly comes up
“We have a communication medium with ideas to keep us motivated
called ‘Unfiltered Sessions’ – where one and recognize our efforts. One
has an opportunity to discuss anything such initiative is Tigers club – an
with their skip-level manager, but I aspirational learning program. We
personally don’t wait for the sessions to have a healthy sense of competition
happen, because I’m in constant touch and everyone brings their best to
with my skip-level manager discussing get into the Tigers club.”
ideas and addressing issues etc. This talks
to the culture of openness that we have in Himanshu Kohli
the organisation.” Primary Sales

Aarna Varadkar
Key Developer Sales 22
 The Oh Lord, my landlord heart is sore,
For tenants knock upon my door,

Landlord’s
Delaying rent and damaging the floor.
There’s only so much I can bear without
an uproar.

saviour I wake up each morning with a groan,

Knowing there’s another headache to face alone.
They make the pipes rattle and the roofs leak,
And the teenagers, they dance while I try to sleep.

But then I opened my eyes to Housing,

Their offering made my heart sing.
For they have heard my cries for help,
And blessed me with rental agreements & tenant
screening with great tech.

With their guidance I have found a way,

To screen my tenants and keep my property safe.
Oh Lord, my landlord heart is now cared for,
Housing.com has pushed my troubles out the door.

23
03
Come home to
learn and grow

24
REA India.
A place to learn.
A place to grow.
Learn on
the job
Learn while working in a
competitive, challenging and
fulfilling industry that truly
tests your mettle.
Learn from
your peers
Work with the smartest minds
in the business from top tier
colleges, diverse backgrounds
and varied skill sets from
across the country.
Grow from
within
At REA India, we like to believe
that our leaders emerge from
within the organisation. A lot
of people have grown into
veteran insiders with deep
knowledge and razor sharp
insight in a short span of time
while growing continuously
within the company.
Grow with
clear career
Learn from paths
your leaders Our culture of transparency
provides clear and tangible
career paths for our people.
Learn from industry veterans
Constant reviews, one-on-one
who are invested in your
discussions with managers and
learning and growth.
frequent skip level progress
meetings ensure that everyone
knows where they stand.
25
 “At REA the atmosphere has always
been one that thrives on ownership and
accountability. I take pride in getting
things done and overachieving my

From numbers. I find the vibes here very

positive and motivating. Within 5 years
I was promoted 3 times. I grew from a

seeds to
Senior Team Manager to leading a city.”

Subrato Raha

trees
Primary Sales

“In a lot of companies, the tasks given

to fresh graduates are very narrow in
Growth stories scope. It is mostly like ‘fix this bug’ or
‘create this feature’. That is not the case
here at Housing. Here, you are entrusted
with the full ownership of cool technical
tasks. You learn the process, improve
the process and pass on what you have
learned to everyone else.”

Pooja
Technology

“The KLIB Library houses books from

different genres such as business, self-help,
fiction, nonfiction and much more. You can
order a book and it will be delivered to your
home. It is a great way to begin building a
reading habit and gain knowledge at your
own pace. I borrowed a book called ‘Never
split the difference’ which has helped me
understand the fundamental negotiation
principles. This book has taken my emotional
intelligence and intuition to the next level
when interacting with customers.”

Sonika Khurana
Centre of Excellence 26
 I wander through the streets unknown,
In search of a home that I can call my own.
The
Homebuyers’
The journey seems endless, my dreams in a fragment,
I just want to make sure I make the right investment.

And then one day, as if by fate,

I came upon PropTiger.com, with features so great. Hero
Just a click away, the finest homes from every state,
A whole new world of opportunities, it’s truly first-rate.

Virtual tours and home loans, all in one place,

With PropTiger’s filters, your search will leave you
amazed.
Budget, availability, project status, and more,
This platform’s got it all and everything I hoped for.

So say goodbye to stress, and hello to delight.

With PropTiger’s guidance, everything feels alright.
I finally found, my dream abode,
and all with just a simple app download.

