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  • CLIP Framework Zach

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    realxpmyth
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    The document outlines a framework called "CLOSER" for sales conversations. It includes steps for: 1) Clarifying and building rapport with the customer by asking questions about their goals, background, and needs. 2) Labeling the customer's problem or challenge to understand what is holding them back. 3) Providing information and value by addressing what the customer has been missing and how past experiences have not met their goals, then explaining how your product or service can help. 4) Providing solutions through parables or stories to show customers extensively how your tips can solve their specific problems and meet their needs.

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    Business framework

    Original Title

    CLIP_Framework_Zach_

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    The document outlines a framework called "CLOSER" for sales conversations. It includes steps for: 1) Clarifying and building rapport with the customer by asking questions about their goals, background, and needs. 2) Labeling the customer's problem or challenge to understand what is holding them back. 3) Providing information and value by addressing what the customer has been missing and how past experiences have not met their goals, then explaining how your product or service can help. 4) Providing solutions through parables or stories to show customers extensively how your tips can solve their specific problems and meet their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    38 views2 pages

    CLIP Framework Zach

    Uploaded by

    realxpmyth
    The document outlines a framework called "CLOSER" for sales conversations. It includes steps for: 1) Clarifying and building rapport with the customer by asking questions about their goals, background, and needs. 2) Labeling the customer's problem or challenge to understand what is holding them back. 3) Providing information and value by addressing what the customer has been missing and how past experiences have not met their goals, then explaining how your product or service can help. 4) Providing solutions through parables or stories to show customers extensively how your tips can solve their specific problems and meet their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Closer Framework

    C. Clarify/rapport building:

    *Why did you reach out? / What made you want to hop on the call today?

    *Where are you from?

    *What do you do for work?

    *What are you really looking to get out of this call?

    *Why is this important to you?

    L. Label: Label them with a problem.

    * Sounds like xx is your goal. Does that sound right?

    * What do you think is stopping you, or holding you back from x right now?

    * Okay got it, so X is what’s really holding you back, or stopping you right?

    * Why do you believe X is holding you back? Or stopping you?

    * What have you tried in the past, to accomplish and solve X?

    * How long did you do it for? How long ago was this?

    * What else have you tried?

    I. Information: This is where value comes in.


    * This is where you will give value about your specific product that you are
    selling!
    * It is important for this section to KNOW your product and understand exactly
    where you can give value points that will actually help them.
    * Based on their answers to the following questions you should do 1-3 things.
    ● What have they been missing and why will it help?
    ● Why have their past experiences not been getting them to their goals?
    Closer Framework
    ● Why have they gone this long and not put X in place yet?
    ○ THESE ARE GOING TO BE YOUR VALUE POINTS
    ○ THIS IS HOW YOU WILL GIVE VALUE, BASED UPON THESE
    QUESTIONS TO ACTUALLY HELP THE PROSPECT.
    ○ YOU SHOULD HAVE 1-3 POINTS OF VALUE ANSWERING EACH OF
    THESE QUESTIONS IN YOUR VALUE BASED FRAMEWORK.

    (Watch Belief shifting via value for this ^)

    P. Providing solutions via parables.

    Provide why 1 or 2 of these tips are what they ACTUALLY need, and show them
    extensively how these are the pieces they have been missing all along.

    When they find that what you said was valuable to them and they can really use it.

    This is when you put it into context as a story to make it make sense.

    Relate EXACTLY what value that helped them the most to specific situations or
    circumstances in life where it can be applicable and then provide why it will solve
    their problems!

    SELL THAT DREAM BABY!

    (Watch parable section for this^)

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