Assignment 2

Name: Divya Sachin Kadam

Roll No. : 15

Subject : Sports Facility & Event Management

Class : PGPSM , SEMESTER 2

Allianz Arena
About Stadium:

Allianz Arena is a football stadium in Munich, Bavaria, Germany, with a 70,000 seating
capacity for international matches and 75,000 for domestic matches. Widely known for its
exterior of inflated ETFE plastic panels, it is the first stadium in the world with a full colour
changing exterior. Located at 25 Werner-Heisenberg-Allee at the northern edge of Munich's
Schwabing-Freimann borough on the Fröttmaning Heath, it is the second-largest stadium in
Germany behind Westfalenstadion in Dortmund.

FC Bayern Munich has played its home games at the Allianz Arena since the start of the
2005–06 season. The club had previously played their home games at the Munich Olympic
Stadium since 1972. 1860 Munich previously had a 50 per cent share in the stadium, but
Bayern Munich purchased their shares for €11 million in April 2006 due to 1860 Munich
suffering from financial issues. The arrangement allowed 1860 Munich to play at the stadium
while retaining no ownership until 2025. However, in July 2017 Bayern terminated the rental
contract with 1860, making themselves the sole tenants of the stadium.

The large locally based financial services provider Allianz purchased the naming rights to the
stadium for 30 years. However, this name cannot be used when hosting FIFA and UEFA
events, since these governing bodies have policies forbidding corporate sponsorship from
companies that are not official tournament partners. During the 2006 FIFA World Cup, the
stadium was referred to as FIFA WM-Stadion München (FIFA World Cup Stadium, Munich). In
UEFA club and Nations League matches, it is known as the Fußball Arena München (Football
Arena Munich), and it hosted the 2012 UEFA Champions League Final and will host the
upcoming 2025 final, moved from 2023. Since 2012 the museum of Bayern Munich, FC Bayern
Erlebniswelt, has been located inside the Allianz Arena.

In 2022, it hosted the first-ever regular season National Football League (NFL) American
football game played in Germany as part of the NFL International Series.
Sustainable Practices at Allianz Arena :

Energy Efficiency

Allianz Arena has implemented energy-efficient technologies, including LED lighting systems
and energy-efficient heating, ventilation, and air conditioning (HVAC) systems to reduce
overall energy consumption.

Renewable Energy

The arena may be utilizing renewable energy sources, such as solar or wind power, to partially
or fully meet its energy needs.

Waste Management

The stadium likely has waste management practices in place, including recycling programs
and waste reduction initiatives to minimize its environmental footprint.

Certifications

The stadium may have obtained certifications or awards for its sustainable practices, such as
LEED (Leadership in Energy and Environmental Design) certification or other relevant
environmental certifications.
Water Conservation

Allianz Arena may have implemented water conservation measures, such as efficient
irrigation systems and water-saving fixtures, to reduce overall water consumption.

Green Building Design

The construction and design of the arena may incorporate sustainable building practices,
such as using eco-friendly materials and adopting green building standards to ensure minimal
environmental impact.

Carbon Offsetting

Some organizations participate in carbon offset programs to compensate for their carbon
emissions. This may involve investing in projects that reduce or capture greenhouse gas
emissions.

Public Transportation

The arena may encourage the use of public transportation by providing convenient access to
public transit, bike racks, or other sustainable transportation options to reduce the reliance
on private vehicles.

Environmental Education

Allianz Arena may engage in educational initiatives to raise awareness about environmental
issues and promote sustainable practices among visitors, employees, and the community.
Corporate Social Responsibility :

Earth Hour

We take part in Earth Hour. This is one of the largest efforts to mobilize citizens for the planet,
organized by the WWF. Every year, millions of people turn off their lights during this hour. The
Allianz Arena, along with thousands of iconic monuments, is plunged into darkness. In France,
Italy, United Kingdom, United Arab Emirates and other regions of the world, Allianz Partners
employees took part in this global event by turning off buildings lights and IT devices.

Allianz Junior World Cup

The Allianz Group upholds the purpose of caring for the physical and mental health of young
people, and also to cultivate the next generation of backbone for the World Cup, it started
launching the “Allianz Junior World Cup Recruitment” activity together with its top partner
FC Bayern München, sending 14-16 teenagers to receive special training from the youth team
coach. It has accumulatively sent almost 300 teenagers from 30 countries to participate over
the last seven years.

Allianz Life Taiwan also started holding the “Allianz Junior World Cup Recruitment” activity
since 2012 where 2 teenagers were able to participate in this event each year, and go to
Munich, Germany to participate in the 6-day football summer camp. Not only can they
compete skills with youths that came from all over the world and receive professional
training from European powerhouse coaches, they even have the chance to meet the star
players of the 2014 World Cup champion German national team up close, and watch the
home game of the European football giant Bayern Munich team.

Environmental Sustainability

Allianz Arena has implemented various measures to enhance its environmental sustainability.
This includes energy-efficient lighting systems, waste recycling programs, and efforts to
reduce water consumption.

Community Engagement

The arena is actively involved in community engagement programs, supporting local

initiatives, charities, and community projects. This may include partnerships with local
organizations to promote education, health, and social welfare.
Accessibility

Allianz Arena has likely implemented measures to ensure accessibility for people with
disabilities. This may include facilities and services to accommodate individuals with special
needs.

Green Initiatives

The arena may have adopted green building practices and eco-friendly technologies to
minimize its environmental impact.

Employee Welfare

Companies often engage in CSR by ensuring the well-being of their employees. This can
include fair labor practices, employee development programs, and a commitment to
workplace diversity and inclusion.

Sports and Youth Development

Some sports arenas contribute to the development of sports at the grassroots level,
supporting youth programs, talent development, and promoting a healthy and active
lifestyle.