27
04
Come home to
where you belong

28
 rd th
It’s good to
be gREAt Ranked 3 Ranked 4

amongst India’s Best amongst Best

Companies To Work Workplaces in
For, 2023 Asia, 2023
th

5 time
Certified as a
Great Place To Ranked Ranked Ranked
Work by the st th th

Great Place to
Work® Institute 21 13 55
(India) for the
5th time (2022) (2021) (2022)

Ranked Ranked Ranked

th th th

34 95 48
(2019) (2017) (2021)
29
It’s good to rd

be gREAt
Featured
in Top
Featured
3
Time
50 India’s
Top 3 Best
Workplaces in
Retail, 2023
Best Workplaces for (E-commerce
e en t category)
s
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ha a G or
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TOP
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Recognized
as Best
Workplace™
in Building
a Culture of
Featured in Top 10
Innovation by
companies among Top 50
All, 2023
India’s Best Workplaces™
for Millennials, 2023 30
Putting the looking for ways to improve
and grow. But we are proud of
the culture we have built, and
truly come home while on the
clock. We believe in giving our
people the autonomy to make
the time they need to take
care of themselves and their
families. We offer flexible work

‘Human’ we believe that it’s one of the

things that sets us apart as a
company.
decisions and take ownership
of their work, which leads to a
sense of purpose and pride in
arrangements, various leave
policies, sponsored annual
health check-ups, and even an

in Human We foster a culture of open

the work they do. We also make
sure to recognize and reward
them for their hard work and
employee assistance program
to support the well-being of
our people. But it’s not just talk.

Resources
communication, collaboration,
contributions to the company. We put our money where the
and continuous learning, where
mouth is. For complete well-
our people can grow personally
being and to make our people
and professionally. Our aim is to We understand the importance
feel healthy, happy, and fulfilled,
create a warm and welcoming of work-life balance and
we invest in their development
atmosphere, fostering a sense encourage our people to take
through various learning
of community so that you
Our CHRO, Rohit initiatives, and we also offer
Hasteer’s take on the competitive compensation and
benefits packages.
people-first culture Our aim is to
at REA India
create a warm And it’s no surprise that
this focus on our people
and welcoming has resulted in a high level
of employee engagement,
As the Chief Human Resources atmosphere, satisfaction, and retention,
Officer at REA India, I am which in turn leads to a positive
responsible for ensuring the fostering impact on our bottom line. In
well-being and development
of our most valuable asset: our
a sense of the end, putting people first
is not just the right thing to
people. And I can confidently community so do; it’s also the smart thing to
say that our commitment to do. And at REA India, we’re
putting our people first has that you truly proud to do both. All in all, we
been the driving force behind strive to create a culture where
our success. We strive to be come home everyone feels like they’re at
an organisation that truly
cares about the well-being and
while on home, and that’s why we call
our office “Home Office.”
happiness of our people, and
we are committed to building
the clock.
So come on in, make yourself at
a culture where everyone feels
home, and let’s make an impact
like they’re part of a family. We
together!
know that creating a welcoming
and inclusive culture takes
work, and we’re constantly Rohit Hasteer
Chief Human Resource Officer

31
 Feel empowered
in your role
Whether it’s a small project or a big challenge,
we take pride and find meaning in what we
do. We are proud to be able to put our skills
and knowledge to achieve great outcomes for
everyone in the property market.

Get your
hands dirty
We are a place where people are not
afraid to roll up their sleeves and work
together to solve problems, go the
extra mile and create a better future
for themselves and the company.
How we
work
At REA India, we are passionate about what
we do and we like to work hard. The culture is
built and driven by achievers who never give up,
never settle and never stop aiming for greatness.
Experience
freedom and
embrace
responsibility
We feel a sense of ownership and freedom in
our work. Everyone knows that they have the
autonomy to make decisions and contribute their
unique skills and perspectives to the company.
This trust drives us to perform our best.

Craft a new vision

for tomorrow
The world can’t wait to see what we can
achieve next. Whether it’s through improving
processes, developing cutting-edge
technology, your work here contributes to
creating a more sustainable industry.

