Professional Documents
Culture Documents
Abstract
Purpose – The purpose of this paper is both to argue that CSR has a role to play in the empowerment of women in India
and to show that this is actually happening.
Design/methodology/approach – The research is based on reported information from Indian companies.
Findings – The paper makes a link between these two topics which has not been made before.
Practical implications – The paper has a practical implication both for Indian companies and for companies elsewhere
in the world in terms of their concern with corporate social responsibility.
Originality/value – The paper’s value is in broadening and defining the concept of CSR and its implications.
Keywords Corporate social responsibility, Women, India
Paper type General review
Introduction
There is a saying in India that “Yatra Naryastu Pujente Ramante Tatra Devta” which translates as “god lives there where
women are to be worshiped”. These words had some meaning in ancient times – at a time when women had high status
equal to that of men in their family as well as in society. But nowadays these are only words – to actually think about
worship is very far from likelihood as women have no astitva1 in society and women comprise a less privileged sector of
society. We think this situation can only happen in rural area but here we are wrong: the situation of women is the same
whether it is in a rural or in an urban area and to what extent they are empowered. Indian women are theoretically
empowered – physically, mentally, economically and politically – but after independence only the elite women achieved
equality. Women from poorer groups are still facing exploitation and discrimination. Violence against women – like
bride burning or female feticide – continues to happen, and women are neglected in every aspect of life whether it is
health, education, employment or politics. Though women’s contribution has been immense at the time of freedom
struggle and the role played by women in national movements was a big support because of which the freedom movement
became a success, things have not changed.
To improve the situation of women, the government and states are taking several initiatives for over all
development, empowerment and welfare for girl children and for women. The government has passed many policies and
programmes in this regard. But, in reality, the picture is different because today also women face insecurities in the forms
of sexual assault, domestic violence, trafficking, exploitation and sexual abuse, and some problems like the problems of
poverty, illiteracy and poor health facilities.
But we have to awake and empower the women for the betterment of society, the betterment of our future because
god has given a beautiful gift to women i.e. birth, our future also depends on women, women who are empowered and,
as such, powerful and who can fight for their right and win against injustice and take their own decisions. Our women
need support so that they can play a greater role in the development of the country.
As India has given remarkable development but the situation of women are still same there are still gender
inequalities in education, health, employment and wages in socio-cultural practices in the country (Bardhan, 1984). The
World Economic Forum’s Global Gender Gap Index is just out and India is ranked 98th among 115 countries in relation
to gender related development. It is a ranking that is lower than such countries as Sri Lanka, Kenya and Algeria. What is
worse, the average female to male income ratio is a poor 0.38:1, which is lower than the other BRIC countries. These are
ominous signs for a country on fast track growth.
Reasons for gender discrimination:
• Old social structure.
• Men dominate society.
• Son gives more preferences over girl while girl as burden.
• Lack of education.
• Girl infanticide.
Suggested measures for change:
• Motivate women about their basic rights.
• Right to access information and education.
• Create awareness in rural areas.
• Strict law on child marriage.
• Motivate widow remarriage.
• Strict law on girl infanticide.
Suggestions
• Household savings and access to credit.
• Create more employment opportunities.
women who fought for independence against the British empire. And post independence we have Indira Gandhi who was
elected two times as Prime Minister and after that we have Sonia Gandhi, Sushma Swarajya, Vasundhara Raje and many
others who are leading the nation as President of the party and as a Chief Minister of their state. So women are coming
into politics but they are part of the elite in society. Recently the government has given a 33 per cent reservation of places
to women in politics, which is very helpful and will motivate women to participate at grass root level, like in Gram
Panchayats. Similar representation in State Legislature and Parliament would further strengthen the process of the
empowerment of women. Women must be provided with specific kind of support such as this. There is need to facilitate
the creation of a forum of elected women representatives to be able to raise issues of development and governance
irrespective of party affiliations, to share their experiences and to represent their views.
The participation of women in politics is an important means to eradicate social stigma like dowery, violence, the
curtain system and other social barriers. Political participation is important to involve women in the development activities
that will improve their social as well as economic status. Their participation will give a different way and new horizon to
development and it will improve living standards and women will more empowered.
them the enthusiasm and confidence to live their own lives. Project Tejaswini was conceived and launched in 2002 to
provide woman employees at Tata Steel with a little encouragement and training. Now this experiment became lives and
livelihoods of these women. Now these women can work shoulder to shoulder with their male colleagues. Tejaswinis
were also imparted basic knowledge of their technical aspects in various kinds of machinery: bulldozers, mechanical
shovels, dumpers, tractors, forklifts of various capacities, light commercial vehicles, etc. which boosted their confidence
and helped them achieve their goal. The women also handle the steel manufacturing process, quality circles, dealing with
customers, interpersonal skills, positive thinking, fire fighting, team building and road traffic rules They are now financially
sound, earning about Rs.10,000 a month as junior operators.
