Company Purpose SUSTRACON Sustainable StrawConversion

STRAW
FROM TRASH TO TREASURE
A MODULAR FULLY AUTOMATED
MULTI-STAGE PLANT
AS A GLOBAL SOLUTION
THE SUSTRACON
FOR SUSTAINABLE STRAW USE CIRCULAR RUNNING WAY

Some attempts are done to solve the worldwide CONVERTING STRAW

problem of straw. Our aproach is to convert straw to TO MULTIPAL OUTPUTS
energy, heat, fertilizer and bio fuels in even small
regional usable plants.

SUSTRACON 1
Problem & Solution
The customer pain is to get rid of the straw.

STRAW can be burned on the fields or plowed in directly

burning on the field gives no value but pollution

ploughing has poor impact on soil and at the wrong moment)

0 Example: Ukrainian
potential each year:
FERTILIZER 20 million tons of straw

SUSTRACON 2
Problem & Solution
The customer pain is to get rid of the straw.

STRAW can be burned in a boiler

(burning is not efficient
and straw causes problems in burners)

0 The straw can produce

some heat
FERTILIZER

SUSTRACON 3
Problem & Solution
The customer pain is to get rid of the straw.

STRAW can be processed in a pelleting unit

(high investment, high operating costs,

short lifetime and machines are still in development)

0
FERTILISER The straw can produce
some very costly heat

SUSTRACON 4
Problem & Solution
The customer delight is to get rid of the straw and have value out of it.

multi stage
STRAW
can be processed in a
converting plant

a lot electricity
a lot of heat
a lot of fertiliser
a lot bio fuel pellets 4 INCOMES
SUSTRACON 5
Problem & Solution
The customer delight is to get rid of the straw and have value out of it

STRAW
is not a easy feedstock
to be processed

The innovation is unique in alleviating the

pain or fulfilling customers needs.
Existing straw can be processed without
expensive pretreatment to gain energy, heat,
storable fertiliser and lignin pellets (biofuel)
with a fully automated plant all in one go
SUSTRACON 6
 Value Proposition

Both small holders and large-scale farmers rate the new solution very high,
as it turns previously unused materials into valuable fertilizer, generates
additional income, saves costs and is also environmentally friendly
Benefits a customers gets from using our
products or services:
- income from producing electricity and heat
- saving on substitution of artificial fertilizer
- income from producing bio fuel
SUSTRACON 7
 Market Opportunity & Risks
The product Company Market Straw is a worldwide
will transform the existing agricultural waste
market for fibrous
materials. Cereals and rice are
Straw will cultivated all over
change from the world.
a problematic therefore, the
substance to potential can
a valuable one. certainly be seen in
several hundred
In the course of thousand plants. we
time there will be will be able to realise a small
attempts to imitate us. single-digit percentage in the
the lead in process know-how and next few years.
further developments as well as patent and
license agreements with major players will
maintain our market position. SUSTRACON 8
 Market Sizes 3% = 1
GERMANY (new plants)
and planned market shares
375 Mio € 13 Mio t unused straw
every year; 1 GW
electrical power
10.000 plants with
100kW; Potential: 10 bn€
1 5% = 100
Mio € GERMANY
2 2
(repowering)
EASTERN EUROPE & > 4.000 plants run
UKRAINE
3 3 out of the feed-in-
4
240 Mio t unused straw every
year; 20 GW electrical power
0,1% = tariff in the next 5
years and need
250 Mio €
200.000 plants with 100kW solutions;
Potential: 250 bn€ 0,1% = Potential: 2 bn€
250 Mio €

ASIA 4
300 Mio t unused straw every year;
over 28 GW electrical power, 280.000
plants with 100 kW; Potential: 350 bn €
 Competition
There is no competitor
so far who can use straw
as a monofeedstock
as we can do it.
other usages as
burning or plowing
are poorly efficient
and gain low
additional value.
Standardization will enable
industrial production and
bring down production prices.
SAMPLE PLANT Sustracon will overtake
the future competition
because the systems can
be produced in different sizes
in a modular and
standardized way.
thus, decentralized
solutions for small farmers
can be offered to
cooperative as well as
centralized solutions.
remote monitoring and the
integration of artificial intelligence ensure
a permanent high performance. especially in the special
case of straw horse manure there is no solution yet.
SUSTRACON 10
Business Model earning money