32
A culture Sponsored Employee
of care Health Check-
ups & Wellness
camps
wellness and
assistance
program (EWAP)

Nurturing a culture of
compassion, where empathy
and consideration are the
cornerstone of our identity.
Childcare Staff welfare
allowance program

Progressive Gift A Leave

leave policy

“With the company’s Paternity

Leave Policy, I was not only able
Hybrid work
opportunities Early cheque-in to celebrate the birth of my child
but was also able to go back to my
hometown and spend time with my
family for 2 weeks. My teammates
called in to congratulate me and I
really appreciate them for respecting
my personal time.”
Comprehensive
Salary advance healthcare Mayank Gupta
Product
coverage

33
A culture
of open
and honest
communication
Where transparency
and authenticity thrives,
fostering open and honest
communication in all aspects. “There is
a designa
handles r ted team
esponses that
Meter too f r o m the Mood
l and reac -o-
who migh h e s out to p
t be in dis e ople
One day, tress for a
I had clic n y reason.
and I was ked the ‘S
surprised a d ’ button
the HR te to get a c
am, beca all from
es
use to me

Initiativ
cranky, b , I was jus
ut to HR, t
to know w they reall
hy I was n y w a nted
they reac ot feeling
hed out. I g ood, so
this gestu was very
re, becau t ouched b
taking ac se they w y
tion. I wa ere active
the Mood s happy t ly
-o-Meter o k n o w that
• Townhalls • MYDEA tool just on pa
per but it
initiative
w a s not
implemen was actua
ted and it ll y being
• Engagement & • Feeling@ Home cared for
, heard an
was genu
ine. I felt
d underst
feedback surveys (Mood-O-Meter) ood.”
Farheen
tool Develope
Aman
• Blank Canvas r Sales
Sessions

34
A culture
of human
connections
Embracing the power
of human connection to
inspire collaboration, foster
meaningful connections and a
sense of belonging for all.

“Decemb
er 2022 s
the much aw the re
-awaited turn of
League a REA India
fter a hiat Premier
Over 300 us of 3 ye
+ people ars.
many exc participat
iting gam ed in
too much e s , and it wa
fun to see s
es
Initiativ
participat e veryone
ing enthu
best part siastically
was that . The
the cricke the HR Te
t tournam am won
biting fin e n t after a na
al match! il-
are etche D a y s like thes
d in our m e
emory.”
• Onboarding Program • Boomerang Shaurya
& Welcome Home (Alumni) Club Deep
Human R
esources
• Coffee and • Team Parties /
Conversation - CEO Offsite
connect session
• Celebrating
• Unfiltered Sessions - Festivals, Milestones
Skip Level Connects & Occasions

35
A culture of
celebrating
achievements
Toasting to success,
because recognizing and
celebrating achievements
cultivates a culture of
positivity and motivation.

r e e d om to ingful
f n
h a v e the make mea helped
“You d .I
r i m e nt an r o p Tiger h elp u
s
P
es
p e a t u l d

Initiativ
ex ns o
n t r i butio e m t hat w that have
co yst ds
v e l o pas u s t o lea s that w
e
de r f o c e a n
w ou his m n the
narro nterest. T e spent o on
h o w ni h e t im c o n versi
s n t er as
a n s horte of custom d a y s. I w
c s -10
• Silent Heroes a r l y stage t o j ust 5 w ard f
or
e y s t ’ a
30 da tligh
from ven a ‘Spo
gi
• Spotlight Awards even r i b u tion.”
ont
this c
• League of Legends s hu Ja
in
e
Him a n
e l l igenc
(LOL) ess I n t
Busin

• AutoVALUEgraphy

36
A culture
of learning
Fueling our growth as
individuals and as a
company by fostering
a culture of continuous
learning and discovery.

m
g s t a rts fro
d i a , learni n
p r o g ram is
AI n ion
“At RE . O u r induct c ause w
e
t g o ta ’ b e en
the ge k u n a Mata - f r ee’ wh
‘ H a ‘wo r r y
called
es
g
to be earnin
Initiativ
e o p l e a n d l
want p wn re
s e t t l ing do e m ake su
a r e W eir
they c o m pany. s t a g e of th
the ery
about e o p l e , at ev n c ourag
ed
r p d e ,
that o
u
i n s p ired an u r a l t raining
, are . Beha
vio ning...
career r n i n g t t r a i
p lea duc
• People Manager • Gamified learning & to kee
i p t r a i n i n g, pro
a m t o cover
leader
sh ogr m
Learning Series hackathons t r a i n ing pr S t a r t i ng fro
is a arning
!
ders a
nd
(In-house & External there t o f l e e l l e a
face o mid-
lev on
• Internal Job Postings every i p t focus
programs) top lea
d e r s h
ntribu
tor s , w e
u a l c o
individ g all’.”
i n
• Self-Learning - REA ‘deve l o p

University India (RUI) C haudh

ary
Kaus h i k
e v e l o pment
ng & D
• Instructor-led Learni
functional &
behavioural learning
programs
37
 The I’m a broker who’s lived the glory days
Roaming the neighbourhood and helping people in so

Broker’s many ways.

