AZL TRANS

GROUP 11

SAHAR IGDEM
YOUSRA LAHJOUJI
HAJAR LOUCHGUI
HIBAT ALLAH AYYAD
outline

1.Market study
2.SWOT analysis
3.PESTEL analysis
4.Tansporation needs in
rabat
5.AD creation
6.Application concept
 MARKET STUDY
Market overview
Rapid urbanization in Rabat and the
neighboring areas is increasing
demand for transportation services in
newly constructed and industrial
districts. Rabat is a popular
destination for tourists due to its
historical sites and status as the
capital city.
Target Demographics
We plan to offer tailored services
for corporate sector employees,
students, tourists,travels, and
individuals with special needs. We
will collaborate with educational
institutions, hotels, travel agencies,
and tour operators to provide safe,
punctual transportation.
 MARKET STUDY
Competitive analysis
Our analysis has identified key
competitors in the region such as
HAKOM, Sunday maroc, STJC trans,
Balerares tour, MTJ... By focusing on
punctuality, excellent customer
service, and our innovative Co
transport app, we aim to stand out in
the market.
Market demand and trends
Our Co transport app will offer real-
time tracking, secure payments,
and user-friendly booking, while
focusing on eco-friendly practices
and offering flexible packages for
regular commuters and tourists.
 MARKET STUDY
Pricing and revenue
model
We'll continue to offer clear pricing,
even with dynamic pricing at busy
times. The emphasis will be on
corporate partnerships, providing
specialized services and reduced
prices for extended contracts to
each business customer.
Marketing and Promotion
The company plans to use social
media and Google Ads to target
specific demographics like
professionals and students in Rabat,
collaborate with local businesses to
offer promotional discounts, and
encourage satisfied customers to
share their experiences, building
trust among potential clients.
 MARKET STUDY
Regulatory Compliance

Stay updated with local transportation regulations and

ensure vehicles and drivers comply with safety standards
and licensing requirements. Obtain comprehensive
insurance coverage for vehicles and passengers to
address potential liability issues.
 S W O T
(STRENGHTS) (WEAKNESSESS) (OPPORTUNITIES) (THREATS)

Trans AZL, a
The company faces The company faces
transportation company
challenges due to limited challenges due to limited
with a history dating back The transportation
current capacity, reliance current capacity, reliance
to 1985, has an existing industry may face market
on investors, market on investors, market
fleet of 10 vehicles for saturation due to
competition, and competition, and
expansion. The business competition from similar
regulatory challenges. regulatory challenges.
plans to diversify startups, economic
With only 10 vehicles, it With only 10 vehicles, it
services, including goods, downturns reducing travel
faces challenges in large- faces challenges in large-
vehicles, tourists, and demand, regulatory
scale operations and scale operations and
individuals with special changes impacting
securing funding. The securing funding. The
needs, providing multiple operations and costs, and
transportation industry is transportation industry is
revenue streams. The Co technological disruptions
competitive, with existing competitive, with existing
transport app offers an like autonomous vehicles
players and startups vying players and startups
innovative solution for potentially disrupting
for market share. vying for market share.
group travel and reduced traditional business
Adhering to regulations Adhering to regulations
individual commuting models.
can be time-consuming can be time-consuming
costs, enhancing cost
and challenging. and challenging.
efficiency.
 P E S T E L
(political) (economic) (social) (technological) (environmental) (legal)

Urbanization: Digitalization:
Environmental Liability
Economic As cities Improving
Regulations: Regulations: It is Concerns: It is
Growth: As a become more customer
Adherence to crucial to abide necessary to
government
result of the densely experience and
by environmental address the
regulations region's populated, streamlining
regulations, legal issues
regarding growing there is a operations require
particularly those surrounding
safety economy and greater need embracing digital
pertaining to liability in the
standards, rising for effective platforms and
licenses, and emissions and event of
disposable transportation apps.
permits is sustainable accidents or
income, there options. Vehicle
crucial. practices. damages.
is a greater Changing Technology:
Political Green initiatives: Contractual
need for Lifestyles: Cost-
Stability: The need for Conditions: For
Political transportation The demand effectiveness and
environmentally business
stability in the services. for various environmental
friendly operations to
regions of Fuel Prices: transportation advantages can
transportation run smoothly,
operation is Variations in services may be obtained from
essential for options may be contracts with
the price of change in advancements in
uninterrupted fueled by a partners,
fuel have an response to vehicle
business growing clients, and
impact on modifications technology, such
activities. awareness of employees
operating in commuting as electric or
environmental must be
expenses. habits or hybrid vehicles.
issues. enforceable.
preferences.
Transportation Needs in Rabat
a- Types of Transportation Needed
b- Coverage and Accessibility
 Types of
Transportation Needed

PUBLIC TRANSIT PRIVATE TRANSPORT: SPECIALIZED SERVICES:

