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Food Colouring
Food Colouring
WHY ?
Color as an Indicator of Flavor
People often associate certain colors with specific
flavors. Food dyes can help in reinforcing the
perception of flavor, even if the flavoring itself does
not impart any color.
Color Consistency
Food dyes help in maintaining a consistent color in
products. For instance, without dyes, products like
candies would vary in color due to natural variations
in ingredients.
Color Enhancement
Natural foods often lose color during processing, and
dyes are used to enhance or restore the color. This
makes the food more visually appealing and can
make it look more appetizing.