But now, I embrace the digital age,
Housing.com has helped me turn the page.

BFF While human connection is at the core,

Digitization opens new doors.
Anticipating buyer needs, better outcomes in sight,
My future shines bright, with Housing.com as my
guiding light.

With a flick of a hand, I’ve got the upper hand

Bringing me leads from every state and land.
Finalising deals with ease and no fuss,
When you use our platform, you’ll never have to cuss.

I think I’ve worked out how,

To move on from the old days right now.
My career’s soaring and my leads are taking flight
Housing.com has changed my career overnight.

38
05
Our rockstar
leadership

39
Leading Leading with a
drive to unlock
by example everyone’s
potential
Whether it’s through individual
How leaders do things coaching and mentorship, or by
at REA India. providing resources and support,
our leaders are committed
to help each and every team

Leading with member achieve their goals and

reach new heights.

understanding
and compassion
Our leaders believe that empathy
is the foundation on which we can
build a strong and united team that
is capable of achieving great things
together. You can count on your
manager to have your back in good
and bad times and never hesitate Leading with
when you need to reach out.
effective
communication
Our leaders strike a balance
between providing people with
the freedom to be creative and
innovative, while also offering
guidance and support when
needed. It’s a delicate process,
but we think it is essential for
fostering a productive and
engaged workforce.

40
 Dhruv
What are the responsibilities of your role
at REA India?
As the CEO, my primary responsibility is
to set the strategic direction for building
Agarwala
Meet the
the most talented team and the most loved
platforms in the digital real estate space
in India.

Chief Executive Officer

leaders
What is the best aspect of working at REA
India?
The opportunity to work with some of
the smartest people in the proptech
ecosystem!

Why should an ambitious professional join

REA India?
To be part of a team that is building world
class products and experiences in a culture
that empowers you to learn and grow.

What is your hometown?

It’s the timeless city of Kolkata!

What did you want to be when you were

10 years old?
I have always wanted to be an
entrepreneur, even when I was playing with
action figures.

What is your go-to comfort food item?

I can eat Bhel Puri anytime, day or night.

What is a hidden aspect of your

personality that not many people know?
With me, you get what you see. I like to
be authentic and open-minded — always.

What is your favourite vacation

destination?
There’s too many! But it has to be a
beach or a mountain.

What is one piece of advice you

would like to share with people
in the workforce from your
experience?
Don’t let Peter’s Principle catch
up with you. Always focus on self
improvement so that you can
keep growing.

41
Vikas
What are the responsibilities of your role at REA
India?
Chief Financial Officer at REA India and Business
Wadhawan Head at PropTiger.com.
What is the best aspect of working at REA India?
The energy of the team and passion for driving
bigger goals on a daily basis while staying nimble
Chief Financial Officer - and agile.
REA India
Why should an ambitious professional join REA
& Business Head - India?
PropTiger.com There are plentiful learning and growth opportunities
for everyone in every stage of their career journey.
What is your hometown?
Delhi, India. It’s a majestic city that will always have a
special place in my heart.
What did you want to be when you were 10 years
old?
At the age of 10, like many other kids I wanted to be
a doctor, a teacher or an astronaut.
What is your go-to comfort food item?
I have a passion for food and love trying new
cuisines and flavours from around the world, but
nothing beats the classic taste of Chole Bhature.
What is a hidden aspect of your
personality that not many people know?
I have no secrets. Just an open book.
What is your favourite vacation
destination?
I have a diverse taste for vacations; hills,
beaches, forest ridges, big cities, road trips
and air-travel...I simply enjoy exploring
beautiful destinations with my loved ones.
What is one piece of advice you would like
to share to young people in the workforce
from your experience?
Today it’s all about learning, unlearning
and relearning. Do not cage yourself with
what you know and take on challenges to
enhance your knowledge and experiences.
Snehil
What are the responsibilities of your role at
REA India?
My primary responsibility is to elevate the
company’s brand and drive revenue through
innovative marketing initiatives. Gautam
What is the best aspect of working at REA
India?
Chief Growth &
For me, It’s the people, culture and freedom to
work. Marketing Officer
Why should an ambitious professional join REA
India?
This is the perfect platform for those who want
to be a part of something exhilarating and
create a lasting impact.
What is your hometown?
Born and raised in Muzaffarpur, Bihar. That’s
where my story began.
What did you want to be when you were 10
years old?
LEGO was my favourite toy. My childhood dream
was to make a name for myself as an engineer.
What is your go-to comfort food item?
Biryani and I are a match made in foodie heaven.
What is a hidden aspect of your personality that
not many people know?
I’m a history buff and I can’t help but tap my feet
to a good tune.
What is your favourite vacation destination?
Goa, where my love for sun, sand and sea come
together.
What is one piece of advice you would like to
share to young people in the workforce from
your experience?
To discover your true passions in your career,
it’s important to try new things and be open
to experimentation. Don’t limit yourself to just
one interest.
42
Rohit Amit
What are the responsibilities of your role at REA What are the responsibilities of your role at
India? REA India?
My ultimate responsibility is to ensure our people Chief Revenue Officer for Housing & Makaan. I

