New Era University

COLLEGE OF BUSINESS ADMINISTRATION

9 Central Avenue, New Era, Quezon City, 1107 Philippines
Tel No.: (632)8981-4221 to 4231/ Fax: (632)8981-4240
Web Site: http://www.neu.edu.ph

NAME: Pimentel, Korean Clien S. SUBJECT: Event Management Services

SECTION: 3HRDM-1 SCHEDULE: TF 1:00-2:30PM

ASSIGNMENT 2
1. Provide at least 3 true event examples (include the place and date held) of each of the
following categories of special events:

a. Mega Events-search for World Fairs, Olympics and World Cups

 Rio Olympic Game (Rio de Janeiro, August 5–21, 2016)
 FIBA Basketball World Cup (Argentina,1950)
 The ”Eiffel Tower” (World Exhibition in Paris,1889)

b. Major Events-
 Festival d’Aix-en-Provence (France,June 27-July 23 2008)
 Savonlinna Opera Festival (Savonlinna, Finland,July 4-Aug. 2, 2008)
 The Commonwealth Game (Hamilton, 1930)

c. Hallmark Events-opportunity to secure high prominence in the tourism market place

 Tour De France (Paris,31 May to 5 July 1903)
 Oktoberfest (Munich,Germany, October 12, 1810)
 Carnival in Rio ( Brazil,1840)

d. Local/community Events
 Hydro Manila Music Festival (Manila, August 2015)
 Sinulog Festival (Cebu,1980)
 Aurora Music Festival (Angeles Pampanga, June 10 & June 11, 2022)
 New Era University
COLLEGE OF BUSINESS ADMINISTRATION
9 Central Avenue, New Era, Quezon City, 1107 Philippines
Tel No.: (632)8981-4221 to 4231/ Fax: (632)8981-4240
Web Site: http://www.neu.edu.ph

2. What can you say about the current market demand of Event Industry?
The events industry is expanding more quickly as society celebrates every occasion, big or
small, through concerts, sporting events, weddings, and other events. Along with corporate
events and business events, other entertainment event shows, such as concerts and hip hop
music shows, draw large crowds of young people who purchase tickets and desire such exciting
live music events.The Events industry is having a lot of opportunities shortly because every
business and startup needs branding and promotion, the event is the best platform for them to
market their business by sponsoring some entertainment event shows like live music events,
sports events etc. Events offer a good opportunity to the new artists to showcase their talents in
big live events, which accelerates the career of many youth artists by getting a chance to
perform in a big live show. Stand-up comedy events and motivational shows are also in trend
across the globe.
3. Which among the types of special events would you like to organize? Discuss
your answer.

If I get the opportunity to plan local or community events, I like to organize a Music
festival kinda rave party, I will be thrilled. Because the majority of Gen Z likes to hang
out with friends in a large group of people who also want to have fun with loud music,
light shows and live bands are often present. I can provide additional opportunity for
individuals to exhibit their amazing hidden talent.