Housewives Incorporated
The cooperatives spawned by Tata Motors provide extra income to employees and their families. In return, the company
gets a variety of products, from cables for its vehicles to chapatis for its canteen.
High on Hygiene
A sanitation project initiated by Tata Motors with support from the Jharkhand government and Unicef has transformed
the healthiness quotient of a group of villages near Jamshedpur.
Tata Steel
In an effort to protect women employees from being harassed in the workplace, Tata Iron & Steel Company Limited has
incorporated a sexual harassment clause in its Works. According to the memorandum, misconduct or sexual harassment
in the workplace is an additional clause in the company’s Works Standing Orders (WSO). The order states that an act of
sexual misconduct is punishable, if proved.
SOFOSH Orphanage
This gives its assistance to women in various forms:
• Monitory help for vocational guidance for singled-out, deserted, unwed mothers.
• Rehabilitation.
• Medical help and counseling.
Tech Mahindra-NIRMAAN. Food, education and counseling expenditure for a year for girls from slums.
Tech Mahindra-Dnyandeep foundation. Sponsorships for organizing health checkup camps in slum areas.
Tech Mahindra-Samarth Shikshan Samshtha. Sponsorship for spreading medical awareness and regular health checkups
of 100+ mother-child pairs in the slum areas of Pune.
Tech Mahindra-Computer donations. 1,000+ computers donated per year to educational institutes through out India.
Tech Mahindra-Oxfam. Tech Mahindra is working with Oxfam in the costal region of Andhra Pradesh to rehabilitate and
uplift economically backward tribes.
46 Social Responsibility Journal
Volume 3 Number 4 2007
Safety Ambassador
This is a new activity being started at the refinery. Some of women employees are made safety ambassadors to ensure
safety in the plant. These women would co-ordinate with the safety observers at the plant level and ensure that their co-
employees take adequate safety measures. It is process to help the employees help themselves for their own safety and
that of the others and also provide healthcare, inclusive of mother and childcare and women empowerment.
a step further to help find employment for these trained women in areas related to its operations. This programme is
helping women across Andhra Pradesh, Karnataka, Madhya Pradesh, Uttar Pradesh and Bihar.
Conclusion
While women are making progress and fighting for their rights and the government is making many policies, our
industries are assisting with new projects for the betterment of their situation. Despite the intense effort of many agencies
and organisations, and numerous inspiring success stories, the picture is still disheartening. There is still a lot of work
to be done to against violence, harassment and inequality in our society. It can be possible by giving proper direction
to women and through education, awareness raising, and patterns of socialisation and causing general behaviour
to change.
There is no doubt that the government is taking several steps but women as a whole are not being benefited and if
all women get empowerment irrespective of any region, religion, caste, class or age then they will be empowered in real
sense, be it political, economic or social empowerment. Information and communication have been playing an increasingly
important role in economic and social development of nations so our corporations should give more and more efforts to
the society. They should concentrate more and more on rural areas where the greatest awareness increase is needed and
the awareness program should be in local cultural expression so that women are involved in this program and their
cultural emotions also are not hurt. Our women are very strong and capable to do much but they just require a proper way.
We have to make them aware about their fundamental rights, this will be helpful in improving their political status at
grass root level like in gram panchayat and other local bodies.
48 Social Responsibility Journal
Volume 3 Number 4 2007
As far as educational matter are concerned then corporates should place more emphasis on vocational, technical
and professional courses and also give a proper direction to those women who know their traditional work like embroidery,
stitching etc. so that they can get employment and be economical independent. The Indian government must also motivate
and divert them to complete their social responsibility by providing them assistance, tax benefits, subsidies, awards like
TERI Corporate Environmental Awards and Golden Peacock awards for CSR and also give support in terms of laws and
regulations when they go for any project. In the 21st century, women are leaders in industry, government and organizations
worldwide. Even with the substantial advancement made for woman, she has yet a lot more to achieve.
The concept of CSR in India is not new, Our industries are putting their efforts but if we want India Inc to
benchmark against global standards for that we have to be perfect in each and every business aspect. We must try and
collaborate to make it successful only then we will be able to cross all horizons of our industry and make the Indian
economy boom.
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