Hasteer are equipped, engaged, and valued, driving business

growth and success.
What is the best aspect of working at REA India?
For us, business strategy starts with people. That is
Chief Human Resource why leading the people strategy at REA India gives
Officer me immense gratification and keeps me on my toes.
Why should an ambitious professional join REA
India?
Young professionals are eager to learn, grow fast, and
solve consumer problems. REA India offers all of this
and more, in a home-like environment.
What is your hometown?
Born & brought up in Gurgaon, the Millennium city of
India!
am responsible for bringing in revenue, taking
care of our client’s experience and promoting
a healthy work environment.
Masaldan
What is the best aspect of working at REA
India? Chief Revenue Officer
Housing.com & Makaan.com
We are truly changing the way India
experiences property. The work here is
meaningful and highly challenging at all
levels.
Why should an ambitious professional join
REA India?
REA India promotes a healthy work culture
where people can try new ideas and innovate
without fearing failure.

What is your hometown?

What did you want to be when you were
10 years old?
Cricket and movies were a huge part of my
childhood. So I wanted to be a cricketer or a movie
director.
What is your go-to comfort food item?
Anything fried, anything potato. Unhealthy?
Maybe. Satisfying? 100%.
What is a hidden aspect of your
personality that not many people
know?
I am lazy, but people often see me
as a workaholic!
What is your favourite
vacation destination?
I love being near water
because it soothes me.
What is one piece of advice
you would like to share with
people in the workforce
from your experience?
Love what you are doing,
share your opinion freely and
always be on the lookout to
learn something new.
My formative years were spent in the bustling
streets of Kanpur, Uttar Pradesh.
What did you want to be when you were
10 years old?
I wanted to serve the nation and be a pilot for
the Indian Air force.
What is your go-to comfort food item?
Is it just me, or do scrambled eggs taste
eggs-cellent on toast?
What is a hidden aspect of your personality
that not many people know?
I have a simplistic approach to work
and life.
What is your favourite vacation
destination?
I am a mountain boy. As they say, “A little
more altitude, a little less attitude.”
What is one piece of advice you would
like to share to young people in the
workforce from your experience?
Don’t be afraid to experiment.
Remember, “Courage is the power to
let go of the familiar.”

