Flavours of success : from nutty affairs of

Makhana to the soothing texture of besan

Abdul faraz a man from darbhanga bihar, Co-
founder of shhe foods pvt. Ltd with brand
name SHHE, which is manufacturer of
makhana based products .

He observed that, post covid there was

sudden change in trend in people eating habit
and consumer are now more into the health
oriented products. One fine morning this idea
just spontaneously came around , that why not
this thing he was having for breakfast? Why
cannot it be on plate of people across the world
.makhana itself being a super food and it's rich
texture and creamy soothing flavours makes it
fit to replace the unhealthy popcorn .

They started with in house build machine and

equipment but later as the demand increased,
they were unable to cater the demand just with
those machines,so such a necessity led to
PMFME scheme and he says it was like God's
gift raining down on him at correct time , he got
his loan sanctioned and machines installated.
At present time he is not only selling in
domestic market but also exporting his
products to countries like UAE , UK . He
thanks a lot to MOFPI and Department of
Industries Bihar for their timely support but he
claims his journey is not ending anytime soon .
He is on a quest to place his superfood in
every bowl of the world .
Photos
While the nutty affairs of Makhana are
incomparable , the soothing taste of besan is
also soothing hearts with success
Sweety, an entrepreneur in Bhagalpur started
her journey as an engineering graduate who
lost her jobs like many in covid ,but she didn't
know her destiny was something else. She
took a loan via PMFME scheme and started a
micro unit of besan , sattu, oil . While it seems
like any other unit , Sweety made unique
identity for herself by giving a name to her
products " Desi home flavours" ,truly selling
nostalgia to people along with her products .
This is yet another beauty in simplicity , just
your daily besan, sattu can be a well
established business,this is the proof to
entrepreneurship quality of women in Bihar