Sale of the Plant completed in 6 month

Sale of Spare Parts continuously

Maintenance & Service continuously

Remote Monitoring & Support continuously

Planing & Individualisation at the start

Training & Education at the start

SUSTRACON 11
 Commercialisation & Marketing Strategy
Plan to reach the customers and
to enter the market:
- own sales team
- lectures and pr
Management- Management
prozess
§ Planing
- classic marketing
§ Organisation - appearances in social media
§ Guidance
§ Controll - internationally licensed
- distribution partners
Operational core processes - cooperations with component manufacturers
Sourcing markets Purchase Production Marketing Sales markets

Financing, R&D, personnel, Note: Our marketing is

controlling, administration
the central bottleneck,
Supporting processes
all processes must be
geared to it ("market-
oriented management").
SUSTRACON 12
Commercialisation & Marketing Strategy
Customer Relationship Marketing (CRM) is our management approach, which focuses
on the systematic development and maintenance of customer relationships.
This process goes through the following 5 phases: Anmerkung:
Wird oft unterschätzt.
Besonders wichtig für
Empfehlungsmarketing
und Nachverkäufe

Adress Winning Inform Serve Maintain

Time to market will deploy very quick as can be seen in

the early market traction we experienced.
“We not only sell plants,
First small information about our existing pilot plant led
we also sell service as
to about 80 serious leads. Especially in Germany the
a long-term turnover.”
strawy horse manure seems to be a driver
SUSTRACON 13
 Financial Projections Business Development

2023 >> § Keep competitive strategy up-to-date.

§ Maintain quality assurance system.
25 Plants Long-term Growth – 21 mio ...
§ Develop flexibility and speed.
§ Establish responsive innovation system.

2022 § Develop new competitive strategies.

§ Promote executives and employees.
12 Plants Mid-term Growth – 9,6 Mio
§ Expand geographically.

2021 § Conquer market shares and distinguish products.

§ Acquire a regular customer base.
3 Plants Initial Growth – 2,4 Mio
§ Expand the team. Acceleration Boost
§ Plan for the next growth phase.

2020 § Determine business field and product.

§ Put together team.
Proof of Establish Business – investED 3 mio
§ Set up business plan.
concept done

SUSTRACON 14
 Financial Projections Chalanges now and long term

With the money gaines we will

do investments in worldwide
1. Transparent 2. Dynamic
Markets Exchange dissemination, optimisation
Rates of plant concepts for series
production and integration
of newly developed components
such as fuel cell technology.

As the proof-of-concept system

3. Global 4. Fast Changing has been developed already
Competition Technologies the funds can be used to
accelerate roll-out and
further developments.

SUSTRACON 15
Team Leading initiators

The team has the determination, forcefulness and

Gregor Urban expertise to achieve the commercial success of the
Leader of the pack innovation and market roll-out.

Everyone in the team is enthusiastic about the

Mark Fries possibilities of processing waste. We are not interested
Technic & Service in theoretical basic research over years but in direct
practical implementation in order to quickly realise
good and practical solutions in an increasingly
Robert Schmidtke
disruptive environment that benefits the environment
Marketing & Sales
and the people in the region.

Flat hierarchies at the center in de head quarter enable

Paul Selders quick reaction and implementations to the action
Inter. Development group.

SUSTRACON 16
 Team Function-oriented organisation for the roll out

Head Quarter Management board Business Development

Service Production
Marketing Marketing
Structure Logistic Office
& Sales & Sales
Supervision Tech.Developm.

Connected Licensed L Licensed Licensed

Service-Partner
Service-Partner
Service-Partner
(Region 1) (Region 2)(Region ...n)

Multilevel
Sales Sales Sales Sales Sales
from tipster Partner Partner Partner Partner Partner
to partner with (Region 1) (Region 2) (Region 3) (Region 4)(Region ...n)
country responsibility

SUSTRACON 17
 Environmentally friendly and sustainable for the benefit of mankind

STRAW
FROM TRASH TO TREASURE

CONVERT STRAW WITHOUT MAJOR PRETREATMENT

EARN MONEY WITH ELECRICITY, HEAT AND BIO FUEL
SAVE MONEY ON FERTILIZER
SUSTRACON 18