43
Sangeet
What are the responsibilities of your role at REA
India?
My role is to lead the vision and execution of the
Aggarwal company’s product and design strategies to drive
business growth and make sure that our customers
have the best property search experience.
Executive Vice President -
What is the best aspect of working at REA India?
Get a taste of what it means to truly prioritise the
Product & Design customer, every day.
Why should an ambitious professional join REA
India?
A chance to join a company that’s scaling rapidly
and turbocharge your career growth.
What is your hometown?
Mumbai raised me, now Gurgaon is moulding
me. From the city of dreams to the city of
opportunities!
What did you want to be when you were 10
years old?
My 10-year-old self had big dreams of
becoming a pro athlete and I still haven’t
given up on that goal.
What is your go-to comfort food item?
Nothing beats a comforting home-cooked
meal of lentils and rice.
What is a hidden aspect of your
personality that not many people know?
My kitchen is my lab, where I love to mix
and match ingredients to create new and
exciting dishes
What is your favourite vacation
destination?
When it comes to beach destinations,
I’m all in! But Catalina Island in California
takes the cake for me.
What is one piece of advice you would
like to share to young people in the
workforce from your experience?
Have strong opinions, but remain open
to new perspectives and embrace the
possibility of change.
Vipin
What are the responsibilities of your role at
REA India?
My primary responsibilities are to execute the
product & platform roadmap while making
sure that the team is keeping up with the latest
developments in the technology landscape.
Kumar
What is the best aspect of working at REA
India?
Singh
The goals of the organisation are well-defined,
providing a clear roadmap for planning and Executive Vice President -
execution. Also, the inclusive culture fosters an
environment where everyone can reach their full
Technology
potential.
Why should an ambitious professional join REA
India?
It’s a great platform for ambitious professionals
who can find enough challenging projects to
work on. Also, the welcoming and inclusive work
atmosphere is a catalyst for top performance.
What is your hometown?
Raebareli, Uttar Pradesh is what my heart calls
home.
What did you want to be when you were 10
years old?
At 10 years old, I had Grand Slam aspirations. I
had this big dream of becoming a tennis player.
What is your go-to comfort food item?
Maggi. When I’m feeling down, a steaming bowl
of Maggi lifts me up.
What is a hidden aspect of your personality
that not many people know?
People might mistake me for being
unapproachable, but I promise I’m not! Come
say hi.
What is your favourite vacation destination?
Maldives is a paradise on earth. I can’t get
enough of that tropical bliss!
What is one piece of advice you would like
to share to young people in the workforce
from your experience?
Your career may last a lifetime, but life
goes on even longer, so make your
career choices count.
44
 I struggled once with a project to sell,
In a market so scary, it was hard to excel.
The
Developer’s
Leads were scarce, and marketing felt tough,
I was lost; the times were rough.

And then, I found a solution to my real estate strife,

On Housing.com, my projects have come to life. champion
With end-to-end marketing taken care with ease
My sales worries are finally at peace.

‘Developer Assist’ has such great flair,

Drawing quality leads beyond compare.
Potential buyers and leads all in one view,
My sales, my mission, my dream came true.

With the 360 dashboard taking care of demand,

This tool helps developers be in command.
Interactive views and a 3D booking platform,
Helps us go against the norm.

Thanks to Housing.com, a technology-driven platform

I am taking the market by storm.

45
06
Unplug, recharge &
build bonds

46
Work hard,
play harder
A fresher’s take on
fun-tastic offsites and
our joyful culture
I’m a fresher at REA India,
and I just wanted to talk
about the amazing culture
of having a lot of fun at
work. From day one, I
noticed that everyone
at this company is not
only dedicated to their
work, but they also know
how to have a good
time while doing it. The
atmosphere is lively and
upbeat, and everyone is
always eager to share a
joke or a funny story. I was
eagerly waiting to be a
part of the team building
activities, off-sites and
other fun events. I was
not disappointed. The
team building activities
are a great way to bond
with colleagues and get
to know them better
in a relaxed and fun
environment. The first
offsite that I attended was
a trip to goa. Not only did
I get to connect with my
“The highlight of our last offsite was
a themed dinner. The theme was,
you wouldn’t believe it, Ranveer
Singh! From leaders to new joinees,
everyone embraced the theme
completely and came dressed up in
colourful and funky outfits. It was a
lot of fun and everyone enjoyed the
evening together!”
Monica Rawat
Growth & Marketing
awesome team, but we the fun side of our
also got to experience colleagues. Overall, “We try to celebrate all festivals in its
all the amazing things the team building true spirit and each year we try to bring
the beautiful destination activities, off-sites in a novelty element to the way we
has to offer. The and fun events have celebrate the festival, so that people
memories from this helped me to build always have a great experience. This
trip will stay with me relationships with my Diwali was also special. All came dressed
forever. Additionally, colleagues, develop in ethnic attire, had festive food, and
the company also my teamwork skills, played various games that took us down
organises regular fun and have a lot of fun the memory lane of childhood.”
events for our people at along the way. I am
the office as well as for grateful to be a part
our remotely working of such a supportive Vijay Chopra
Administration
team members. These and dynamic work
events not only provide environment. I can’t
a great opportunity to wait for more!
unwind and relax, but
also allow us to see Monika Dwivedi
Human Resources 47
 en o ne of
Wh t
e s iden
our r
as m ade
s hionist
fa dl in es!
hea
ivities
t
Fun ac

Eid M
ubar
ak f
fami rom
ly to our
your
s!

hard and
ar d, play harder!
h even
Work oli
ebrate H
cel

Great
place
work. to
Great
place We thro
w
e jin gled
to pos w
e. shly good When to the
devili ew ay
! all th arty
parties m as p
Christ 48
THe Renter’s We are three friends in search of our batcave

Rescuer
A place to call home without parental rules to enslave.
Close to the market and wifi to spare,
But as we are bachelors, the home owners say “don’t
you dare”.