Rabat currently utilizes buses, trams, and
potentially a metro system to cater to its
population's transportation needs.
Statistics indicate that buses are the most
widely used form of public transportation in
Rabat
Private vehicles, including cars, motorcycles, and
bicycles, are essential for personal mobility.
Rabat currently has around 36,600 registered
vehicles, with a significant portion being private cars.
Taxis and ride-sharing services are
essential for providing on-demand
transportation services, especially for
those with specific needs.
Rabat has around 2000 taxis
providing essential services to both
residents and visitors.
 Factors Affecting Transportation Needs:
Population Density:
• Rabat's population
density varies across
different areas. For
instance, residential
districts such as Agdal
exhibit higher population
density, necessitating
efficient public transit
options
Economic Activity: Specialized Services Accessibility:
• Commercial districts like
Avenue Mohammed V
experience significant
traffic flow due to business
activities. Addressing
transportation needs in
these areas requires
efficient transit options and
parking facilities
• Access to specialized
transportation services is
essential for individuals
with disabilities or those
who require specific
accommodations.
Ensuring availability and
accessibility is
paramount.
 Coverage and Accessibility
I-Evaluating Reach and Accessibility:

PUBLIC PRIVATE SPECIALIZED

TRANSIT: TRANSPORT SERVICES

Analysis indicates that public Availability of

transit coverage is generally Private transport options, including specialized services
good in the central areas of parking facilities, play a significant like taxis and ride-
Rabat. However, certain role in accessibility. Residential sharing platforms is
peripheral neighborhoods and areas may require adequate crucial, especially in
industrial zones experience parking spaces for residents, while areas where public
limitations in service availability commercial zones need efficient transit options may be
parking solutions for employees limited.
Accessibility is an essential and visitors.
aspect to consider. For
instance, ensuring that bus
stops and tram stations are
equipped with ramps and other
accessibility features is critical
for inclusivity
 Identifying Potential
Gaps:
Areas with Limited Coverage
After extensive analysis, it is
evident that certain
neighborhoods on the outskirts of
Rabat experience limited
coverage by public transit.
Addressing this gap is crucial for
providing equitable transportation
options for all residents.
Accessibility Challenges:
Some areas may face
challenges related to
accessibility for individuals with
disabilities. Identifying these
areas and implementing
necessary improvements is a
priority.
AD CREATION
 AD CREATION
Understanding AZL
Crafting a Unique Value
TRANS and Target
Proposition (UVP)
Audience

Target For Target Consistent

End-Users: For End-Users:
Companies: Companies Messaging:

llustrate how Maintain a

Emphasize
choosing consistent
Identify the Define the how
AZL TRANS UVP across all
industries and characteristics of partnering
ensures advertising
sectors that AZL the end-users, with AZL
timely and materials to
TRANS aims to including individuals TRANS can
secure build brand
serve. and businesses streamline
transportatio recognition.
relying on their supply
n.
transportation chain and
services. logistics
operations.
 AD CREATION
Choosing Media Channels

Online Print Outdoor

Advertising Advertising Advertising Events and Sponsorships

Industry Industry Sponsorships

Social Media
Magazines: Billboards Events

LinkedIn for B2B Facebook and

advertising. Twitter for broader
Newspapers Transit Participate in trade
audience reach. Sponsor local events or sports
Advertising shows and
teams to enhance brand
conferences relevant
Website visibility.
to transportation and
logistics
. Ensure a consistent brand
Optimize the company Showcase AZL presence in all sponsored
website for user-friendly TRANS's services and materials.
navigation and clear calls- engage with potential
to-action. clients.
Feature dedicated pages for
each service, with engaging
content and visuals.
APPLICATION CONCEPT
Concept Overview:

AZL Trans is a comprehensive

transportation app designed to
streamline and enhance the user
experience for both customers and
drivers. The app aims to provide a
seamless, efficient, and reliable
platform for transportation services.
Features
User-Friendly Interface
Performance Monitoring
A clean and intuitive interface for easy
Give access to key metrics like user navigation
behavior data and conversions.

Ride Booking
Driver Matching Algorithm:
Quick and easy booking for rides with
options for various vehicle types
Smart algorithm for efficient driver-
customer matching based on proximity
and availability. Payment Integration

Notifications and Alerts Secure in-app payment options,

including credit/debit cards and digital
Real-time updates on ride status, driver wallets.
arrival, and other important information
Features
Safety Features:

Emergency SOS button for immediate

Corporate Solutions assistance

Dedicated features for corporate clients,

Driver Management
including bulk booking, expense
tracking, and reporting
Driver ratings and feedback system for
continuous improvement

Customer Support

In-app chat support for real-time Fleet Management

assistance
Analytics dashboard for performance
tracking and optimization
Additional
Enhancements
Integration with navigation apps for
optimized routes.
Multi-language support for a broader user
base.
Integration with popular social media
platforms for easy sharing of ride details
Monetization
Revenue can be generated through a
commission-based model on each ride.
Premium subscription plans for frequent
users with additional benefits.
Partnerships with businesses for corporate
solutions.
Thank you