Thanks to Housing.com and all they do

They came through, when we had no-one to turn to.
With available homes and rental agreement at speed,
We found a place that meets all our needs.

When their ‘rent now, pay later’ feature came to light

Our worries vanished into the night.
Furniture rental, what a treat!
No need to buy or lug heavy seats.

Packing and moving support, what a relief

No hassle, no need for grief.
To Housing.com, we give a cheer,
In our new home, everytime we chug a beer.

49
07
Humans of
REA India

50
 “It has been estimated that on an average
a person will spend one-third of their
life at work. That’s huge. As an HR
professional, I am always thinking of ways
to make the working hours worthwhile. My
team and I want people to come to work
and find themselves in an environment

REAL that not only enables productivity but also

something that you can call your own. A
home away from home.”

stories. Ajaai S
Human Resources

REAL “In December 2021, there was a dip in

the traffic to our blog section. We as a

people.
team had to come up with a strategy to
improve our traffic. The challenge was
to update all the previously published
articles in addition to creating new ones.
In my AutoVALUEgraphy, I narrated
how I was able to adapt well to the
new process and was able to share my
learnings with the team effectively.
Showcasing some Initiatives like these really help.”
unique experiences,
Harini Balasubramanian
insights and personal Content Marketing
narratives of the
people that make up
“My team works on the front end processes
our organisation and aspects of the platform. Whenever there
is a requirement for a new feature in the app
and website, our developers work hand in
hand with the design team to understand
the nature of the requirement. Once the
requirement is implemented, the QA team
runs a series of tests to see whether it is
running smoothly. Such collaboration not
only helps us achieve our deadlines and but
also create one-of-a-kind features on our
platform to ensure the best user experience.”

Aseem Upadhay
Technology 51
 “There is an unintended outcome of
hybrid work culture that is impacting
the real estate market because a lot of
professionals are now working from their “We do everything possible to
hometowns in tier 2 and 3 cities. This prepare our people to outshine
is contributing to a growth in property and when they do, we don’t miss
demand there. We at REA India are the opportunity to laud them.
always on top of structural changes like At the ‘League of Legends’
these as this helps us optimise our efforts felicitation held every month, we
to best serve our clients and make sure celebrate people who have been
we understand the customer sentiments.” outstanding in their work. It’s
an open-floor session followed
Ankita Sood by cake-cutting. We recognize
Research everyone for their efforts and
their contribution to the growth
of the company.“
At Housing, we are accountable to
the client. We make sure that no Ashlesha Manjrekar
matter what - the client is heard. Human Resources
What we accomplish here at Housing
is not magic, it is systematic and
that’s why it works. Recently, some of
our key clients have increased their
spends on our products. This speaks
volumes of their faith in us. Clients
keep coming back to us because they
realise the value in partnering with a
leader like us in the sphere.”

Ramalingam Somasundaram
Developer Sales “Equality is a key priority in the
minds of the leaders here. It’s an
“We are working towards hiring more extremely inclusive environment
women in what is typically perceived where women are enabled to take
as a male-dominated industry. While up leadership roles. We’ve made
we still have to reach our milestones, it our mantra to ask ourselves
we are already inducting women ‘Are we hearing all diverse voices
into key positions. We are also doing and opinions?’ before making any
various initiatives presently focussed business decision.”
towards improving gender diversity.
Garima Shukhla
This sets the example for young female
Growth & Marketing
executives. No glass ceilings here!.”

Aashi Sharma
Human Resources
52
 Whether it is home owners, home buyers,
renters, brokers, builders or landlords,
every single member of our ecosystem is of
great importance to us. We work towards
creating happiness for them every day.

53
Come
home to
REA India
careers.housing.com
careers.proptiger.com